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New Iron Heart Website - Live Now - Feedback and Bug Report Here Please!

Ask Giles and/or Alex Anything

The Resource Centre
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  • A
    Alex
    IHUK Crew
    Joined: 28 Sept 2009

    @Nkwkfld:

    @Giles:

    Thank you.  A new version is going live in the New Year….

    That's cool, can we hear more about it?

    This is why it all started:
    https://www.ironheart.co.uk/forum/index.php?topic=231.msg658637#msg658637

    Once we decided that we needed to start again, we really started to analyse things we could do better. We are reshooting all imagery on a 5% grey background, adding new flat lay images to pants, changing the order of images taken and how they are presented to add more consistency to the images and how they are displayed on site (this is a work in progress, and we may launch without this being finalised). We want to add more depth of content - improved CMS pages explaining our cuts, refining our glossary into a sort of denim encyclopedia, and much more.

    last edited by 21 Dec 2020, 16:35 1 Reply Last reply Reply Quote 0
    • N
      Nik
      Raw and Unwashed
      Joined: 12 Nov 2020

      Thanks @Alex that sounds great. Looking forward to seeing it.
      I live in Southsea so am lucky to be able to visit the Gosport HQ, but it looks like not for awhile now…

      last edited by 21 Dec 2020, 16:44 1 Reply Last reply Reply Quote 0
      • Z
        zeuloa
        Raw and Unwashed
        Joined: 11 Dec 2020

        Not sure if you missed the second part about the jacket in the pictures… if the one gifted to you by Haraki 10 years ago in the Instagram picture and the one you’re wearing in the second picture sitting with Haraki is the same one... just curious [emoji3166]. Thanks!

        Awesome changes on the new website @alex… Looking forward to it!

        last edited by 21 Dec 2020, 18:01 1 Reply Last reply Reply Quote 0
        • A
          Alex
          IHUK Crew
          Joined: 28 Sept 2009

          The jacket is the same, yes

          last edited by 21 Dec 2020, 18:12 1 Reply Last reply Reply Quote 0
          • G
            Giles
            IHUK Crew
            Joined: 22 Sept 2009

            Sorry I missed that….

            The jacket is one that was in the first-ever shipment I got from Iron Heart in July or August 2005.

            It has been worn a lot.  I must have left it in the office once and Chess stole it for a photo opp  🙂 🙂

            Here it is tonight - safely at home and un-borrowable.....

            "OK face up to it - you're useless but generally pretty honest and straightforward . . . it's a rare combination of qualities that I have come to admire in you" - Geo 2011

            last edited by 21 Dec 2020, 18:18 1 Reply Last reply Reply Quote 0
            • Z
              zeuloa
              Raw and Unwashed
              Joined: 11 Dec 2020

              Awesome jacket @Giles!!! Gives me a peek into the future of what mine will eventually look like [emoji2]. Looks very relaxed and manageable… Was a bit afraid that the 21oz would always keep that heaviness and rigidness to some point but yours looks very soft with flow, drape and plenty of character.

              Love the leather patch label btw... Perhaps even a bit more than the current one.

              last edited by 21 Dec 2020, 18:36 1 Reply Last reply Reply Quote 0
              • N
                neph93
                見習いボス
                Joined: 18 Aug 2014

                @zeuloa:

                Love the leather patch label btw… Perhaps even a bit more than the current one.

                Won’t see those ever again I’m afraid. If that was done today you’d end up on the end of some pointy litigation from Levi’s, which is more or less why it had to change.

                “Some of those that work forces
                Are the same that burn crosses”

                • Virginia Woolf
                last edited by 21 Dec 2020, 18:41 1 Reply Last reply Reply Quote 0
                • G
                  Giles
                  IHUK Crew
                  Joined: 22 Sept 2009

                  Thanks Nephh - my contribution…..

                  But Levi's told us we had to stop using it, and the red tab and the OG arcs.....

                  As I have said elsewhere before, Levi's flexing their legal muscle and frightening the crap out of the relatively insignificant Japanese brands, and making us run for the hills, was the best thing they could have done for our fledgeling industry.

                  You have my eternal gratitude, you unimaginative corporate wankers....

                  Don't ever knock Levis, they made us -  not once, but twice.....

                  "OK face up to it - you're useless but generally pretty honest and straightforward . . . it's a rare combination of qualities that I have come to admire in you" - Geo 2011

                  last edited by 21 Dec 2020, 18:42 1 Reply Last reply Reply Quote 0
                  • G
                    Giles
                    IHUK Crew
                    Joined: 22 Sept 2009

                    Oh, and Haraki was so pleased that it all happened.  It allowed him to shed the Levi's look-alike shit which he had unwittingly been a slave too.

                    It liberated him and his mind….

                    "OK face up to it - you're useless but generally pretty honest and straightforward . . . it's a rare combination of qualities that I have come to admire in you" - Geo 2011

                    last edited by 21 Dec 2020, 18:47 1 Reply Last reply Reply Quote 0
                    • Z
                      zeuloa
                      Raw and Unwashed
                      Joined: 11 Dec 2020

                      I thought it was only the red tab (love the red stitched W btw, much better than the red tab!), good to know, and awesome that Haraki took the high road into freeing his designs!

