Self Edge SF, NY, LA, PDX, MX, & ATX
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T-SHIRTS FROM STRIKE GOLD & 3SIXTEEN
We've just received two shipments of t-shirts from Strike Gold and 3sixteen.
Strike Gold loopwheeled t-shirts are back in three colors. These are the ultimate loopwheeled t-shirts, no surprise that they come from Strike Gold, a brand highly dedicated to pushing the boundaries of both selvedge denim and loopwheeled basics.
3sixteen’s heavyweight henley t-shirts are also back in stock in black, gray, and white. These tees are made of a 6.6oz 3sixteen developed custom knit jersey and finished with a triple-needle coverstitch collar and three button henley placket.
Shop Strike Gold Online: https://www.selfedge.com/strike-gold
Shop 3sixteen Online: https://www.selfedge.com/3sixteen
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MISTER FREEDOM SUMMER COLLECTION
New Mister Freedom Californian jeans and denim jackets are here. Made from 13.75oz Japanese selvedge denim, the fabric is designed to soften, fade, and develop rich character through years of regular wear. Cut and sewn in a small family-owned factory in California, these jeans and jackets blend period-correct construction with the refined detailing that has become a hallmark of Mister Freedom.
Indigo-dyed selvedge chambray shirts from Mister Freedom are here! Inspired by French casual shirts from the 1950s, this original Mister Freedom pattern blends classic sportswear and workwear styling with a period-correct silhouette, featuring a distinctive shark fin collar, exposed selvedge detailing, and traditional chainstitched construction. Made from 6.5oz Japanese indigo selvedge chambray woven with 85% cotton and 15% linen, the fabric has a dry hand, subtle slubby texture, and is designed to soften and develop character with regular wear.
Mister Freedom’s blank tees are back at all stores and now available in black for the first time. These are made out of a 100% US grown cotton and made using an original Mister Freedom pattern, inspired by 1940’s/1950’s cotton t-shirts. Available now in white, sage, navy blue, and black.
Shop Mister Freedom Online: https://www.selfedge.com/mister-freedom




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SAMURAI 25OZ DENIM JEANS & GL3 DENIM JACKETS
The S510XX25oz-SP jean marks the return of Samurai’s legendary 25oz denim after a two-year hiatus, pairing the brand’s heaviest production fabric with their timeless regular straight silhouette. Built from an incredibly dense yet highly textured unsanforized selvedge denim, these jeans gradually soften and mold to the wearer while developing a dramatic, high-contrast fade. Exclusive details include golden Samurai buttons, jacquard woven heavy cotton pocket bags, and a special goatskin leather patch. Now at all stores in limited numbers.
Samurai’s S554HX denim jacket has also landed. This model is made from a 15.8oz selvedge denim woven on a restored GL3 shuttle loom using Samurai’s own in-house grown cotton for the weft, resulting in a fabric with exceptional texture and character. Finished with exclusive iron hardware, a sheepskin leather patch, and period-correct construction details, it features a slightly short, boxy silhouette inspired by vintage workwear jackets.
Shop Samurai Online: https://www.selfedge.com/samurai

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IRON HEART JEANS & 25OZ DENIM WAIST BAGS
We've just received a large delivery of jeans from Iron Heart this week. We have their classic straight leg 634 fit in 18oz "vintage" indigo denim, 14oz indigo denim, 16oz Slubby denim, and their 888 high-rise straight tapered fit in 16oz Slubby denim.
We've also received a fresh batch of 25oz indigo denim waist bags. All these jeans and bags can be found now at all stores and online.
Shop Iron Heart Online: https://www.selfedge.com/iron-heart




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PURE BLUE JAPAN TEA-CORE BLACK & INDIGO JEANS + JACQUARD SHIRTS
You've heard of tea-core dyed leather? Now we have tea-core dyed denim, a first by Pure Blue Japan. This is the second jean in their tea-core denim series. Using the same black dying techniques used on many Japanese horsehides PBJ has created a black denim which fades to a deep brown hue in high friction points with regular wear. This denim has a brown weft and a tea-core dyed black over brown warp. We've seen worn in samples of this denim in person and it looks absolutely wild. Now at all stores in their straight tapered 019 leg fit.
Pure Blue Japan’s XX-019 jean is finally back in stock. These jeans are made of a 14oz denim coming in on the lighter side of PBJ’s weight scale and are finished with custom iron buttons, a deerskin patch, and sturdy cotton twill pocket bags. Available now in PBJ’s straight tapered fit.
Pure Blue Japan Organic Cotton Jacquard short sleeve shirts are also here. These shirts are constructed from organic cotton in Japan with a paisley motif is woven directly into the fabric using a jacquard loom, creating a unique textured surface.
Shop Pure Blue Japan Online: https://www.selfedge.com/pure-blue-japan


