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    Iron Heart Fall/Winter 2025 Collection Preview - Now Live

    Self Edge SF, NY, LA, PDX, MX, & ATX

    Iron Heart Retailers
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    • kiyaK
      kiya
      Raw and Unwashed
      Joined:

      The Self Edge Online Warehouse Sale

      Every now and then we do a warehouse clearing session across all of our stores.  We have past season items from nearly every brand we carry.. everything from jeans, shirts, jackets, and more.

      All items are marked down 30% to 70% off.  Everything being sold is in new/unworn condition and prices will be reduced every week or two until everything is gone.  All sales are final and discounts are not available for past sales.

      Our Warehouse Sale can be accessed by clicking here: https://www.selfedge.com/index.php?route=product/special

      last edited by 1 Reply Last reply Reply Quote 0
      • kiyaK
        kiya
        Raw and Unwashed
        Joined:

        New Eyewear from Masahiro Maruyama & Globe Specs

        This week we have three eyewear releases from Masahiro Maruyama and Globe Specs.  All three are made of Japanese titanium and come with tinted Carl Zeiss lenses, with each frame's lens colors matching the frame to the designer's specifications.

        All three of these frames are quite unique and the attention to detail in both design and material finish is top notch.

        These are available now at all 5 of our stores and online.

        Shop Masahiro Maruyama Online: https://www.selfedge.com/masahiro-maruyama

        Shop Globe Specs Online: https://www.selfedge.com/globe-specs













        last edited by 1 Reply Last reply Reply Quote 0
        • S
          superfuzz
          Joined:

          Hey @kiya if I order a pair of jeans from the warehouse sale can I still take them int SENY and get them hemmed for free?

          last edited by 1 Reply Last reply Reply Quote 0
          • kiyaK
            kiya
            Raw and Unwashed
            Joined:

            @superfuzz:

            Hey @kiya if I order a pair of jeans from the warehouse sale can I still take them int SENY and get them hemmed for free?

            Hemming is free for all jeans bought in-store, $15 for all jeans bought in our online store.

            last edited by 1 Reply Last reply Reply Quote 0
            • kiyaK
              kiya
              Raw and Unwashed
              Joined:

              Introducing Rick Owens - The Made in Japan Denim Collection

              We're proud to introduce Rick Owens into our stable of lines at Self Edge.  We've been working with the Rick Owens team over the past two years as they've developed their first ever made in Japan line of denim based garments.  This collection marks the first time Rick Owens has produced a part of his collection outside of his own factories in Italy.

              This collection includes a slim cut jean and a denim jacket, both with slight detail changes giving them a little twist from your average 5-pocket jean (this one has 6..) and your average Type I/II/III denim jacket.

              The jeans and jacket are made of a 13.75oz raw Japanese selvedge which has a pure-indigo rope dyed warp and a natural weft.  There is also a black warp and natural weft jean which has been treated with a black wax for a very unique feel and sheen.

              Along with these jeans and jackets we have the Rick Owens "Gimp" hoodie.  All of these items are available now at all Self Edge stores and online.

              Shop Rick Owens Online: https://www.selfedge.com/rick-owens





















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              • kiyaK
                kiya
                Raw and Unwashed
                Joined:

                Good Art HLYWD - Now Available Online

                We're happy to announce that our entire collection of Good Art jewelry, accessories, hats, and more are now available to purchase online.  We have the largest selection of Good Art in the world and are always adding new items to our stock on a monthly basis.  You also now have the ability to get any custom pieces made out of white or yellow gold, with stones of any kind, or in custom sizes.

                We have a dedicated Good Art specialist on staff to answer any of your Good Art related questions or to place any special orders.  You can contact us at goodart@selfedge.com anytime!

                Shop Good Art Online: https://www.selfedge.com/good-art

                last edited by 1 Reply Last reply Reply Quote 0
                • AnesthetistA
                  Anesthetist
                  見習いボス
                  Joined:

                  Great news [emoji123]

                  Sent from my iPhone using Tapatalk

                  IG: bluehandsslim

                  last edited by 1 Reply Last reply Reply Quote 0
                  • kiyaK
                    kiya
                    Raw and Unwashed
                    Joined:

                    3sixteen Crosscut Japanese Flannel Shirts & Chino Restock

                    3sixteen's new Crosscut flannel shirts are here!  These are available now in a very soft Japanese made brushed flannel and are available in red and blue.  3sixteen's flannels are also now rinsed so there's minimal shrinkage after a wash, and we feel the fabric really comes alive after it's been given that initial rinse.

