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Iron Heart - Retail Price Reductions

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  • G
    Giles
    IHUK Crew
    Joined: 22 Sept 2009

    Iron Heart Retail Price Reductions

    Over the past few months the Japanese yen has weakened against the US dollar and the UK pound, which means it costs us less to purchase stock of extant and new Iron Heart items. After consultation with our retailers we feel confident this situation will remain for some time and we decided we should pass these savings on to you and the customers who buy from retail outlets around the world.

    We will be updating prices on our website throughout the day and it's a big job, so if you want to take advantage of the new prices, we suggest you hold off ordering until 18:00 British Summer Time today. Or just keep an eye out and order when you see the price has been updated.

    We took this opportunity to rationalize pricing for the entire Iron Heart range and the RRP (recommended retail price) for most items has reduced, on average by around 10%. This has involved a lot of work – especially for the retailers – but we anticipate the new pricing will remain in place for some time to come. Of course if/when the Japanese yen strengthens again we will have to do another review and we may have to increase prices.

    There is no ideal time to change pricing, and we hope that those of you who have made recent purchases love what you bought and don’t feel frustrated that prices have been lowered. The easy option for us would be to change nothing and take all the benefit of the lower costs, but – as well as recognizing we would become less competitive against other brands – whilst we need to make acceptable margins to run a healthy business, our ethos is to supply Iron Heart at a fair price and with the cost base lowering we recognized you deserved a better deal.

    **Thanks for your time. The Stubborn Crew  **

    "OK face up to it - you're useless but generally pretty honest and straightforward . . . it's a rare combination of qualities that I have come to admire in you" - Geo 2011

    last edited by 8 Jun 2015, 10:24 1 Reply Last reply Reply Quote 0
    • M
      Max Power
      Raw and Unwashed
      Joined: 31 Oct 2010

      Just read it in the newsletter. fantastic News.

      @elclintor:

      > I don't care what people say.. The Max Power way is the right way…

      last edited by 8 Jun 2015, 10:46 1 Reply Last reply Reply Quote 0
      • O
        organisys
        Raw and Unwashed
        Joined: 24 Mar 2015

        Thanks!

        Pride of Japan :-)

        last edited by 8 Jun 2015, 11:24 1 Reply Last reply Reply Quote 0
        • F
          Finkster
          見習いボス
          Joined: 14 Mar 2013

          Sounds good! … very good - considering the upcoming months.  🙂

          last edited by 8 Jun 2015, 12:00 1 Reply Last reply Reply Quote 0
          • S
            Snowy
            Joined: 15 Jun 2012

            Boy you guys are the best 🙂

            last edited by 8 Jun 2015, 12:07 1 Reply Last reply Reply Quote 0
            • G
              GingerMagician
              Joined: 27 Oct 2012

              Which other brand would you get this sort of gesture from?  Next level stuff, chapeau 🙂

              Simon

              @Megatron1505:

              > You're not even bloody ginger  >:(

              last edited by 8 Jun 2015, 12:55 1 Reply Last reply Reply Quote 0
              • F
                Finkster
                見習いボス
                Joined: 14 Mar 2013

                @GingerMagician:

                Which other brand would you get this sort of gesture from?  Next level stuff, chapeau 🙂

                agreed!!

                last edited by 8 Jun 2015, 13:01 1 Reply Last reply Reply Quote 0
                • D
                  Dion
                  Joined: 15 Mar 2015

                  Fantastic :)!

                  last edited by 8 Jun 2015, 13:29 1 Reply Last reply Reply Quote 0
                  • B
                    BloodnThunder
                    Raw and Unwashed
                    Joined: 20 May 2015

                    @Giles, appreciate the consideration for us recent purchasers.  I've gotta say, I would have paid more for the IHxVS jacket I just bought.  Happily paid what I did for it and even happier I paid what I did for it after having the privilege of wearing it a few days now.  Never had an Iron Heart purchase I didn't feel really good about.

                    Also, Ditto on what others are saying, excellent gesture.

                    IG: Shadesofindig0

                    last edited by 8 Jun 2015, 14:25 1 Reply Last reply Reply Quote 0
                    • G
                      Giles
                      IHUK Crew
                      Joined: 22 Sept 2009

                      Pricing reductions are completed on the website…..

                      "OK face up to it - you're useless but generally pretty honest and straightforward . . . it's a rare combination of qualities that I have come to admire in you" - Geo 2011

                      last edited by 8 Jun 2015, 16:21 1 Reply Last reply Reply Quote 0
                      • J
                        JCMx800
                        Raw and Unwashed
                        Joined: 20 Sept 2012

                        So cool from IHUK!!! I remember a time where you had to pay USD500 for the XHS and now it´s just USD400. That´s why I love my IH gear, I know it comes from honest people. Will back you up everytime I can.