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WAREHOUSE 30TH ANNIVERSARY LIMITED EDITION JEANS & 900XX JEANS
Warehouse’s 30th anniversary jeans have landed this week. Inspired by World War II material restrictions, Warehouse’s S1003XX-LTD recreates a rare wartime style using brown cotton-blend pink selvedge ID denim and era-specific details throughout. Produced as a limited 30th Anniversary release, this jean combines historically accurate construction with Warehouse’s renowned vintage denim craftsmanship. Warehouse has decided not to share the weight information for this denim. For online clients who cannot see the jeans in person before ordering, we estimate this denim is around 15oz. Now at all stores in very limited numbers.
We also have just received Warehouse's Lot 900XX slim tapered jeans, made from their famed XX 13.5oz selvedge indigo denim.
Shop Warehouse Online: https://www.selfedge.com/warehouse
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BUZZ RICKSON FALL COLLECTION
Buzz Rickson M-51 denim civilian shorts are here. Inspired by the U.S. Army’s iconic M-1951 field trousers, these shorts reinterpret the military original in indigo denim while retaining its distinctive cargo pockets, suspender hook loops, and functional detailing. The textured pocket construction creates high-wear areas that develop unique fading and character over time.
We also have Buzz Rickson's long sleeve chambray shirts, in both indigo and the black William Gibson version. Both now available up to size XXL.
Lastly, Buzz Rickson’s indigo selvedge denim WWII jacket is back. This jacket is a complete reproduction of the denim jacket produced during the war when the US government had imposed strict restrictions on materials which garment manufacturers used to produce their products. Amazing attention to detail here; these jackets come complete with iron (not copper) rivets, single color 100% cotton constructional stitching, iron laurel buttons, no pocket flap, and a deerskin leather patch.
Shop Buzz Rickson Online: https://www.selfedge.com/buzz-rickson




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3SIXTEEN JACKETS & FLANNELS
3sixteen’s first release of the season is here. First up we have their new Utility flannel, made of a 100% cotton custom-woven twill check flannel with a cool raised diagonal twill texture and a brushed interior.
We’ve also received new trucker jackets, made of a deep umber colored cotton twill. These jackets are inspired by vintage Lee 101 jackets, complete with rounded chest pocket flaps, reinforced elbows, and triple-needle construction.
Shop 3sixteen Online: https://www.selfedge.com/3sixteen

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SELF EDGE END-OF-SUMMER SALE - THIS WEEKEND!
We're having an End-Of-Summer sale this weekend!
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It's not often we have a blanket sale like this... Everything* will be marked down 15% for four days; come by and check out our new goods, we even have some new fall collections in stock including many recently received summer items.
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Self Edge Online & In-store Sale:
Starts 9am (PDT) Friday, August 28
Ends 9am (PDT) Tuesday, September 1
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Sale in-store and online will be 15% off (*excludes Iron Heart, Good Art, and hems/repairs). Customers which are not local can use a coupon code for 15% off everything in our online store starting at 9AM (PDT) Friday August 28, the coupon code will be good until 9am (PDT) Tuesday, September 1.
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Coupon Code for 15% off in our online store: summer26
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Sale terms cannot be retroactive for past purchases.
Shop Online: https://www.selfedge.com/index.php?route=common/home -
RICK OWENS TOWER COLLECTION - MADE IN JAPAN LINE & SNEAKERS
The new fall/winter TOWER collection is here from Rick Owens. We have new Made in Japan heavy brushed cotton flannels, the classic straight leg Kurdt model in a heavy 16oz black/black Japanese selvedge denim, and the return of the GETH jean in the same denim, which is produced exclusively for our stores.
We've also received the new line of sneakers with all new fabrics. We have the Vintage Sneaks in two colors of 13oz overdyed denim, Sneak Highs in black waxed Megacrust denim, and Sneak Lows in Gravel Canvas. The Made in Japan line and four sneaker models can now be found at all of our stores and online.
Shop Rick Owens Online: https://www.selfedge.com/rick-owens






