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    Iron Heart Fall/Winter 2025 Collection Preview - Now Live

    What do you want to see from Iron Heart Racing?

    Future and Planned Products
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    • Matty123M
      Matty123
      Raw and Unwashed
      Joined:

      Oops sorry @neph93  I didn’t see your post before I replied.

      Maybe so. Maybe not

      last edited by 1 Reply Last reply Reply Quote 0
      • GilesG
        Giles
        IHUK Crew
        Joined:

        Ranchhand has asked that his account be deleted, which is a shame because we really do hate losing members.  But such is life.

        "OK face up to it - you're useless but generally pretty honest and straightforward . . . it's a rare combination of qualities that I have come to admire in you" - Geo 2011

        last edited by 1 Reply Last reply Reply Quote 0
        • Matty123M
          Matty123
          Raw and Unwashed
          Joined:

          Sorry Giles.

          Maybe so. Maybe not

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          • GraemeG
            Graeme
            啓蒙家
            Joined:

            If Ranchhand has a point, it'd be to target more than just Harley riders. I think that the Iron Heart Racing aesthetic could fit into the wider retro / custom scene, and I could see the gear working on my Thruxton.

            I'd like to see more technical gear from Iron Heart Racing, that offers protection as well as aesthetics. The trouble with that is armour really throws off the line of a jacket.

            One option would be to build it around an armoured shirt. Knox have a layering system, where a jacket has a zip in the armpits and down the side to resize it when you don't need protection.

            Dyneema denim might be another thing to consider. Saint in Melbourne do a range. But I'm not sure how hard it'd be to get your workshops to adapt.

            Incidentally, I really like the kinda Type III jacket that was posted on Instagram. I'm tempted by that one.

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            • SeulS
              Seul
              Joined:

              @rocket:

              Like a clown….

              last edited by 1 Reply Last reply Reply Quote 0
              • neph93N
                neph93
                見習いボス
                Joined:

                @Graeme:

                I think that the Iron Heart Racing aesthetic could fit into the wider retro / custom scene, and I could see the gear working on my Thruxton.

                I think that's a good point actually. I don't know how hard this will be marketed directly at HD riders (young or old) or if that is just a catch all phrase for bikers who want a certain type of aesthetic with their clothes. I doubt riding a Harley and being young is a pre-requisite for the sort of style IHR will capture.

                On another note, I'm also increasingly getting the impression that this is a West Coast thing.

                «Stevie Heighway on the wing!
                We had dreams, and songs to sing…»

                • Dame Vera Lynn
                last edited by 1 Reply Last reply Reply Quote 0
                • GraemeG
                  Graeme
                  啓蒙家
                  Joined:

                  @neph93 my round town riding gear consists of a Rev'it Fargo jacket and Rockefeller jeans, with a pair of TCX Fuel Gore Tex boots.

                  I could see a Harley rider wearing similar gear. They'd probably swap the jacket out for something a bit more black,  maybe wear an open-face helmet, and probably add skulls and flames. 😛

                  I don't know how well Harley are capturing younger riders. Something like the new Fat Bob is more likely to appeal to a twenty or thirty something than their usual demographic. But I also suspect that a Thruxton, Ducati Scrambler, or R nineT would be more desirable again.

                  last edited by 1 Reply Last reply Reply Quote 0
                  • Megatron1505M
                    Megatron1505
                    見習いボス
                    Joined:

                    I think they’re using Harley Davidson as a “catch all” term, rather than a specifically narrowed demographic. I’m sure the appeal will stretch to the retro, chopper, low rider and possibly even classic cafe racer and touring bike enthusiasts.

                    Unless it was only marketed in HD dealerships and publications, or had some HD branding, I fail to see how it would not.

                    Made in England, clothed in Japan, fed in America and drunk in Belgium !

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                    • Megatron1505M
                      Megatron1505
                      見習いボス
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                      The OD zippered type 3 makes me reconsider my dislike of that jacket style, so good.

                      Made in England, clothed in Japan, fed in America and drunk in Belgium !

                      last edited by 1 Reply Last reply Reply Quote 0
                      • BroarkB
                        Broark
                        Joined:

                        Honestly I'm not sure this offshoot brand is for me, since I don't ride and I tend to like more repro/retro looks in general.
                        But I hope it does well for you guys, and I'm sure there will be an item here or that that'll catch my eye.

