IH-1955S-142 - 14oz Selvedge Denim "1955" Vintage Tapered Cut Jeans - Indigo
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@Alex @ShopatIronHeart Any chance we might see a 14ib version?
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I think the clearest I can be on the 1955 is as follows:
The cut is going to become more core; that is to say, we will make it in more denims over the next few years. That said, just because we decide its core on Monday, does not mean that by Friday we can agree to run it in every denim we also call core - this will take time. Further, we have a limited production capacity for jeans, that is currently at over 100%, so for every new 1955 iteration we want to add to the line, we either have to drop something else from the line, or accept that everything will be further delayed.
When it comes to possibly dropping something else to make way for the 1955S-xxx, then what should we drop? The problem is that all our cuts are pretty popular. If we look at total sales of jeans from 2019-2024, the most popular cut in that period accounted for 21.8% of jeans sales. The least popular cut (not inc boot cuts) accounted for 19% of total jeans sales, so it's not like we can safely say "trend is moving to wider pants, lets kill the slim jeans" which is oft suggested helpfully by people on social media.
As to a final point on this specific denim, I think its a toss up to be honest on how soon we do it, if we do it. One side of the coin is that the 'vintage tapered' cut probably lends itself to other core fabrics in the line up more than it does to an indigo black denim. The other side of the coin is that the factory that makes 14oz jeans is less busy than the one that makes heavyweight jeans, so it may be slightly easier to do.
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And to add, the % breakdowns above are just our direct sales, it does not take into account global volume to retailers around the world. For eg, in Thailand and Indonesia, two of out top 10 most sold to wholesale countries, sell massively more 555 than any other cut, so we still have to run the jeans to support them even if we see a decline in popularity in the West
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Different strokes for different folks I guess, you offer variety and there's something for everyone
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@Alex This is really fascinating. Thanks for sharing a look into the logistics that drive IH production.
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@Alex I really enjoy how transparent you are with the business and forecasts of your brand. This is great information to be had. I’m happy that wider legs are getting more popular. I’m also happy that you still sell a ton of slim stuff. After traveling to Vietnam, one can tell there is a difference in body type and clothing preference there. Considering that your company is based out of Japan. It’s clear that the market close by is a big priority. Makes sense for an international business.
Hopefully down the line I can pick up a nice pair of the 1955 cut. I’m happy it will take time because I’m looking to pick up the new cut for my next pair. I want to give those proper time to fade!
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