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IHUK - A day in the life of….

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  • N
    Nick
    IHUK Crew
    Joined: 14 Oct 2024

    How's everyone doing?

    It's been a busy couple of weeks and wanted to share some selected snaps from week one at IH, in the studio and out and about in ye olde streets of London. Plenty more being stacked up from week two for future shares. But those will have to wait 👀

    I'll make sure to grab a self portrait or two next time!

    IMG_9622.jpg

    IMG_9632.jpg

    IMG_9643.jpg

    IMG_9650.jpg

    IMG_9656.jpg

    IMG_9657.jpg

    IMG_9673.jpg

    IMG_9684.jpg

    < something witty TBC here >

    last edited by 25 Oct 2024, 09:21 1 Reply Last reply Reply Quote 22
    • M
      Mizmazzle
      見習いボス
      Joined: 29 Jun 2021

      I wonder if the models you guys find are friends of the brand and familiar with the style and denim culture already? Or are they found using an agency or the like, and how do they respond being around such heavy weight, highest quality clothing?

      In the easy chair with my boots on, melted whiskey in my hand. Could'na been asleep for more than three hours...time to go to work again...

      last edited by Mizmazzle 25 Oct 2024, 14:42 A 1 Reply Last reply 25 Oct 2024, 15:07 Reply Quote 1
      • A
        AdamJ
        IHUK Crew
        @Mizmazzle
        Joined: 29 Jun 2017

        @Mizmazzle We've used friends of the brand in the past (Ollie) but lately we've been using agencies. I would like to think the models then become "friends" of the brand though!

        They are always very appreciative of the gear. Quite amusing seeing a model try and do up UHR denim for the first time!

        The devil is in the detail..

        last edited by AdamJ 25 Oct 2024, 15:07 M J 2 Replies Last reply 25 Oct 2024, 15:10 Reply Quote 4
        • M
          Mizmazzle
          見習いボス
          @AdamJ
          Joined: 29 Jun 2021

          @AdamJ it would be hilarious if you posted outtake shots of the model's struggles with the gear!!

          In the easy chair with my boots on, melted whiskey in my hand. Could'na been asleep for more than three hours...time to go to work again...

          last edited by Mizmazzle 25 Oct 2024, 15:10 A 1 Reply Last reply 25 Oct 2024, 15:14 Reply Quote 2
          • A
            AdamJ
            IHUK Crew
            @Mizmazzle
            Joined: 29 Jun 2017

            @Mizmazzle Haha, I'm not sure many models would appreciate me sneaking pics whilst giving their thumbs button burn!

            The devil is in the detail..

            last edited by 25 Oct 2024, 15:14 M T 2 Replies Last reply 25 Oct 2024, 15:16 Reply Quote 0
            • M
              Mizmazzle
              見習いボス
              @AdamJ
              Joined: 29 Jun 2021

              @AdamJ haha...you're probably right. Hard to look "cool" when doubled over, wincing in pain, trying to button up ones pantelones!

              In the easy chair with my boots on, melted whiskey in my hand. Could'na been asleep for more than three hours...time to go to work again...

              last edited by 25 Oct 2024, 15:16 1 Reply Last reply Reply Quote 0
              • T
                Tago Mago
                Mod Squad
                @AdamJ
                Joined: 16 Jan 2021

                @AdamJ who's talking about pics? BTS video

                last edited by 25 Oct 2024, 15:46 1 Reply Last reply Reply Quote 0
                • M
                  Mister_Brue
                  Raw and Unwashed
                  Joined: 31 May 2024
                  This post is deleted!
                  last edited by 25 Oct 2024, 16:07 1 Reply Last reply Reply Quote 1
                  • G
                    Graham
                    IHUK Crew
                    Joined: 8 May 2014

                    Gonna be a shirty week.

                    IMG_1269.jpeg

                    @gmac_ironheart
                    🤘

                    last edited by 30 Oct 2024, 16:23 M 1 Reply Last reply 30 Oct 2024, 16:35 Reply Quote 21
                    • M
                      Mizmazzle
                      見習いボス
                      @Graham
                      Joined: 29 Jun 2021

                      @Graham this is a really cool snapshot into the stock y’all have on shirts. Looks like the white cord shirt is in short supply.

