I tend to agree with this line of thinking.
In my mind, a “loyal customer” can also be someone who saves up to buy “one good thing”.
I didn’t come up with that tag line, David Himel did, and I think it’s appropriate here.
I want to treat myself to one good thing. Ok maybe more than one, but you get the idea
I know I’m not a big spender here, but I can tell you, I’m a loyal customer. I honestly buy very few clothes anywhere else.
To me, the quality of the product, the breadth of the line, the creative new releases, and the customer service are what sets IH apart, and that’s why I’m a loyal customer. I don’t need a reward, I just value the experience and the products as does everyone who’s here. That’s why we’re loyal to the brand.
Last, I’d hate to see preferential treatment for new releases; they’re already hard enough to get, and the 25th anniversary items will be next level difficult I’m sure. Everyone who wants that 25th anniversary UHF should have an equal shot at getting it IMHO.