                        Les Paul -> ProCo Rat -> Super HardOn -> JCM800 Low Input
                        XXX

                        last edited by 8 Jun 2015, 17:46 1 Reply Last reply Reply Quote 0
                        • A
                          Anesthetist
                          見習いボス
                          Joined: 14 May 2011

                          @JCMx800:

                          So cool from IHUK!!! I remember a time where you had to pay USD500 for the XHS and now it´s just USD400. That´s why I love my IH gear, I know it comes from honest people. Will back you up everytime I can.

                          I cant say it any better than this man.

                          IG: bluehandsslim

                          last edited by 8 Jun 2015, 17:48 1 Reply Last reply Reply Quote 0
                          • M
                            Megatron1505
                            見習いボス
                            Joined: 10 Jul 2011

                            This would happen NOWHERE else, superb.

                            Made in England, clothed in Japan, fed in America and drunk in Belgium !

                            last edited by 8 Jun 2015, 17:53 1 Reply Last reply Reply Quote 0
                            • G
                              Giles
                              IHUK Crew
                              Joined: 22 Sept 2009

                              I'm getting a tad irritated with people who have bought of us over the last few months emailing me and asking for a refund as we have reduced the retail prices.

                              1. Please read what Paula said in the newsletter:

                              There is no ideal time to change pricing, and we hope that those of you who have made recent purchases love what you bought and don’t feel frustrated that prices have been lowered. The easy option for us would be to change nothing and take all the benefit of the lower costs, but – as well as recognizing we would become less competitive against other brands – whilst we need to make acceptable margins to run a healthy business, our ethos is to supply Iron Heart at a fair price and with the cost base lowering we recognized you deserved a better deal.

                              1. Would you expect me to write to you asking for more money if we had put prices up?

                              "OK face up to it - you're useless but generally pretty honest and straightforward . . . it's a rare combination of qualities that I have come to admire in you" - Geo 2011

                              last edited by 8 Jun 2015, 18:43 1 Reply Last reply Reply Quote 0
                              • T
                                Tidal
                                Joined: 24 Mar 2015

                                Not everyone thinks that way, I can assure you.  Pleased with the few things i have bought so far at full price, and have taken advantage of today's news already.

                                Considering the easiest course of action would have been to apply the new discount to future items only, which still would have been great PR, to apply the discount to existing items and the work this has created is pretty remarkable.

                                Cheers!

                                Sent from my iPad using Tapatalk

                                last edited by 8 Jun 2015, 19:12 1 Reply Last reply Reply Quote 0
                                • M
                                  Maynard Friedman
                                  Joined: 3 Jan 2013

                                  I'm disgusted that the black M65 I bought in the sale recently wasn't even cheaper and shall be writing to the Daily Mail to complain that I haven't been offered a full refund and allowed to keep the jacket.

                                  last edited by 8 Jun 2015, 19:36 1 Reply Last reply Reply Quote 0
                                  • G
                                    Giles
                                    IHUK Crew
                                    Joined: 22 Sept 2009

                                    You were just about to get an email saying exactly that, but not now… 😃 😃 😃 😃 😃

                                    "OK face up to it - you're useless but generally pretty honest and straightforward . . . it's a rare combination of qualities that I have come to admire in you" - Geo 2011

                                    last edited by 8 Jun 2015, 19:39 1 Reply Last reply Reply Quote 0
                                    • M
                                      Megatron1505
                                      見習いボス
                                      Joined: 10 Jul 2011

                                      To think that my £11 Triple Works tees could have £9 makes my blood boil  😠

                                      Joking  😞

                                      Made in England, clothed in Japan, fed in America and drunk in Belgium !

                                      last edited by 8 Jun 2015, 19:46 1 Reply Last reply Reply Quote 0
                                      • B
                                        BloodnThunder
                                        Raw and Unwashed
                                        Joined: 20 May 2015

                                        If someone bought something at full price doesn't that mean they felt that was a fair price for what they were purchasing?

                                        I will repeat my earlier post.  I bought the IHxVS-T1-DD jacket a few weeks ago.  Happy to say I feel very good about the $425 I paid for it and think I got a great deal.  Would feel the same way about the $425 I paid even if the jacket was priced 10% lower today.

                                        Sounds like there are a few children who need to be put down for their daily nap.

                                        IG: Shadesofindig0

                                        last edited by 8 Jun 2015, 20:39 1 Reply Last reply Reply Quote 0
                                        • A
                                          Anesthetist
                                          見習いボス
                                          Joined: 14 May 2011

                                          @Tidal:

                                          Not everyone thinks that way, I can assure you.  Pleased with the few things i have bought so far at full price, and have taken advantage of today's news already.

                                          Considering the easiest course of action would have been to apply the new discount to future items only, which still would have been great PR, to apply the discount to existing items and the work this has created is pretty remarkable.

                                          Cheers!

                                          Sent from my iPad using Tapatalk

                                          Yup!!!!

                                          IG: bluehandsslim

                                          last edited by 8 Jun 2015, 20:51 1 Reply Last reply Reply Quote 0
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