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    Iron Heart Fall/Winter 2025 Collection Preview - Now Live

    Self Edge SF, NY, LA, PDX, MX, & ATX

    Iron Heart Retailers
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    • kiyaK
      kiya
      Raw and Unwashed
      Joined:

      Introducing EXCEL - Highly Detailed

      Today we have a new line dropping at all stores created by our dear friend Excel.  Excel has been doing some special t-shirts over the past few years and has gotten very good at creating a unique vintage style t-shirt with original art.  The first collection is named PLAY 2WIN and consists of a t-shirt and a pair of socks in two styles.  Excel has a great eye for detail and this shows through these items he's created.  Each drop will have a different name and theme; we're looking forward to showing you what else he has in store.

      The vintage airbrush style t-shirt is made of undyed/unbleached natural-colored organic Texas grown cotton fibers which are knit into a 5.75oz jersey.  The t-shirts go through a custom washing process after being printed to give them a vintage look and feel and are finished with original hand-written neck-tags.

      The socks come in two color styles, both consisting of a blue and yellow combination.  These start off as organic Texas grown cotton which are knit and sewn then hand dipped into organic plant based dyes. These come in three sizes covering US sizes 7 to 13.

      You can buy these items now at all Self Edge stores and online, please check the product pages for a full spec list and detail photos.

      Shop EXCEL Online: https://www.selfedge.com/excel









      last edited by 1 Reply Last reply Reply Quote 0
      • M
        Mustafa911
        Raw and Unwashed
        Joined:

        @kiya
        I wanted to give shout out to your team in San Francisco . Specially David .  David is so helpful , he helped me sized couple of crazy check shirts on the phone and shipped the shirt same day . In my books , he is a customer service star . Happy with crazy check shirt purchase.

        Young + David , you have a good team at San Francisco.

        Even thou I live in northeast but don’t mind purchases  from west coast 🙂

        Sent from my iPhone using Tapatalk

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        • kiyaK
          kiya
          Raw and Unwashed
          Joined:

          https://www.instagram.com/p/CEUbw6KHSvG/

          last edited by 1 Reply Last reply Reply Quote 0
          • kiyaK
            kiya
            Raw and Unwashed
            Joined:

            Some very well worn Sugar Cane Hawaii jeans for your viewing pleasure…

            https://www.instagram.com/p/CEZhzxYHrBn/

            last edited by 1 Reply Last reply Reply Quote 0
            • kiyaK
              kiya
              Raw and Unwashed
              Joined:

              Toyo's Summer Collections are Here!

              New summer shirts are here from Sugar Cane, Style Eyes, Toyo, and Star of Hollywood!  There are some seriously hot shirts in this release.

              We have some beautiful short sleeve shirts and a pocket dobby t-shirt that's indigo dyed from Sugar Cane.  Style Eyes has done a broad cotton fabric shirt in a super fun color.  Star of Hollywood does what they do best and has released two amazing high-density rayon shirts.  Lastly we have Toyo doing a 55th anniversary t-shirt which includes all their brands' logos on the back, a must for any Japanese brand fan.

              All these items are available now at all stores and online.

              Shop Toyo's Summer Collections Online: https://www.selfedge.com/shirts









              last edited by 1 Reply Last reply Reply Quote 0
              • kiyaK
                kiya
                Raw and Unwashed
                Joined:

                This month is Self Edge Los Angeles' 10th Anniversary!

                https://www.instagram.com/p/CEmZO0qnVLa/

                last edited by 1 Reply Last reply Reply Quote 0
                • AdamJA
                  AdamJ
                  IHUK Crew
                  Joined:

                  @kiya congrats

                  The devil is in the detail..

                  last edited by 1 Reply Last reply Reply Quote 0
                  • Paul9221P
                    Paul9221
                    啓蒙家
                    Joined:

                    @kiya:

                    This month is Self Edge Los Angeles' 10th Anniversary!

                    https://www.instagram.com/p/CEmZO0qnVLa/

                    That's my home store!  Congrats, Kiya!  Hopefully you can throw a make-up party next year.