                        last edited by 1 Reply Last reply Reply Quote 0
                        • neph93N
                          neph93
                          見習いボス
                          Joined:

                          @Megatron1505  It is rather good. Seeing the type III vest represents the first time I haven’t felt bad about owning the “Sonny” vest since I knew it existed. It now seems like it was meant to be…

                          «Stevie Heighway on the wing!
                          We had dreams, and songs to sing…»

                          • Dame Vera Lynn
                          last edited by 1 Reply Last reply Reply Quote 0
                          • S
                            Steffen
                            Joined:

                            @Megatron1505:

                            I think they’re using Harley Davidson as a “catch all” term, rather than a specifically narrowed demographic. I’m sure the appeal will stretch to the retro, chopper, low rider and possibly even classic cafe racer and touring bike enthusiasts.

                            Unless it was only marketed in HD dealerships and publications, or had some HD branding, I fail to see how it would not.

                            Thank you, that is what I tried to say before the little Excourse, the Riders I know dress all the same more or less, without connection to their preferd Bike Brand. Younger HD Rider means to me that the All Leather Bodysuit Hayabusa guy isn´t the aimed pear Group.

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                            • neph93N
                              neph93
                              見習いボス
                              Joined:

                              ^ right. Which is what leads me to think that IHR and IHI are aiming for the same sort of customer base in the US that IH already serves in Japan.

                              «Stevie Heighway on the wing!
                              We had dreams, and songs to sing…»

                              • Dame Vera Lynn
                              last edited by 1 Reply Last reply Reply Quote 0
                              • GraemeG
                                Graeme
                                啓蒙家
                                Joined:

                                @neph93:

                                Which is what leads me to think that IHR and IHI are aiming for the same sort of customer base in the US that IH already serves in Japan.

                                My point was more that the marketing should aim to be more inclusive, than just saying, "It's clothing for Harley riders." Motorcyclists can be quite tribal.

                                So does anyone want to take bets on how long it'll take @neph93 to buy the vest? 😃

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                                • neph93N
                                  neph93
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                                  Let’s wait and see if it’s full of Kevlar and costs 800USD first. In that case it might take a week or two… [emoji51]

                                  «Stevie Heighway on the wing!
                                  We had dreams, and songs to sing…»

                                  • Dame Vera Lynn
                                  last edited by 1 Reply Last reply Reply Quote 0
                                  • Megatron1505M
                                    Megatron1505
                                    見習いボス
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                                    I’m not sure the marketing does say that it’s for younger Harley riders, unless I missed something. Maybe it was mentioned here but I don’t think it’s part of the marketing.

                                    Made in England, clothed in Japan, fed in America and drunk in Belgium !

                                    last edited by 1 Reply Last reply Reply Quote 0
                                    • GilesG
                                      Giles
                                      IHUK Crew
                                      Joined:

                                      The young HD rider thing is an Haraki-ism.  `He basically means younger riders…...

                                      "OK face up to it - you're useless but generally pretty honest and straightforward . . . it's a rare combination of qualities that I have come to admire in you" - Geo 2011

                                      last edited by 1 Reply Last reply Reply Quote 0
                                      • Matty123M
                                        Matty123
                                        Raw and Unwashed
                                        Joined:

                                        @neph93:

                                        Let’s wait and see if it’s full of Kevlar and costs 800USD first. In that case it might take a week or two… [emoji51]

                                        Don't threaten Reuben with a good time.

                                        Maybe so. Maybe not

                                        last edited by 1 Reply Last reply Reply Quote 0
                                        • H
                                          Hematoma
                                          Raw and Unwashed
                                          Joined:

                                          This might be sort of off topic for this thread, but if sales in Japan are dropping, has H considered making some "non-biker" wear?  It wouldn't have to abandon the IH aesthetic, standards, etc., but some of the complaints you see about current productions have to do with features that are geared towards bikers, so maybe tweaking things for more of a mainstream appeal (e.g., shorter arms on certain pieces) would help.

                                          Any idea of brands like the Flat Head, PBJ, etc popularity in Japan is dropping too?

                                          last edited by 1 Reply Last reply Reply Quote 0
                                          • GilesG
                                            Giles
                                            IHUK Crew
                                            Joined:

                                            All Japanese brands in our space are having a hard time at the moment.  We are better protected than most because of the size of our International sales.  I predict we will see some well-loved names disappearing in the next couple of years…..

                                            "OK face up to it - you're useless but generally pretty honest and straightforward . . . it's a rare combination of qualities that I have come to admire in you" - Geo 2011

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