                    We've also received a full restock of 3sixteen's awesome chinos, available in black, khaki, and olive.

                    You can find these now at all of our stores and online.

                    Shop 3sixteen Online







                    last edited by 1 Reply Last reply Reply Quote 0
                    • kiyaK
                      kiya
                      Raw and Unwashed
                      Joined:

                      Iron Heart Ultra-Heavy Flannels & Denim Shirts

                      Iron Heart's first fall/winter delivery has landed at all of our stores complete with a new black herringbone ultra-heavy flannel, a 12oz Superblack denim shirt, and 18oz denim CPO shirts in both indigo and overdyed versions.

                      All four of these shirts and a full restock of 634s, 9634, 461, and 888 jeans are available now at all stores and online.

                      Shop Iron Heart Online: https://www.selfedge.com/iron-heart







                      last edited by 1 Reply Last reply Reply Quote 0
                      • kiyaK
                        kiya
                        Raw and Unwashed
                        Joined:

                        Self Edge New York 10th Anniversary Party + Self Edge Graphic Series T-Shirt #9

                        This Saturday night we'll be hosting a 10th Anniversary Party for our New York store.  SENY was our second store and was opened in the summer of 2009.  We really didn't know what to expect at the time, we opened a store on the other side of the country from our original San Francisco store two years after the original had opened.  Over the past ten years we've really become a part of the Lower East Side neighborhood of Manhattan.  We've met so many wonderful clients, many of which became our friends over the years.  We're extremely thankful of the support over these past ten years, it means a lot to us to make it in a city like New York.

                        We have a limited edition t-shirt being released this Saturday along with free SENY stickers and beers.  The t-shirt will also be available in small numbers online for those unable to make it to NY for the party.  We hope to see a lot of you there to celebrate ten years and to look towards to another ten.

                        Shop Self Edge T-Shirts Online: https://www.selfedge.com/self-edge






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                        • Paul9221P
                          Paul9221
                          啓蒙家
                          Joined:

                          That's super dope shirt!  Congrats on the anniversary, Kiya!

                          Blanket-line all the things!!!

                          last edited by 1 Reply Last reply Reply Quote 0
                          • kiyaK
                            kiya
                            Raw and Unwashed
                            Joined:

                            Pure Blue Japan Overdyed Warp Jeans & Lightweight Black Jeans

                            This week we have two new jeans from Pure Blue Japan.  One is made of a very special overdyed warp denim and the other is made of a lightweight black denim.

                            The XX-18oz-019 jean is made of an 18oz denim with an indigo weft and a warp made of a yarn which is pure indigo dyed then overdyed black before being woven into denim. You’re going to get a “three way” fading process with these as the warp and weft age in a different manner over time.  Really wild, and very PBJ.

                            We also have a new 12oz lightweight denim with just the right about of slub character.  This is a black warp and black weft denim that'll still look great with some wear due to the weave variation in the fabric.

                            These are both available in PBJ’s straight tapered fit at all stores and online now.

                            Shop Pure Blue Japan Online: https://www.selfedge.com/pure-blue-japan









                            last edited by 1 Reply Last reply Reply Quote 0
                            • kiyaK
                              kiya
                              Raw and Unwashed
                              Joined:

                              Buzz Rickson Chambray Shirts, William Gibson L-2B Jackets, Whitesville T-Shirts, & Sugar Cane Jeans!

                              We've just received a large order from Toyo containing a serious number of shirts, jackets, jeans, and t-shirts.

                              We have chambray shirts from Buzz Rickson, L-2B flight jackets from the William Gibson x Buzz Rickson collection, blank t-shirt 2-packs from Whitesville, and indigo and black jeans from Sugar Cane.

                              All these items are available at all of our stores and online.

                              Shop Buzz Rickson Online: https://www.selfedge.com/buzz-rickson

                              Shop Sugar Cane Online: https://www.selfedge.com/sugar-cane

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                              • manufc10M
                                manufc10
                                Iron Heart Deity
                                Joined:

                                @kiya are there any plans for a restock of the Iron Heart 301S 21oz Indigo in the near future?

