Iron Heart YouTube Videos

[Anesthetist]

@tody hot damn you might be right!

[SamD]

@cyclops I’m getting the feeling there might be a few disappointed people out there if this shirt turns out not to be a new “pixilated” colourway

[SamD]

@will6er without giving too much away, I can confirm that the pants I’m teasing in the video are NOT baker pants. The plot thickens…

[Tago Mago]

@SamD such a tease

[SamD]

@Tago-Mago Ha ha, I should probably keep schtum from now on, so I don’t get myself into trouble

[goosehd]

@SamD new word of the day. Thank you

[Chibs]

@goosehd I had to look it up too
How the hell do you pronounce it?

[SamD]

@Chibs I didn't realise it was such a British saying

[SamD]

Can anyone think of a tougher Iron Heart jacket (past or present)?

[Larkens]

@SamD sounds almost a bit Dutch/ German. We have the word 'stom' with the same* meaning, Interesting!

• well, it can also mean: stupid, but can also be used mute: a movie without dialogue is a 'stom(me)' movie. And someone without speech can also be 'stom'.

[tenuin]

Its Yiddish, which is a hybrid of german and hebrew. I always thought using these words in english was mainly a NY kind of thing though..

some examples that come to mind
going for a shwitz - go to the sauna (from schwitzen, to sweat)
a smier - putting cream cheese on a bagel (from schmieren, to smear)
stum - to be quiet about something (from Stumm, mute)
drek - dirt (from Dreck, dirt)

but theres a whole wikipedia page for those of course

https://en.wikipedia.org/wiki/List_of_English_words_of_Yiddish_origin

[NickD]

I suspect it's used in southern English almost exclusively and probably comes from London. I'm southern and live in the north/midlands and use it myself but never hear other people using it. Historically there was a significant European Jewish minority in London.

[Chibs]

@tenuin That’s funny. After watching the pronunciation vide I thought to myself it totally sounded like Yiddish!

[will6er]

@SamD LIEEEESS

[SamD]

This week's new drops & restocks — featuring 7.5oz selvedge corduroy western shirts and 14oz black selvedge denim Type IIIs:

As it's been a quiet couple of weeks for launches, I've been tinkering with the lighting and backdrop for these vids. Not quite finished yet, as we've got new flooring on the way and shelves to put up, but hope you all like the new look.

[SamD]

This week's launch video — SS26 bomber jackets and hunting vests dropping next Tuesday...

[SamD]

What is "broken twill" denim?

The IHJ-122-IND & IHJ-123-OD are dropping on Tuesday, 31st at 16:00 BST — please note the time zone change here in the UK!

[SamD]

This week’s new drops and restocks – UHR jeans, 7oz cotton/linen chambray shirts, and more:

[Karol]

@SamD Tough news about 21/23oz Ultra Heavy Raw. What happened at the mill? Have they tightened the noise restrictions in the area?

[will6er]

I love these little videos even when I am not interested in the product. Though I often find myself interested by the end!