                    Blanket-line all the things!!!

                    last edited by 1 Reply Last reply Reply Quote 0
                    • kiyaK
                      kiya
                      Raw and Unwashed
                      Joined:

                      Introducing Dandy's Eyewear

                      Dandy’s is an eyewear line made by a small factory in Segusino, Italy which only produces four brands of eyewear in their production studio.  Many of shapes and styles are inspired by Enzo Ferrari who built his legacy just a couple of hours away.  The studio has been producing eyewear for 45 years using only original Italian acetates and in-house designed stainless steel hinges.  They believe modern production methods have become too precise and polished so some of the frames are literally unfinished, giving the frames a very natural human quality.  Some are partially unfinished, some are completely unfinished with the machine markings from the cutting of the in-house acetate.  It’s quite wild, and extremely unique.  Most of the frames are larger than all the eyewear brands we currently carry; great if you’ve been wanting a larger or bolder frame.

                      We met with the people behind the line earlier this year in Bologna, Italy and have chosen with them seven frames from their 2020 collection which they’ve just finished for us.  We hope you get to see these in person so you can appreciate the subtle curves and finishes.

                      Dandy’s is available now at all 5 Self Edge stores and online.

                      Shop Dandy's Online: https://www.selfedge.com/dandys








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                      • kiyaK
                        kiya
                        Raw and Unwashed
                        Joined:

                        Here's a very well worn pair of 40BSP 3sixteen+ jeans, we've just just received a fresh production run of these at all stores.

                        https://www.instagram.com/p/CFAOjc3nDZv/

                        last edited by 1 Reply Last reply Reply Quote 0
                        • kiyaK
                          kiya
                          Raw and Unwashed
                          Joined:

                          POCKET BAG TALK

                          https://www.instagram.com/p/CFH-8z0nQhs/

                          last edited by 1 Reply Last reply Reply Quote 0
                          • kiyaK
                            kiya
                            Raw and Unwashed
                            Joined:

                            Sugar Cane for Self Edge Jeans - One Fit, Two Denim Styles

                            Sugar Cane for Self Edge jeans are here! These jeans come in a new straight tapered fit developed by us and perfected by the pattern makers of Sugar Cane. They're available in either a 13oz black warp and black weft denim or a 14oz Okinawa sugar cane fiber blend indigo denim, both unsanforized (but lightly rinsed) for maximum texture and character. Both jeans come with black anodized wreath buttons, hidden rivets, super fancy variable weave density pocket bags, and a very pleasing straight tapered fit with a medium rise. Check the product pages for a full rundown of specs and a wordy explanation of what's going on with the pocket bags.

                            You can get these now at all stores and online.

                            Shop Sugar Cane Online: https://www.selfedge.com/sugar-cane










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                            • kiyaK
                              kiya
                              Raw and Unwashed
                              Joined:

                              Bobby Lee talks Japanese denim and Self Edge.

                              https://www.instagram.com/p/CFNAZCRnCA6/

                              last edited by 1 Reply Last reply Reply Quote 0
                              • DishelveledD
                                Dishelveled
                                Joined:

                                ^^^Fucking peasants! Haha, love it!

                                Sent from my SM-N960U using Tapatalk

                                Instagram: defy_delphi

                                last edited by 1 Reply Last reply Reply Quote 0
                                • profdbrkP
                                  profdbrk
                                  Raw and Unwashed
                                  Joined:

                                  I don't wanna get all heavy (<–-well unless it's with jeans or flannels) and I very much appreciate Bobby Lee's love and deconstruction of his less illumined interviewer but for me The Good Stuff---like all that Self Edge sells and IH in particular---is about using a bit of power (can I say our modest use of "wealth"?) to decide for fewer, better things that will take a small bite out of "fast fashion" and all that is wrong with it (social justice, sustainability, serious stuff that is wrong with it).  Less waste, more use, better for small businesses, just better. Okay, sermon over.

