Self Edge SF, NY, LA, PDX, MX, & ATX
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3SIXTEEN JACKETS & FLANNELS
3sixteen’s first release of the season is here. First up we have their new Utility flannel, made of a 100% cotton custom-woven twill check flannel with a cool raised diagonal twill texture and a brushed interior.
We’ve also received new trucker jackets, made of a deep umber colored cotton twill. These jackets are inspired by vintage Lee 101 jackets, complete with rounded chest pocket flaps, reinforced elbows, and triple-needle construction.
Shop 3sixteen Online: https://www.selfedge.com/3sixteen

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SELF EDGE END-OF-SUMMER SALE - THIS WEEKEND!
We're having an End-Of-Summer sale this weekend!
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It's not often we have a blanket sale like this... Everything* will be marked down 15% for four days; come by and check out our new goods, we even have some new fall collections in stock including many recently received summer items.
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Self Edge Online & In-store Sale:
Starts 9am (PDT) Friday, August 28
Ends 9am (PDT) Tuesday, September 1
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Sale in-store and online will be 15% off (*excludes Iron Heart, Good Art, and hems/repairs). Customers which are not local can use a coupon code for 15% off everything in our online store starting at 9AM (PDT) Friday August 28, the coupon code will be good until 9am (PDT) Tuesday, September 1.
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Coupon Code for 15% off in our online store: summer26
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Sale terms cannot be retroactive for past purchases.
Shop Online: https://www.selfedge.com/index.php?route=common/home -
RICK OWENS TOWER COLLECTION - MADE IN JAPAN LINE & SNEAKERS
The new fall/winter TOWER collection is here from Rick Owens. We have new Made in Japan heavy brushed cotton flannels, the classic straight leg Kurdt model in a heavy 16oz black/black Japanese selvedge denim, and the return of the GETH jean in the same denim, which is produced exclusively for our stores.
We've also received the new line of sneakers with all new fabrics. We have the Vintage Sneaks in two colors of 13oz overdyed denim, Sneak Highs in black waxed Megacrust denim, and Sneak Lows in Gravel Canvas. The Made in Japan line and four sneaker models can now be found at all of our stores and online.
Shop Rick Owens Online: https://www.selfedge.com/rick-owens






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THE FINE CREEK MARIANA SHINKI HORSEHIDE JACKET
The Mariana jacket from Fine Creek is here. This model is made of a Shinki Tannery vegetable tanned tea-core dyed 1.5mm horsehide custom made to Fine Creek’s specifications and is 100% cotton gabardine lined, perfect for year-round wear.
Fine Creek makes some of the most beautiful horsehide jackets we’ve seen. These are made using a vegetable tanned Japanese horsehide from Japan’s famed Shinki Tannery, which ages in a fairly fast manner, and dyed using a “tea core” style method. The quality of stitching is as good as it gets for a leather jacket, and we’ve not seen many jackets age as well as these do. Depending on the panel they’ll use a different type of stitch thread and thread count to achieve puckering in certain areas for added character. You can find these jackets now in limited numbers at all stores.
Shop Fine Creek Online: https://www.selfedge.com/fine-creek-leathers

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THE SELF EDGE 20TH ANNIVERSARY WEEKENDER - NOVEMBER 6/7/8 - SAN FRANCISCO
Come meet the staff from all 6 Self Edge stores! Meet the brilliant people behind every brand we work with! Check out the 20 collaborations we’ve been working on! Many surprises all weekend!
This will be the largest public gathering of Japanese brands ever to take place in North America, and we’re excited to share it with you all.
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@kiya trip is booked!
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NEW FLAT HEAD LEATHER JACKETS & JEANS
Our first fall delivery from Flat Head is here.
We have new leopard print deerskin bomber jackets which are absolutely insane and "all-weather" 12oz indigo denim jeans in a new wide-tapered fit with discharged printed arcuates.
We also have fresh production runs of their iconic Shinki horsehide Delraiser jacket, chainstitch embroidered SPEED hats, and their heavy-duty socks in two colors.
Shop Flat Head Online: https://www.selfedge.com/the-flat-head




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WERKSTATT MÜNCHEN WINTER 2026 COLLECTION
Werkstatt München’s new 2026 winter collection is here! We’re happy to announce we’ve received our fifth collection from Germany’s Werkstatt München. This is a line we’ve been quite familiar with for twenty years, introduced at our stores in 2024, and are excited to expand our offerings from them this season. The collection is produced in Werkstatt’s own studio in Munich Germany out of .925 sterling silver, complete with in-house designed and produced clasps.
This season we have a new necklace, two different rings, and a cashmere beanie. Please check the product pages on our site for high-res photos of the collection.
Shop Werkstatt Munchen: https://www.selfedge.com/werkstatt-munchen



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SELF EDGE X HTC HAND-MADE STUDDED BELT - IDLE WORSHIP SITUATION
Today we release a project we produced with HTC and the founder and head cult leader of Idle Worship, the Filipino Fabric Jesus, the Sashiko Sicko, the Indigo Incubus, the Patchwork Papi, the Mission District Material Menace, a man who’s never met a perfectly good garment he didn’t want to cut, dye, stitch, distress, repair, or otherwise mess with, Self Edge sales associate by day, textile experimentalist by night, and San Francisco’s reigning heavyweight champion of arts and crafts for grown men—Paolo Cui. ⠀
We have sashiko-inspired leather key fobs and some beautiful snakeskin inlayed studded belts, designed by Idle Worship and produced by Los Angeles’ Hollywood Trading Company. The belts are made of thick black cowhide with black hand-burnished edges and finished with dark brown snakeskin and oxidized nickel studs.
Shop Hollywood Trading Co. Online: https://www.selfedge.com/hollywood-trading-co

