Iron Heart - Retail Price Reductions
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Iron Heart Retail Price Reductions
Over the past few months the Japanese yen has weakened against the US dollar and the UK pound, which means it costs us less to purchase stock of extant and new Iron Heart items. After consultation with our retailers we feel confident this situation will remain for some time and we decided we should pass these savings on to you and the customers who buy from retail outlets around the world.
We will be updating prices on our website throughout the day and it's a big job, so if you want to take advantage of the new prices, we suggest you hold off ordering until 18:00 British Summer Time today. Or just keep an eye out and order when you see the price has been updated.
We took this opportunity to rationalize pricing for the entire Iron Heart range and the RRP (recommended retail price) for most items has reduced, on average by around 10%. This has involved a lot of work – especially for the retailers – but we anticipate the new pricing will remain in place for some time to come. Of course if/when the Japanese yen strengthens again we will have to do another review and we may have to increase prices.
There is no ideal time to change pricing, and we hope that those of you who have made recent purchases love what you bought and don’t feel frustrated that prices have been lowered. The easy option for us would be to change nothing and take all the benefit of the lower costs, but – as well as recognizing we would become less competitive against other brands – whilst we need to make acceptable margins to run a healthy business, our ethos is to supply Iron Heart at a fair price and with the cost base lowering we recognized you deserved a better deal.
**Thanks for your time. The Stubborn Crew **
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Just read it in the newsletter. fantastic News.
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Thanks!
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Which other brand would you get this sort of gesture from? Next level stuff, chapeau
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Which other brand would you get this sort of gesture from? Next level stuff, chapeau
agreed!!
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@Giles, appreciate the consideration for us recent purchasers. I've gotta say, I would have paid more for the IHxVS jacket I just bought. Happily paid what I did for it and even happier I paid what I did for it after having the privilege of wearing it a few days now. Never had an Iron Heart purchase I didn't feel really good about.
Also, Ditto on what others are saying, excellent gesture.
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So cool from IHUK!!! I remember a time where you had to pay USD500 for the XHS and now it´s just USD400. That´s why I love my IH gear, I know it comes from honest people. Will back you up everytime I can.
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So cool from IHUK!!! I remember a time where you had to pay USD500 for the XHS and now it´s just USD400. That´s why I love my IH gear, I know it comes from honest people. Will back you up everytime I can.
I cant say it any better than this man.
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This would happen NOWHERE else, superb.
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I'm getting a tad irritated with people who have bought of us over the last few months emailing me and asking for a refund as we have reduced the retail prices.
- Please read what Paula said in the newsletter:
There is no ideal time to change pricing, and we hope that those of you who have made recent purchases love what you bought and don’t feel frustrated that prices have been lowered. The easy option for us would be to change nothing and take all the benefit of the lower costs, but – as well as recognizing we would become less competitive against other brands – whilst we need to make acceptable margins to run a healthy business, our ethos is to supply Iron Heart at a fair price and with the cost base lowering we recognized you deserved a better deal.
- Would you expect me to write to you asking for more money if we had put prices up?
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Not everyone thinks that way, I can assure you. Pleased with the few things i have bought so far at full price, and have taken advantage of today's news already.
Considering the easiest course of action would have been to apply the new discount to future items only, which still would have been great PR, to apply the discount to existing items and the work this has created is pretty remarkable.
Cheers!
Sent from my iPad using Tapatalk
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I'm disgusted that the black M65 I bought in the sale recently wasn't even cheaper and shall be writing to the Daily Mail to complain that I haven't been offered a full refund and allowed to keep the jacket.
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To think that my £11 Triple Works tees could have £9 makes my blood boil
Joking
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If someone bought something at full price doesn't that mean they felt that was a fair price for what they were purchasing?
I will repeat my earlier post. I bought the IHxVS-T1-DD jacket a few weeks ago. Happy to say I feel very good about the $425 I paid for it and think I got a great deal. Would feel the same way about the $425 I paid even if the jacket was priced 10% lower today.
Sounds like there are a few children who need to be put down for their daily nap.
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Not everyone thinks that way, I can assure you. Pleased with the few things i have bought so far at full price, and have taken advantage of today's news already.
Considering the easiest course of action would have been to apply the new discount to future items only, which still would have been great PR, to apply the discount to existing items and the work this has created is pretty remarkable.
Cheers!
Sent from my iPad using Tapatalk
Yup!!!!
