The Iron Heart 20th Anniversary Party
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I look forward to seeing the neck jaguar in person.
@Matt -
2013?
Can’t wait to be back and have no idea who 90% of everyone is
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I’ll bring name tags
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2013?
Can’t wait to be back and have no idea who 90% of everyone is
️I’ll bring name tags
That NYC? If so, I'm pretty sure it's fall 2012.
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C'mon, Gav- you know I have a hard time telling the great cities of the world apart.
By the way, how old is Tommytron now? 17ish?
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2014 i believe, the Fish n Chips event !
@Chris , he’s 16 mate and significantly larger than the last time you saw him. It’s all protein shakes and lifting weights with him these days ::)
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@Chris tommy's a proper chav now mate!
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I'm super stoked!
My wife keeps forgetting that it's part of our UK trip. The other day I was like, "they just announced some of the new FW items, hopefully I can see some of those when we're there in a couple months!"
She was just like, "Oh, yea! I keep forgetting we're going to that!"
We're doing some other parts during our trip that she is apparently more excited about than being around a bunch of people talking about denim. Go figure.
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@Chris tommy's a proper chav now mate!
Him and a group of mates wearing identical track suits are going to beat the shit out of you for that comment
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2014 again
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@Chris tommy's a proper chav now mate!
Him and a group of mates wearing identical track suits are going to beat the shit out of you for that comment
hope he brings his roller scooter too xx
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Black cordovan
OK. This is where we are at with the anny jeans.
They will be made from our 21oz indigo signature selvedge denim. There will be a few special details, obviously including the patch.
There will be approx 300 pairs of the 634 made in time for the anniversary party, they will be offered to party attendees first, and the remainder will go up onto the website shortly after the party weekend.
We really wanted to make all 5 core cuts and offer them to our retailers for sale later in 2022 or early 2023, but after extensive discussion with Haraki, we have decided to ditch that idea.
The simple fact is that demand for all cuts in our 21oz denim significantly outstrips our ability to make them. Had we offered the anniversary jeans to retailers, we would have got orders for 1'000's of pairs of each cut. That would have meant that we would not have been able to make anything else out of 21oz denim for the whole of 2023. Given that we constantly get grief (in a nice way) from our retailers because we don't have a regular supply of jeans in our signature denim, we decided that throttling supply further was just not an option. We very briefly considered doing smaller runs and just offering them through IHUK, but very quickly killed that idea, not offering the anny jeans to retailers AND diverting production from jeans that they want but can't get enough of would have been rude at best.
When @Alex and I were in Japan with Haraki a few weeks ago, we spent a considerable amount of time with mills, fabric suppliers and workshops working out ways to increase production (of all things IH). We believe we have some options and should start seeing positive results in early/mid 2023.
We are so sorry that you non-634 cut people will not get an anny jean in your preferred cut, but we simply could not work out a way of doing that without causing major issues that would have had knock-on effects for a long time.