                                  Qui plume a, guerre a. 不完全さは美しさ,です狂気は天才です

                                  last edited by 1 Reply Last reply Reply Quote 0
                                  • kiyaK
                                    kiya
                                    Raw and Unwashed
                                    Joined:

                                    The Fine Creek Horsehide Roberts Jacket

                                    One of the most anticipated releases of the year has landed. The new Roberts model from Fine Creek is produced of a tea-core dyed 1.3mm custom Himeji horsehide and comes with a cotton/wool blend liner, great for all-climate wear.  Due to the slightly thinner leather compared to some of their other horsehide jackets this model has a shorter break-in period and is more comfortable even when new.  Check the product page for a full rundown of the specs on this jacket.

                                    These are available now at all stores and online.  As with all Fine Creek releases there will not be a restock of this jacket.

                                    Shop Fine Creek Online: https://www.selfedge.com/fine-creek-leathers










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                                    • kiyaK
                                      kiya
                                      Raw and Unwashed
                                      Joined:

                                      Introducing Kei Shigenaga - Wildly Impressive Jewelry from Japan

                                      We're proud to introduce Kei Shigenaga's line of jewelry at our stores.  This is a line of fine jewelry designed, produced, and finished by Kei Shigenaga himself.  He's a one man show in Tokyo doing strong jewelry styles with unbelievable finishing.  Kei uses kintsugi, the Japanese art of repair, as one of his inspirations behind his designs as he uses 18k yellow gold to "repair" areas of the jewelry which look to have eroded while applying a super high polish finish to the rest of the piece.  Everything is made from beginning to end in his own Tokyo foundry and for the first time has been created in US ring sizes for Self Edge.  As with a lot of what we stock you really need to see this line in person to truly appreciate the design and finishes.

                                      Please check the product pages on our site for detailed photographs and specs lists on each piece.

                                      Shop Kei Shigenaga Online: https://www.selfedge.com/kei-shigenaga













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                                      • Paul9221P
                                        Paul9221
                                        啓蒙家
                                        Joined:

                                        Those look amazing, Kiya!

                                        Blanket-line all the things!!!

                                        last edited by 1 Reply Last reply Reply Quote 0
                                        • kiyaK
                                          kiya
                                          Raw and Unwashed
                                          Joined:

                                          The Self Edge End-Of-Summer Sale - This Weekend!

                                          We're having an End-Of-Summer sale this weekend at all five of our stores including our online store.

                                          It's not often we have a blanket sale like this… Everything will be marked down 15% for four days; come by and check out our new goods, we even have some new fall collections in stock including many recently received summer items from many of the brands we carry. Due to covid safety restrictions and for the safety of our staff and clients we have extended the sale by one day to reduce crowding in our stores. We encourage you to order online if you can, and if you do decide to come into our stores masks are 100% required to enter the store, no exceptions will be made.

                                          Self Edge Online & In-store Sale:
                                          Starts 9am (PDT) Friday, October 2nd
                                          Ends 9am (PDT) Tuesday, October 6th

                                          _Sale in-store and online will be 15% off (excludes hems/repairs/magazines). Customers which are not local can use a coupon code for 15% off everything in our online store starting at 9AM (PDT) Friday October 2nd, the coupon code will be good until 9am (PDT) Tuesday, October 6th.

                                          Sale terms cannot be retroactive for past purchases._

                                          Coupon Code for 15% off in our online store: SummerTwenty

                                          Shop Self Edge Online: http://www.selfedge.com/index.php?route=product/the_shop

                                          last edited by 1 Reply Last reply Reply Quote 0
                                          • kiyaK
                                            kiya
                                            Raw and Unwashed
                                            Joined:

                                            https://www.instagram.com/p/CFpVaV2nodV/

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