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    Iron Heart Fall/Winter 2025 Collection Preview - Now Live

    Self Edge SF, NY, LA, PDX, MX, & ATX

    Iron Heart Retailers
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    • kiyaK
      kiya
      Raw and Unwashed
      Joined:

      Introducing Merz b. Schwanen - Loopwheeled basics for your body.

      Over the past few years we've seen in increase in clients who have come to us for basics such as t-shirts, henleys, and crewneck sweaters.  We've increased our selection massively over the past year and have been doing our best to bring you the best in basics.  We want a t-shirt that is not only well made but has details which impress even the most seasoned garment connoisseur.  We're proud to announce that we'll be carrying Merz b. Schwanen's line-up of t-shirts, henleys, and sweaters at all of our stores.

      This collection is fully loopwheeled on vintage loop wheeling machines in Germany, some of the only ones still operating outside of Japan.  This collection starts off with Organic cotton from mainland Greece which is then spun and dyed in-house in Germany.  Everything is custom made for these garments, from the constructional thread to the ribbing to the inner yoke reinforcements.  We believe this line will impress even those which are accustomed to buying Japanese made basics, which is not something we've said often about garments made outside of Japan.

      The Merz b. Schwanen line is available now at all Self Edge stores including our online store.

      Shop Merz b. Schwanen: http://www.selfedge.com/merz-b-schwanen






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      • manufc10M
        manufc10
        Iron Heart Deity
        Joined:

        Those T shirts look great.

        last edited by 1 Reply Last reply Reply Quote 0
        • AppfaffA
          Appfaff
          Raw and Unwashed
          Joined:

          I’m pumped for these!

          Sent from my iPhone using Tapatalk

          last edited by 1 Reply Last reply Reply Quote 0
          • joesaintjohnJ
            joesaintjohn
            啓蒙家
            Joined:

            Lori and I were at the SF store Sunday getting some pants hemmed, and we were both drooling over these shirts. They’re even nicer in person.

            Sent from my iPhone using Tapatalk

            Fat dudes need good clothes too.

            last edited by 1 Reply Last reply Reply Quote 0
            • AppfaffA
              Appfaff
              Raw and Unwashed
              Joined:

              @joesaintjohn - did you happen to check out the henley with the knitted sleeves cuffs? I'm intrigued by that one…

              last edited by 1 Reply Last reply Reply Quote 0
              • joesaintjohnJ
                joesaintjohn
                啓蒙家
                Joined:

                @Appfaff:

                I’ll be there today to pick up the pants and I’ll try and get some pics/details for you.

                Sent from my iPhone using Tapatalk

                Fat dudes need good clothes too.

                last edited by 1 Reply Last reply Reply Quote 0
                • AppfaffA
                  Appfaff
                  Raw and Unwashed
                  Joined:

                  @joesaintjohn - killer dude - that would be pretty cool.

                  last edited by 1 Reply Last reply Reply Quote 0
                  • J
                    Jett129
                    見習いボス
                    Joined:

                    @kiya  Any idea as to when you might be getting/going live with the Maroon/Cream UHF Western shirts?

                    last edited by 1 Reply Last reply Reply Quote 0
                    • kiyaK
                      kiya
                      Raw and Unwashed
                      Joined:

                      @Jett129:

                      @kiya  Any idea as to when you might be getting/going live with the Maroon/Cream UHF Western shirts?

                      Yup, these are available now at all of our stores.  You can place a phone order for them or email us and we'll get one out to you today!

                      last edited by 1 Reply Last reply Reply Quote 0
                      • kiyaK
                        kiya
                        Raw and Unwashed
                        Joined:

                        3sixteen's Hunting Jacket and T-Shirt & Jean Restocks
                        Just in time for the winter season we've received a great "hunting" jacket from 3sixteen.  We feel this is one the best outerwear pieces they've ever done.  It's functional, very well made, and fits a variety of outfit styles.

                        We have a difficult time keeping 3sixteen's t-shirts in stock at our stores, it seems that we sell them faster than they can make them.  We're just received a full restock of their t-shirts (in plain, pocket, henley, and garment dyed versions) along with restocks in all of their jean models for men and women including the recent 40BSP Caustic Wave denim jean.

                        Shop 3sixteen Online: http://www.selfedge.com/3sixteen






                        last edited by 1 Reply Last reply Reply Quote 0
                        • joesaintjohnJ
                          joesaintjohn
                          啓蒙家
                          Joined:

                          Stopped by SESF to pick up some hemmed jeans and snagged this for you @appfaff

                          These shirts really are legit.


                          And a little bonus action:

                          Sent from my iPhone using Tapatalk

                          Fat dudes need good clothes too.

                          last edited by 1 Reply Last reply Reply Quote 0
                          • AppfaffA
                            Appfaff
                            Raw and Unwashed
                            Joined:

                            dang, those are crazy nice - thanks so much for doing that @joesaintjohn - i think I may have one of those in my future for sure!

                            last edited by 1 Reply Last reply Reply Quote 0
                            • kiyaK
                              kiya
                              Raw and Unwashed
                              Joined:

                              Stevenson Winter Collection of Sweaters, Loopwheeled Boxer Briefs, Socks, & Jeans

                              Stevenson just hit us with their winter collection of hoodies, sweaters, loopwheeled boxer briefs, socks, and jeans.

                              One of the standout items is their gray pull-over hoodie with a heavy-duty contrast flat-lock stitch on the hand pocket across the front.  Great details on this one and it's a unique take on the classic pull-over hoodie.

                              Stevenson has also done a new style of sock, available in three colors.  These feel great, have the right amount of cushion, and have Stevenson Overall branding stitched into the sock.