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THE FINE CREEK MARIANA SHINKI HORSEHIDE JACKET
The Mariana jacket from Fine Creek is here. This model is made of a Shinki Tannery vegetable tanned tea-core dyed 1.5mm horsehide custom made to Fine Creek’s specifications and is 100% cotton gabardine lined, perfect for year-round wear.
Fine Creek makes some of the most beautiful horsehide jackets we’ve seen. These are made using a vegetable tanned Japanese horsehide from Japan’s famed Shinki Tannery, which ages in a fairly fast manner, and dyed using a “tea core” style method. The quality of stitching is as good as it gets for a leather jacket, and we’ve not seen many jackets age as well as these do. Depending on the panel they’ll use a different type of stitch thread and thread count to achieve puckering in certain areas for added character. You can find these jackets now in limited numbers at all stores.
Shop Fine Creek Online: https://www.selfedge.com/fine-creek-leathers

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THE SELF EDGE 20TH ANNIVERSARY WEEKENDER - NOVEMBER 6/7/8 - SAN FRANCISCO
Come meet the staff from all 6 Self Edge stores! Meet the brilliant people behind every brand we work with! Check out the 20 collaborations we’ve been working on! Many surprises all weekend!
This will be the largest public gathering of Japanese brands ever to take place in North America, and we’re excited to share it with you all.
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@kiya trip is booked!
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NEW FLAT HEAD LEATHER JACKETS & JEANS
Our first fall delivery from Flat Head is here.
We have new leopard print deerskin bomber jackets which are absolutely insane and "all-weather" 12oz indigo denim jeans in a new wide-tapered fit with discharged printed arcuates.
We also have fresh production runs of their iconic Shinki horsehide Delraiser jacket, chainstitch embroidered SPEED hats, and their heavy-duty socks in two colors.
Shop Flat Head Online: https://www.selfedge.com/the-flat-head




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WERKSTATT MÜNCHEN WINTER 2026 COLLECTION
Werkstatt München’s new 2026 winter collection is here! We’re happy to announce we’ve received our fifth collection from Germany’s Werkstatt München. This is a line we’ve been quite familiar with for twenty years, introduced at our stores in 2024, and are excited to expand our offerings from them this season. The collection is produced in Werkstatt’s own studio in Munich Germany out of .925 sterling silver, complete with in-house designed and produced clasps.
This season we have a new necklace, two different rings, and a cashmere beanie. Please check the product pages on our site for high-res photos of the collection.
Shop Werkstatt Munchen: https://www.selfedge.com/werkstatt-munchen



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SELF EDGE X HTC HAND-MADE STUDDED BELT - IDLE WORSHIP SITUATION
Today we release a project we produced with HTC and the founder and head cult leader of Idle Worship, the Filipino Fabric Jesus, the Sashiko Sicko, the Indigo Incubus, the Patchwork Papi, the Mission District Material Menace, a man who’s never met a perfectly good garment he didn’t want to cut, dye, stitch, distress, repair, or otherwise mess with, Self Edge sales associate by day, textile experimentalist by night, and San Francisco’s reigning heavyweight champion of arts and crafts for grown men—Paolo Cui. ⠀
We have sashiko-inspired leather key fobs and some beautiful snakeskin inlayed studded belts, designed by Idle Worship and produced by Los Angeles’ Hollywood Trading Company. The belts are made of thick black cowhide with black hand-burnished edges and finished with dark brown snakeskin and oxidized nickel studs.
Shop Hollywood Trading Co. Online: https://www.selfedge.com/hollywood-trading-co

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IRON HEART WINTER COLLECTION - DELIVERY 1
We've just received our first winter delivery of the year from Iron Heart.
We have new denim jackets and restocks of the BSPIH25-TIIIOD jacket, 21oz jeans in various fits in both indigo and overdyed versions, loopwheeled hoodies in a Self Edge exclusive blank brown variation, Super Duper heavy 11oz t-shirts in three colors, and their very popular heavyweight socks in 12 colors/styles. Now at all stores!
Shop Iron Heart online: https://www.selfedge.com/iron-heart






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WHITESVILLE T-SHIRTS & STYLE EYES BOWLING SHIRT
Whitesville Japanese blank t-shirt 2-packs, now available again in four colors!
We've found that over the years one of our best selling blank t-shirts are Whitesville's Japanese made tees which come in 2-packs. We can rarely keep these in stock so we've had them do a production run for Self Edge so we can be fully stocked across all stores through the winter. These are available again at all stores in navy, black, gray, and white.
Style Eyes Plain Weave Short Sleeve Bowling Shirts have also landed. These are produced by Toyo’s Style Eyes line, specializing in high-quality vintage repros of buttoned shirts. Now at all stores!
Shop Whitesville Online: https://www.selfedge.com/whitesville
Shop Toyo Online: https://www.selfedge.com/sugar-cane
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@kiya
Can’t wait for this, been stashing away some funds since David and Micheal told me lol. Stoked to see what’s coming out for collabs, meet new peeps, it’s going be a great weekend!
