Rivet and Hide
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Hiut Denim Co Hacks Rivet & Hide's Window Space
Knit is a local creative technology agency. They are one group of people who truly live up to this widely used title. They have utilised the window space at our Windmill Street store to create an installation, which allows potential customers to hear the story of Hiut Denim and the product details as they interact with different parts of the product by touching the relevant icons on the outside of the window.
This is the first time that conductive ink has used through glass and as part of an in-store retail installation. As people walk past the store a sensor detects their proximity and a random audio sample using transducer speakers on the window encourages them to find out about the story about Hiut Jeans. For example, “Our town is making jeans again. Touch the window to find out more.”
The icons represent different parts of the brand story and are painted onto the inside of the window using conductive ink, with wires on the inside of the window linking to the relevant parts of the product. Inside the pair of jeans includes various Arduino microcontroller units to control the audio samples and triggers.
The conductive ink is able to detect the change in the capacitance as the person touches the window icon, which in turn triggers the circuit to play the relevant audio sample. As well as audio, light bulbs are also triggered to switch on to create visual impact.
David McCourt made this video of the installation
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To coincide with the launch of the conductive ink window installation we have restocked all of Hiut Denim Jeans.
We have also introduced the new SlimR fit which is exactly what the name suggests. A slimmer version of the Slim cut with a narrow leg opening. The Japanese selvedge comes from Kuroki as before. The new denim has a slight green cast and a touch of slub.
This small group of denim workers deliver some very highly crafted jeans from this remote coastal town in Wales.-Rope-dyed 14.5 oz Kuroki mill selvedge denim
-Sanforized
-1 signature red owl rivet on back pocket
-Back pocket lined with ecro twill for greater strength
-Pocket edge seams bound for stronger & cleaner finish
-Button fly
-Copper rivets
http://rivetandhide.com/brands/hiut-denim-co/hiut-denim-slimr-fit-2014.html
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That window space is beyond super cool. Great work being open to new ideas and moving the conversation forwards. Would love to see more videos on it!
I'd love another video too. The Creative review have done a blog on it already
http://www.creativereview.co.uk/cr-blog/2014/september/hiut-hack-at-rivet-and-hide
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We are running the #rivetandhidearchive campaign on Instagram where you can post images of garments made by any of the brands we carry at the store. At the end of October we will choose the winning image. The poster will win a pair of jeans from our first collaboration with one of our Japanese brands. We will shortly announce details of this jean. Simply post the image with the hashtag #rivetandhidearchive, @rivetandhide and the relevant hashtag from the brand list below:
#ironheart #ironheartdenim #3sixteen #theflathead #realjapanblues #purebluejapan #misterfreedom #hiutdenim #steelfeather #indigofera #railcarfinegoods #uesclothing #bybeatle #dawsondenim #viberg #lastandloom #obbigoodlabel #bornandbredengland
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Quick Q for the R&H crew, was going to email but it may be a bit of a public service email also as I'm sure we are not alone in planning a pre-xmas London jaunt; are you going to be shut any weekends in December? Cheers.
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Quick Q for the R&H crew, was going to email but it may be a bit of a public service email also as I'm sure we are not alone in planning a pre-xmas London jaunt; are you going to be shut any weekends in December? Cheers.
We currently open Saturdays 1100-1800 and close Sundays but from 30th November until Christmas we will open on Sundays too. We'll announce the exact hours nearer the time across all social media platforms including the most important one of all: here.
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Great, thanks for the response Danny, looking forward to seeing the shop.
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Just got delivery of the IHSH-107 heavy flannels. Black and red versions. Now available in store and online soon.
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Iron Heart has perfect timing. The 2014 IHSH-107 12 oz. ultra heavy flannels arrive along with the autumn air. Bye bye summer.
Double brushed on the inside for extra warmth and comfort. Available in Black and red from Small to XXXL.
Junior is wearing a small. He is 173cm and 65 kg.
http://rivetandhide.com/brands/iron-heart/ihsh-107-heavy-western-flannel-2014-black.html
http://rivetandhide.com/brands/iron-heart/ihsh-107-heavy-western-flannel-2014-red.html
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Absolutely! Cannot wait to wear these
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double yeah…