                      Additionally was this iron flower thingy part of the original design or did you add it @giles? Looks great!

                      last edited by 21 Dec 2020, 18:53 1 Reply Last reply Reply Quote 0
                      • G
                        Giles
                        IHUK Crew
                        Joined: 22 Sept 2009

                        It's a GOOD ART HLYWD staple.  We took a load to sell, then realised that that the fabric has to be cut to attach, and thought that maybe people would not be as cavalier with their clothing as I am….So we sent them back.....

                        "OK face up to it - you're useless but generally pretty honest and straightforward . . . it's a rare combination of qualities that I have come to admire in you" - Geo 2011

                        last edited by 21 Dec 2020, 19:01 1 Reply Last reply Reply Quote 0
                        • K
                          Kasi
                          見習いボス
                          Joined: 9 Oct 2014

                          @Giles:

                          Alex and the crew look at other brands to see who we should stock for Sonder, so I guess the lazy answer is that I like and admire the brands we stock on Sonder.

                          I went ahead brought a couple of trophy t-shirt… and wool hat
                          A brand new brand looks very inspiring..

                          I think I will be spending a lot time there buying a few things...

                          Sent from my iPhone using Tapatalk

                          The world's insane
                          While you drink champagne
                          And I'm livin' in black rain 4Q 🖕

                          last edited by 21 Dec 2020, 19:43 1 Reply Last reply Reply Quote 0
                          • J
                            Jett129
                            見習いボス
                            Joined: 17 Aug 2011

                            Here’s a,just curious,question for you. When you wrote to Haraki to inquire about repping the brand,had you ever seen any Iron Heart products in person?

                            last edited by 23 Dec 2020, 22:04 1 Reply Last reply Reply Quote 0
                            • N
                              neph93
                              見習いボス
                              Joined: 18 Aug 2014

                              ^ good question

                              “Some of those that work forces
                              Are the same that burn crosses”

                              • Virginia Woolf
                              last edited by 23 Dec 2020, 22:07 1 Reply Last reply Reply Quote 0
                              • J
                                Jett129
                                見習いボス
                                Joined: 17 Aug 2011

                                The reason for that question being a good percentage of us take a while of lurking,agonizing, speculating about buying your fist ever $300 pair of jeans. I thought I was out of my fucking mind to do that. And then they showed up in 24hrs and my mind was totally blown. Just wanted to know if/when Giles ever experienced that. At this point almost 10 years in it hasn’t changed for me ever time I get something.

                                last edited by 23 Dec 2020, 22:23 1 Reply Last reply Reply Quote 0
                                • N
                                  neph93
                                  見習いボス
                                  Joined: 18 Aug 2014

                                  @Jett129:

                                  At this point almost 10 years in it hasn’t changed for me ever time I get something.

                                  I know exactly what you mean. My current awaited order was a utilitarian four tee shirts. It cost over $300 but that is irrelevant. It is four mundane items, totally worth the money and I’ll be overjoyed to recieve them.

                                  “Some of those that work forces
                                  Are the same that burn crosses”

                                  • Virginia Woolf
                                  last edited by 23 Dec 2020, 23:13 1 Reply Last reply Reply Quote 0
                                  • D
                                    dinobarnesberlin
                                    啓蒙家
                                    Joined: 28 Mar 2020

                                    Giles have you ever thought about putting together a years end list for example based on either customer favorites or based on sales–which after looking through the current inventory, I would say that despise the Corona fiasco..it looks like IHUK did pretty well.

                                    Even like maybe the Oscars of IH with best in categories---Best jeans.. Best westerns, UHF you get the idea.
                                    Even a Top Ten list would be cool to see.

                                    last edited by 24 Dec 2020, 05:34 1 Reply Last reply Reply Quote 0
                                    • G
                                      Giles
                                      IHUK Crew
                                      Joined: 22 Sept 2009

                                      We could do that, yes.

                                      "OK face up to it - you're useless but generally pretty honest and straightforward . . . it's a rare combination of qualities that I have come to admire in you" - Geo 2011

                                      last edited by 24 Dec 2020, 08:11 1 Reply Last reply Reply Quote 0
                                      • A
                                        Alex_24
                                        Haraki san Expert
                                        Joined: 31 May 2019

                                        @dinobarnesberlin:

                                        …years end list... ...the Oscars of IH with best in categories---Best jeans.. Best westerns, UHF... ...Top Ten list would be cool to see.

                                        That’s a great idea [emoji106]

                                        last edited by 24 Dec 2020, 08:28 1 Reply Last reply Reply Quote 0
                                        • J
                                          Jett129
                                          見習いボス
                                          Joined: 17 Aug 2011

                                          @Jett129:

                                          Here’s a,just curious,question for you. When you wrote to Haraki to inquire about repping the brand,had you ever seen any Iron Heart products in person?

                                          .          Maybe this one got lost in the thread?

                                          last edited by 28 Dec 2020, 12:42 1 Reply Last reply Reply Quote 0
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