Japan November 2017 - Alex and Giles
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first mover advantage?
Is this referring to my post?
Not sure what you mean.
Yep, the first shows get the buyer's wallets when most full..
The first meeting doesn’t have much effect on the buyers spend.
Orders aren’t commonly placed at the time, more an expression of interest.
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I disagree, showing stuff get's product into buyers minds. There have been numerous occasions of retailers saying to me, "if only I had seen that earlier, I would not have committed to X from other brand Y"
We are taking as much of our FW18 collection to Selvedge Run in January, specifically to show retailers there as early as possible…
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I guess in my experience with retailers, denim and 'fashion', they sit down with the line sheets from all their brands (whether they've viewed product in person or not) and hash out what they want/ what they've got the budget for.
Don't get me wrong, I definitely see value in attending these meetings, I just don't know how crucial being first is…
If you're a retailer and you have ten meetings over 4-5 days the impact of those first few may not be as strong by the tenth. Being around that middle area is probably the sweet spot for both brand and retailer.
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I miss the old days when everyone in the business was in town at the same time….
Couldn't agree more!
I'm bummed I won't be seeing you and Fancy Pants this trip!
I couldn't get across to the UK whilst in Paris last month BUT I am back in January and won't let the opportunity slip by again!
PS. Don't tell Tom-san I am in Tokyo next week. I want to surprise her
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Beautiful pics G, Tommy will be over the moon that his former jeans are on display in Hachioji.
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Great pictures Alex.
Are they folded UHF Camo (behind the red UHF) in the crazy check pics or the N1?
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