Self Edge SF, NY, LA, PDX, MX, & ATX
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BUZZ RICKSON FALL COLLECTION
Buzz Rickson M-51 denim civilian shorts are here. Inspired by the U.S. Army’s iconic M-1951 field trousers, these shorts reinterpret the military original in indigo denim while retaining its distinctive cargo pockets, suspender hook loops, and functional detailing. The textured pocket construction creates high-wear areas that develop unique fading and character over time.
We also have Buzz Rickson's long sleeve chambray shirts, in both indigo and the black William Gibson version. Both now available up to size XXL.
Lastly, Buzz Rickson’s indigo selvedge denim WWII jacket is back. This jacket is a complete reproduction of the denim jacket produced during the war when the US government had imposed strict restrictions on materials which garment manufacturers used to produce their products. Amazing attention to detail here; these jackets come complete with iron (not copper) rivets, single color 100% cotton constructional stitching, iron laurel buttons, no pocket flap, and a deerskin leather patch.
Shop Buzz Rickson Online: https://www.selfedge.com/buzz-rickson




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3SIXTEEN JACKETS & FLANNELS
3sixteen’s first release of the season is here. First up we have their new Utility flannel, made of a 100% cotton custom-woven twill check flannel with a cool raised diagonal twill texture and a brushed interior.
We’ve also received new trucker jackets, made of a deep umber colored cotton twill. These jackets are inspired by vintage Lee 101 jackets, complete with rounded chest pocket flaps, reinforced elbows, and triple-needle construction.
Shop 3sixteen Online: https://www.selfedge.com/3sixteen

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SELF EDGE END-OF-SUMMER SALE - THIS WEEKEND!
We're having an End-Of-Summer sale this weekend!
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It's not often we have a blanket sale like this... Everything* will be marked down 15% for four days; come by and check out our new goods, we even have some new fall collections in stock including many recently received summer items.
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Self Edge Online & In-store Sale:
Starts 9am (PDT) Friday, August 28
Ends 9am (PDT) Tuesday, September 1
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Sale in-store and online will be 15% off (*excludes Iron Heart, Good Art, and hems/repairs). Customers which are not local can use a coupon code for 15% off everything in our online store starting at 9AM (PDT) Friday August 28, the coupon code will be good until 9am (PDT) Tuesday, September 1.
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Coupon Code for 15% off in our online store: summer26
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Sale terms cannot be retroactive for past purchases.
Shop Online: https://www.selfedge.com/index.php?route=common/home -
RICK OWENS TOWER COLLECTION - MADE IN JAPAN LINE & SNEAKERS
The new fall/winter TOWER collection is here from Rick Owens. We have new Made in Japan heavy brushed cotton flannels, the classic straight leg Kurdt model in a heavy 16oz black/black Japanese selvedge denim, and the return of the GETH jean in the same denim, which is produced exclusively for our stores.
We've also received the new line of sneakers with all new fabrics. We have the Vintage Sneaks in two colors of 13oz overdyed denim, Sneak Highs in black waxed Megacrust denim, and Sneak Lows in Gravel Canvas. The Made in Japan line and four sneaker models can now be found at all of our stores and online.
Shop Rick Owens Online: https://www.selfedge.com/rick-owens






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THE FINE CREEK MARIANA SHINKI HORSEHIDE JACKET
The Mariana jacket from Fine Creek is here. This model is made of a Shinki Tannery vegetable tanned tea-core dyed 1.5mm horsehide custom made to Fine Creek’s specifications and is 100% cotton gabardine lined, perfect for year-round wear.
Fine Creek makes some of the most beautiful horsehide jackets we’ve seen. These are made using a vegetable tanned Japanese horsehide from Japan’s famed Shinki Tannery, which ages in a fairly fast manner, and dyed using a “tea core” style method. The quality of stitching is as good as it gets for a leather jacket, and we’ve not seen many jackets age as well as these do. Depending on the panel they’ll use a different type of stitch thread and thread count to achieve puckering in certain areas for added character. You can find these jackets now in limited numbers at all stores.
Shop Fine Creek Online: https://www.selfedge.com/fine-creek-leathers

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THE SELF EDGE 20TH ANNIVERSARY WEEKENDER - NOVEMBER 6/7/8 - SAN FRANCISCO
Come meet the staff from all 6 Self Edge stores! Meet the brilliant people behind every brand we work with! Check out the 20 collaborations we’ve been working on! Many surprises all weekend!
This will be the largest public gathering of Japanese brands ever to take place in North America, and we’re excited to share it with you all.
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@kiya trip is booked!
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NEW FLAT HEAD LEATHER JACKETS & JEANS
Our first fall delivery from Flat Head is here.
We have new leopard print deerskin bomber jackets which are absolutely insane and "all-weather" 12oz indigo denim jeans in a new wide-tapered fit with discharged printed arcuates.
We also have fresh production runs of their iconic Shinki horsehide Delraiser jacket, chainstitch embroidered SPEED hats, and their heavy-duty socks in two colors.
Shop Flat Head Online: https://www.selfedge.com/the-flat-head




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WERKSTATT MÜNCHEN WINTER 2026 COLLECTION
Werkstatt München’s new 2026 winter collection is here! We’re happy to announce we’ve received our fifth collection from Germany’s Werkstatt München. This is a line we’ve been quite familiar with for twenty years, introduced at our stores in 2024, and are excited to expand our offerings from them this season. The collection is produced in Werkstatt’s own studio in Munich Germany out of .925 sterling silver, complete with in-house designed and produced clasps.
This season we have a new necklace, two different rings, and a cashmere beanie. Please check the product pages on our site for high-res photos of the collection.
Shop Werkstatt Munchen: https://www.selfedge.com/werkstatt-munchen