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IRON HEART WINTER COLLECTION - DELIVERY 1
We've just received our first winter delivery of the year from Iron Heart.
We have new denim jackets and restocks of the BSPIH25-TIIIOD jacket, 21oz jeans in various fits in both indigo and overdyed versions, loopwheeled hoodies in a Self Edge exclusive blank brown variation, Super Duper heavy 11oz t-shirts in three colors, and their very popular heavyweight socks in 12 colors/styles. Now at all stores!
Shop Iron Heart online: https://www.selfedge.com/iron-heart






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WHITESVILLE T-SHIRTS & STYLE EYES BOWLING SHIRT
Whitesville Japanese blank t-shirt 2-packs, now available again in four colors!
We've found that over the years one of our best selling blank t-shirts are Whitesville's Japanese made tees which come in 2-packs. We can rarely keep these in stock so we've had them do a production run for Self Edge so we can be fully stocked across all stores through the winter. These are available again at all stores in navy, black, gray, and white.
Style Eyes Plain Weave Short Sleeve Bowling Shirts have also landed. These are produced by Toyo’s Style Eyes line, specializing in high-quality vintage repros of buttoned shirts. Now at all stores!
Shop Whitesville Online: https://www.selfedge.com/whitesville
Shop Toyo Online: https://www.selfedge.com/sugar-cane
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@kiya
Can’t wait for this, been stashing away some funds since David and Micheal told me lol. Stoked to see what’s coming out for collabs, meet new peeps, it’s going be a great weekend! -
BONCOURA WINTER COLLECTION
One of our favorite lines of the past couple of years just hit us with a winter delivery of flannels, thermals, and belts.
We have some beautiful brushed buffalo check winter flannels, flatlock seam heavyweight thermals in two colors, and pit-tanned leather and solid brass buckle belts in two colors. We've done extensive write-ups for all these items as there is a lot to write about when it comes to what Boncoura produces. Check the appropriate product pages on our site for a lot more info!
Shop Boncoura Online: https://www.selfedge.com/boncoura




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THE DEVOA FALL COLLECTION - DELIVERY 2
We’ve just received the remainder of Devoa’s fall collection. With this delivery we have some beautiful high-twist cotton anatomical thermal shirts, Shetland wool Bishu-woven pants, virgin wool pants, and a merino wool knit beanie.
You can find these items along with the first delivery of this collection online and at all stores.
Shop Devoa Online: https://www.selfedge.com/devoa



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Will there be a new GoodArt piece for your party @kiya No worries if you cant say, I am just trying to budget for all the cool stuff that’s coming
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@kiya holy smokes, that’s gorgeous, thank you for the sneak peak
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SELF EDGE X UNMARKED BISON ROPER BOOTS & BULL LEATHER BELTS
Self Edge x Unmarked Black Bison Leather & Super Grip Dr. Sole Roper Boots are back in stock.. We underestimated the demand for these, with the initial run selling out in a single day. Today they’re back at all stores and online.
These Self Edge x Unmarked Roper boots are built using a tea-core vegetable-tanned bison leather upper that’s sourced in the U.S. and tanned at Cisne Tannery in León, Mexico, known for producing structured leathers with exceptional aging properties. This tea-core leather is designed to evolve with wear, gradually revealing its lighter natural base while developing a rich patina and subtle pull-up effect over time. A full calf leather lining and vegetable-tanned leather insole provide a comfortable, breathable interior that molds to the foot with extended use. The midsole combines vegetable-tanned leather with natural cork filling, offering both durability and long-term cushioning. Built on the Unmarked 360 last with an E width, the boot delivers a balanced, slightly roomier fit while maintaining a clean roper silhouette. Finished with a 270-degree welt and Dr. Sole super grip half sole, these boots are made for longevity, traction, and years of hard wear.
Self Edge x Unmarked Black Hand-Painted Bull Leather & Engraved Brass Buckle Belt are also back. These belts are built from exceptionally thick pit-tanned bull hide, selected for its density, structure, and long-term durability. Each belt starts as natural vegetable-tanned leather and is hand-painted black, allowing it to develop a rich patina and character with wear. The solid brass buckle is fully custom, designed in León and produced using a traditional lost-wax casting method for a weighty, highly detailed finish. The belt is finished with hand-stitched detailing and seven adjustment holes (instead of the more traditional 5).
Shop Unmarked Online: https://www.selfedge.com/self-edge-unmarked

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MERZ B. SCHWANEN WINTER COLLECTION
We've just received a massive winter delivery from Merz b. Schwanen.
We have new merino wool and cashmere knit pullover sweaters in two colors, organic cotton thermals in three colors, 2S14 Super Duper heavy tees in a new burgundy color, gray loopwheeled crewneck sweaters, and merino wool beanies in three colors.
We've also received a full restock of their mid-century jersey t-shirts in various colors including the black cropped variation. All these items can now be found online and at all 6 of our stores.
Shop Merz b. Schwanen Online: https://www.selfedge.com/merz-b-schwanen