                              In the spring when we held the Stevenson Pop-Up Shop at SENY we brought in their entire collection, we had an item which sold out quickly and we received so many requests for it that we had Stevenson do another run.  That item was their loopwheeled Tanguis cotton boxer briefs; these are available in both natural and olive.

                              Along with these items we've received fresh runs of all their jean models, an updated 727 black jean which is now made of a black selvedge denim, and short sleeve henley t-shirts with that wild ass ribbing which they have custom made.

                              All these items are available now at all Self Edge stores and our online store.

                              Shop Stevenson Online: http://www.selfedge.com/stevenson-overall-co






                              last edited by 1 Reply Last reply Reply Quote 0
                              • kiyaK
                                kiya
                                Raw and Unwashed
                                Joined:

                                The Self Edge Black Friday SALE - This Weekend!

                                This weekend we're running a Black Friday sale from Friday through Monday. This will be the last time we're discounting anything this year. Come by the store and see all our new collections and enjoy a 16% off sale on everything in the store.  This is the largest discount percentage we've ever offered.

                                We'll have quite a few new shirts, jeans, jackets, leather accessories, silver jewelry, and more in the store just in time for the weekend from Iron Heart, 3sixteen, Lady White, Good Art, Mister Freedom, Monitaly, Studio D'Artisan, Flat Head, Strike Gold, Nine Lives, Sugar Cane, Buzz Rickson (and William Gibson), Human Made, Masahiro Maruyama, Merz b. Schwanen, Stevenson, and more.

                                Come by and check out all the newest releases from every line we carry and restocks of all the jeans from all the brands which we stock. There's quite a bit of new product coming in daily and some will be going up in the online store over the next few days, some will be in-store only until after the weekend.

                                It's rare for us to have a blanket sale like this… Everything will be marked down 16% for three days so come by and check out our new goods.

                                Self Edge Online Store Sale:
                                Starts: 9am (PST) Friday, November 24th
                                Ends: 9am (PST) Tuesday, November 28th

                                Sale in-store and online will be 16% off (excludes hems/repairs/magazines). Customers which are not local can use a coupon code for 16% off everything in our online store starting at 9AM (PST) Friday November 24th, the coupon code will be good until 9am (PST) Tuesday, November 89th.
                                Sale terms cannot be retroactive for past purchases or to pre-purchase items which are not in our current stock.

                                Coupon Code for 16% off: BlackFriday2017

                                Shop Self Edge Online: www.selfedge.com

                                last edited by 1 Reply Last reply Reply Quote 0
                                • J
                                  Jett129
                                  見習いボス
                                  Joined:

                                  I’ll be at SE/NY when they open on Friday. May have to camp out.

                                  last edited by 1 Reply Last reply Reply Quote 0
                                  • J
                                    Jett129
                                    見習いボス
                                    Joined:

                                    Many thanks to Austin @SENY for helping me out today.

                                    last edited by 1 Reply Last reply Reply Quote 0
                                    • kiyaK
                                      kiya
                                      Raw and Unwashed
                                      Joined:

                                      @Jett129:

                                      Many thanks to Austin @SENY for helping me out today.

                                      Thanks for coming by! And thanks for dealing with the crowds, this weekend is always pretty wild at the stores with clients.

                                      last edited by 1 Reply Last reply Reply Quote 0
                                      • kiyaK
                                        kiya
                                        Raw and Unwashed
                                        Joined:

                                        Our Sale Ends Tuesday! Also, New William Gibson x Buzz Rickson MA-1 Jackets, Loopwheeled Sweaters, & More

                                        Our Black Friday Sale of 16% off the entire store ends Tuesday morning.  For more information about the sale, click here: http://www.selfedge.com/index.php?route=product/update&update_id=258

                                        We've just received the new winter collection of jackets, loopwheeled sweaters, herringbone shorts, and more from Buzz Rickson.

                                        One of the most sought after jackets we carry is the MA-1 from the William Gibson x Buzz Rickson collection.  For the first time we're offering these in both regular and long body versions.  We have these in addition to the lighter weight L2-B jackets from the same collection.

                                        Years ago we used to carry Buzz Rickson's loopwheeled crewneck sweaters and we're happy to say that we're bringing them back to our stores.  Available now in both gray and oatmeal.

                                        Along with these items we've also received a new herringbone twill workshirt, restocks in the camo scarves, and Buzz Rickson's watchcaps in three colors.

                                        Shop Buzz Rickson Online: http://www.selfedge.com/buzz-rickson






                                        last edited by 1 Reply Last reply Reply Quote 0
                                        • J
                                          Jett129
                                          見習いボス
                                          Joined:

                                          I was literally the first one there,knew exactly what I wanted,they had it,and I was out of there pretty quickly. By the time I had left it was pretty crowded.

                                          last edited by 1 Reply Last reply Reply Quote 0
                                          • kiyaK
                                            kiya
                                            Raw and Unwashed
                                            Joined:

                                            Introducing Human Made - From Nigo to You

                                            We'd like to introduce you to Human Made.  This is a brand designed and run by the illustrious Nigo, a man who helped shape streetwear as we know it today.

                                            With Human Made Nigo is melting vintage Americana with his own unique brand of streetwear.  With production handled by Japan's Warehouse, the quality is on par with your favorite Japanese denim-based lines.  We truly appreciate a line which not only puts everything into the details of their work but also has a strong enough sense of humor that it shows within every piece they create, and Human Made does exactly that.

                                            Our first collection with Human Made comes in a form of a wild embroidered pique cotton jacket, a heavy flannel shirt, a patchwork flannel, a postman's jacket, and a printed tee.  All these items are available now at our stores and in our online store.

                                            Shop Human Made Online: http://www.selfedge.com/human-made







                                            last edited by 1 Reply Last reply Reply Quote 0
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