Random Announcements
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If Burberry are so concerned about the value of their brand, they should never have launched diffusion brands bearing their name. They should have maintained manufacture onshore and limited production.
Destroying inventory is a terrible practice, particularly given the human and ecological costs of the clothing supply chain.
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On occasion I’ve seen people criticise The Outlet for various reasons amongst others for devaluing the IH brand.
You'd have to be quite selfish to say this…
I won't claim not to be selfish, but I give less than a shit about what others have and do. The joy that IH gives me is intrinsic and not governed by external factors like "oh no someone else has the same garment!"
IH for all, I say.
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On occasion I’ve seen people criticise The Outlet for various reasons amongst others for devaluing the IH brand.
You'd have to be quite selfish to say this…
That argument, which I strenuously disagree with, has been countered by Giles with the rhetorical question “what else should we do, burn it?”. That some brands actually do that is entirely ridiculous, and that some people can’t enjoy an inexpensive purchase for what it is, is a mollifying sign of the times. IMHO, of course.
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On occasion I’ve seen people criticise The Outlet for various reasons amongst others for devaluing the IH brand.
You'd have to be quite selfish to say this…
That argument, which I strenuously disagree with, has been countered by Giles with the rhetorical question “what else should we do, burn it?”. That some brands actually do that is entirely ridiculous, and that some people can’t enjoy an inexpensive purchase for what it is, is a mollifying sign of the times. IMHO, of course.
I'm surprised that more companies don't implement a recycling program to offset the amount of environmental waste that goes with destroying product. A couple of companies were mentioned in the article that engage in such a practice but that seems like a drop in the bucket.
I think most here would agree that the Outlet does not devalue the IH brand in any way. No one can predict what will sell and what won't and if the outlet provides IHUK the means to break even then it's a win for everybody. I tend to view a brand's value through the lens of the second hand market, and IH is one of those few brands that retains its value long after it's gone extinct.
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On occasion I’ve seen people criticise The Outlet for various reasons amongst others for devaluing the IH brand. Here’s an alternative strategy. Which makes more sense?
I saw this today and straight away thought of the criticism of The Outlet and the response from IHUK a while ago.. crazy thinking by Burberry.
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This is by no means unusual among luxury brands, y'all. Despicable, dimwitted, and irresponsible, but not uncommon.
I'm glad I missed people complaining about getting discounted Iron Heart. Get the fuck over yourself!
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Cartier destroyed €500 million of watches in order to preserve brand equity.
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Cartier destroyed €500 million of watches in order to preserve brand equity.
This bothers me less than clothing story in that the parts were almost certainly reused or melted down and recast, and it is in response to a change in the market driven by an unforeseen externality. But still, they are manipulating the market: the fact that they were able to scale production to capture the Chinese bribery market, then to artificially modify supply when that market collapsed, to me that is less special than a watchmaker who limits production because they are using skilled labor to make well-finished timepieces. I wouldn't want to pay for artificial scarcity.
I understand the core principles of matching supply to demand and protecting brand equity.
That said, if you don't want to be commoditized, don't mass manufacture. I'd be surprised to see Patek Philippe destroying timepieces.
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I'm glad I missed people complaining about getting discounted Iron Heart.
The last guy who did so was on the receiving end of a biblical shitstorm. I’m on tapatalk (and holiday) so I’m not going to look up the link (sorry), but I think it was on the “Iron Heart USA” thread.
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Finally sold my business (a gym). Didn't nearly get back what I put into it as far as blood, sweat, and tears goes, but sometimes these things can't be judged that way.
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I still miss this logo
Sent from my iPhone using Tapatalk
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I'm glad I missed people complaining about getting discounted Iron Heart.
The last guy who did so was on the receiving end of a biblical shitstorm. I’m on tapatalk (and holiday) so I’m not going to look up the link (sorry), but I think it was on the “Iron Heart USA” thread.
Good job, esteemed community
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Let’s go Tiger!!
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I'm glad I missed people complaining about getting discounted Iron Heart.
The last guy who did so was on the receiving end of a biblical shitstorm. I’m on tapatalk (and holiday) so I’m not going to look up the link (sorry), but I think it was on the “Iron Heart USA” thread.
Good job, esteemed community
His Arguments where so senseless, the whole Brand Worth thing is Bullshite, People who blurb out those Phrases or even do those things (like trashing perfectly good clothes) don´t care even a 1% about the Environment.
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Had dinner with @Danny RnH and Junior at their new pad (amazing btw) last night. Wine flowed, I'm a little slow today…..
