The Iron Heart 2020 Oscars
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Love it
And I actually placed silver twice with the 666-21s and the 62-IND !Great results and congratulations to all of the winners!
As for me…2020 will always be a special year for the simple fact that I found and bought my first IH gear.
Was it a shit show otherwise?
Of course it was.But we can all look forward to 2021 with a collective sigh of relief that this year is almost DONE.
Happy New Year to everyone out there,
its not over till the Fat Lady sings so keep wearing the masks and stay safe !! -
Love both 555 and 777 in XHS
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Surprised to see 14oz with 23%sales , I was expecting heavier stuff with higher percentage .
Is market shifting ? I hope not !
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Also 18oz and 19oz with such a low percentage . Those are eye opening numbers !!
18oz is special fabric
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Is market shifting ? I hope not !
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21oz taking up nearly 50% of sales, I would say no. 14oz is a more entry-level weight and pricepoint, so it gets lots of people into the brand.
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I’m glad to see that the 666 is doing well. I’ve been thinking that I need to stock up on the cut so I have enough pairs to last the rest of my life. That’s how much I love them.
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Thanks also for the insights on the split between retailer and direct. I was expecting the ratio would have been the other way around. I know many people who window shop only to buy online. Speaks to the strong service in the retails stores for sure. I know there's a lot more of them as well. Even in COVID era, retail dominated significantly..
Do sales by denim weight change over time? Has/does the market shift directionally in weights by season, is there a YoY trend to get heavier or lighter? Tell me to feck off as well. You've already shared WAY more info that I'd expect to see - thank you for the insights :).
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Cool. Do you know numbers from Japan? I'd guess they sell more of the wider cuts ?
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I'm curious if the Japanese market does not prefer 555 and 777 because their tastes are more oriented towards "traditional" fits–-more in alignment with other selvedge-style vintage and replica companies. IH doesn't aim for the vintage wear, heritage, or replica style (and I happen to like that look a lot) but the 634 and Boot Cut are closer to "old" school looks. Obviously 555 and 777 look more like "modern" jeans (though gratefully not the typical too tight look that dominates fast fashion). I wouldn't be surprised that IH sales in Japan are quite different from the majority of retailers in Europe and North America who seem to prefer 555 and 777.
I should change my nom du selvedge to prof634s.
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I came up with the concepts for the 555, 666, 777 and 888 cuts. (well often with the help of customers and forum members) Haraki understood why I needed to do it, but did not sell any of them for years in Japan. Then he decided he liked the 666, then a few years later the 555. I know they would all sell well in Japan especially the 777, but Japan is Haraki's gig and I don't interfere.
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Weird that the 634 is now essentially the worst seller.
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I have a feeling that they will reclaim the throne in the next year or two.
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Wow that would be crazy.