                      In the easy chair with my boots on, melted whiskey in my hand. Could'na been asleep for more than three hours...time to go to work again...

                      last edited by 30 Oct 2024, 16:35 1 Reply Last reply Reply Quote 0
                      • J
                        JerkStore
                        Raw and Unwashed
                        @AdamJ
                        Joined: 4 Nov 2021

                        @AdamJ they get to keep the gear??

                        last edited by 30 Oct 2024, 17:20 1 Reply Last reply Reply Quote 0
                        • G
                          Giles
                          IHUK Crew
                          Joined: 22 Sept 2009

                          No

                          "OK face up to it - you're useless but generally pretty honest and straightforward . . . it's a rare combination of qualities that I have come to admire in you" - Geo 2011

                          last edited by 31 Oct 2024, 07:41 1 Reply Last reply Reply Quote 0
                          • N
                            Nik
                            Raw and Unwashed
                            Joined: 12 Nov 2020

                            @Giles How does that work with footwear?

                            last edited by 31 Oct 2024, 08:40 A 1 Reply Last reply 31 Oct 2024, 10:32 Reply Quote 0
                            • G
                              Giles
                              IHUK Crew
                              Joined: 22 Sept 2009

                              If we have had to use them in such a way that they are damaged in any way, they go into the outlet

                              "OK face up to it - you're useless but generally pretty honest and straightforward . . . it's a rare combination of qualities that I have come to admire in you" - Geo 2011

                              last edited by 31 Oct 2024, 10:26 A 1 Reply Last reply 31 Oct 2024, 10:32 Reply Quote 2
                              • A
                                Alex
                                IHUK Crew
                                @Nik
                                Joined: 28 Sept 2009

                                @Nik we have various pairs of studio footwear in sizes that fit all our models, basically

                                last edited by 31 Oct 2024, 10:32 1 Reply Last reply Reply Quote 2
                                • A
                                  Alex
                                  IHUK Crew
                                  @Giles
                                  Joined: 28 Sept 2009

                                  @Giles said in IHUK - A day in the life of….:

                                  If we have had to use them in such a way that they are damaged in any way, they go into the outlet

                                  But this is true when we shoot new lines

                                  last edited by 31 Oct 2024, 10:32 1 Reply Last reply Reply Quote 0
                                  • N
                                    Nik
                                    Raw and Unwashed
                                    Joined: 12 Nov 2020

                                    Thanks @Alex and @Giles from that it sounds like you must have a kind of costume store of boots and clothing for when you do shoots so that the model can wear the new thing with older stock products? Just curious about how all that works, as a theatre person it makes me think of backstage business.

                                    last edited by 31 Oct 2024, 10:37 A 1 Reply Last reply 31 Oct 2024, 10:44 Reply Quote 1
                                    • A
                                      Alex
                                      IHUK Crew
                                      @Nik
                                      Joined: 28 Sept 2009

                                      @Nik said in IHUK - A day in the life of….:

                                      costume store of boots and clothing for when you do shoots

                                      Pretty much mate, yeah

                                      last edited by 31 Oct 2024, 10:44 1 Reply Last reply Reply Quote 1
                                      • LynneL
                                        Lynne
                                        IHUK Crew
                                        Joined: 26 Jan 2019

                                        Today has been all about IMG_7406.jpeg IMG_7408.jpeg IMG_7412.jpeg hemming with a sprinkling of a pleasing little repair job and some RE:LOVE cutting…

                                        last edited by 26 Nov 2024, 15:18 OaktaviaO goldstone0G 2 Replies Last reply 26 Nov 2024, 15:51 Reply Quote 9
                                        • OaktaviaO
                                          Oaktavia
                                          見習いボス
                                          @Lynne
                                          Joined: 12 Jun 2019

                                          @Lynne I love seeing process photos!

                                          IG: electricindigowizard

                                          "Possibly splitting hairs, but I consider @Oaktavia to be the beardy, dank High Magus of this denim game…" @neph93

                                          WTB: IHJ-72- XL/XXL

                                          last edited by 26 Nov 2024, 15:51 LynneL 1 Reply Last reply 26 Nov 2024, 15:52 Reply Quote 0
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