                                last edited by 1 Reply Last reply Reply Quote 0
                                • setandsettingS
                                  setandsetting
                                  Raw and Unwashed
                                  Joined:

                                  @kiya any chance the NYC shop has the Buzz Rickson chambray in XL and XXL? I'd like to try them on.

                                  last edited by 1 Reply Last reply Reply Quote 0
                                  • kiyaK
                                    kiya
                                    Raw and Unwashed
                                    Joined:

                                    @manufc10:

                                    @kiya are there any plans for a restock of the Iron Heart 301S 21oz Indigo in the near future?

                                    The 301 fit has been replaced by the 777 fit at all Self Edge stores, and we just got a new run of the 777 in 21oz denim recently: https://www.selfedge.com/index.php?route=product/product&product_id=2454&search=777s&description=1

                                    @setandsetting:

                                    @kiya any chance the NYC shop has the Buzz Rickson chambray in XL and XXL? I'd like to try them on.

                                    Yes, all stores just received a new run of that shirt and as of today SENY has 1 large and 2 XXL left.

                                    last edited by 1 Reply Last reply Reply Quote 0
                                    • manufc10M
                                      manufc10
                                      Iron Heart Deity
                                      Joined:

                                      Thank you @kiya

                                      last edited by 1 Reply Last reply Reply Quote 0
                                      • kiyaK
                                        kiya
                                        Raw and Unwashed
                                        Joined:

                                        Sugar Cane Limited Edition Okinawa x Hawaii Type II Jackets & Made in USA 1947 Jeans

                                        We’ve got a fun delivery from Sugar Cane this week.  We have a unique Type II denim jacket and a Made in USA deadstock denim 1947 jean.

                                        The jacket is a limited edition version of Sugar Cane's Type II denim jacket mixing their famed Hawaii and Okinawa sugar cane fiber denim styles into one jacket. This is a wild jacket, and will look pretty amazing once the denim starts to fade and wear in. These are available in sizes 38 to 42, they don’t run small like some of their past jackets, and the unsanforized denim has been rinsed so there’s very little shrinkage once washed.

                                        The Made in USA Sugar Cane 1947 is the closest you'll get to buying an affordable pair of unworn 501 jeans which are made in USA using the same Union Special and Singer machines used almost 100 years ago to cut and sew jeans in the US.

                                        A classic cut modeled after what the original 501 was like in 1947. An amazing and timeless style; this cut stays true to the original from the rivets to the Made in USA deadstock denim.

                                        Both the jacket and jeans are available at all stores and online in limited numbers.

                                        Shop Sugar Cane Online: https://www.selfedge.com/sugar-cane













                                        last edited by 1 Reply Last reply Reply Quote 0
                                        • kiyaK
                                          kiya
                                          Raw and Unwashed
                                          Joined:

                                          Merino Wool Loopwheeled T-Shirts & Super Heavy Weight T-Shirts by Merz B. Schwanen

                                          We have two very impressive releases from Merz this week.

                                          First up have the world's first loopwheeled museling-free merino wool t-shirt.  These are the ultimate blank t-shirt.  They're cool and breathable when it's hot out and they're warm and cozy when it's cold out.  Quite amazing how something so natural is one of the ultimate "tech" fabrics.  These feel unreal and are available in black or natural.

                                          We also have a set of new pocket t-shirts made of a newly developed heavy weight loopwheeled fabric.  This is the first time Merz has gone up to this weight class for their t-shirts and it's very impressive.  The fabric has an amazing hand feel and light loopwheel grain.  These are available with pockets in black or white.

                                          All four of these t-shirts are available now online and in-stores.

                                          Shop Merz B. Schwanen Online: https://www.selfedge.com/merz-b-schwanen







                                          last edited by 1 Reply Last reply Reply Quote 0
                                          • kiyaK
                                            kiya
                                            Raw and Unwashed
                                            Joined:

                                            3sixteen Navy Twill CPO Shirts & Classic Tapered Jeans

                                            This week from 3sixteen we have their new CPO shirt and a fresh run of their Classic Tapered jeans.

                                            The CPO shirt is made of a heavyweight Japanese cotton twill with a brushed interior and is great worn as a flannel type shirt or as an overshirt.

                                            Both the CPO shirt and their CT (Classic Tapered) jeans in indigo, Double Black, and Shadow Selvedge are available at all stores and online.

                                            Shop 3sixteen Online: https://www.selfedge.com/3sixteen








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