Gustin
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^ Could you elaborate on why you think this, Ben? I'm not reallly following.
I just think that it lacks passion. If you're a designer you should put out things out that you want to make, not something that the majority of your market base says they want. Sure it's a good idea to take into account what your customers think, but to me it shows an emotional detachment from the product if any one product of yours has an equal chance of being made. What about that thing that probably no one will get but you love so much that you need to see it realized? Where's the risk?
One time haraki stated that "my purpose is to make jeans." I love that. On the other hand, I think that gustin's statement would read more along the lines of "Our purpose is to produce the cheapest (monetarily) product that the lowest common denominator will preorder"
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There are smarter ways to do everything, this just isn't a way that I will personally choose to support… It looks like they're successful so more power to them
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^^^
love your perspective . . . thanks for sharing.
i'll maybe pm you my take on Gustin to not continue to sh!t up the thread
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^^^
love your perspective . . . thanks for sharing.
i'll maybe pm you my take on Gustin to not continue to sh!t up the thread
Would love your insights if you don't mind sharing :-*.
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^ Me too
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I can see GMB's perspective and this rings true for anyone who appreciates the passion behind IH denim and works.
That said I don't think any less of Gustin because of their take on production. They choose the fabrics, they design the goods and if it's economically viable -enough people commit before an item goes to production- then the schizzle happens. This model accelerated their growth and means of getting their passion and design out to as many as people as possible. I don't think it's fair to say they lack passion. Their products are from the same genre of hard wearing Americana that I love but that doesn't necessarily mean I love everything they do, like any brand. I say more power to them and any interviews or features I have read with their founders brims with an appreciation and passion for what they do.
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Looks like Gustin is finally releasing a heavyweight 26 ounce denim today.
Should be interesting.
Get your $5 off here.
https://www.weargustin.com/invite_from/6029 -
Yo, whatsup with your boner for gustin?
