Iron Heart in the Press or on other Sites
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here's a great read on halloffade.com!
Saintkeat and Beatle talking denim (and more): -
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Part 2 of the Denim Myths Series. Likely shot same day as part 1. That said Kiya's in a western shirt of some kind with IHSI-02 rocking. Interesting video by itself, likely should go somewhere else…
via http://denimhunters.com/a-z/japanese-denim-toyoda-looms?utm_source=rss&utm_medium=rss&utm_campaign=japanese-denim-toyoda-looms -
I'm shocked IHUK doesn't have any pics in the Instagram acct. Instagram is popping off. It's some of the easiest free advertising out there. You post a pic with hashtags (#) and then people can easily search your pics. I've been turned on to a bunch of new things, just from exploring. Facebook is a thing of the past. There is too much bullshit on there now. Also, you have to post a pic, no text bullshit. Go on there and search #ironheartdenim, #ironheart or #ironheartarmy. There has to be over 3000 IH pics.
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I'm shocked too. That is one of the reasons that we have taken on a new member of staff. Currently our priority has to be to service our current customer base (which is growing ridiculously fast), not generate new demand that we can't fulfil. One of Matt's top priorities will be get on top of Instagram…..
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That's an interesting information. I guess I'm not the only one that was shocked how fast new items (shirts!) were sold out lately. Which is great for you as salesman, but makes life hard for us customers.
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On one level, it's not really great for us either. We hate not being able to fulfil demand, but herein lies the predicament:
- We never know what will sell and how fast it will sell. We can make an informed guess and the forum is great for helping us refine what we order
- If we over order, so that everyone gets exactly what they want, we will be left with excess inventory, which means we have money tied up in stock and we may have to sell it on at a lower price
- That pushes our cost up, so we have to price stuff higher, which is not good for you
- Or we slightly under order and keep our costs down
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btw. you don´t happen to know how much of your sales are made by us forum guys and how much by none-forum people?
would somehow be interesting to know, cuz i think that there are a lot of people out there that buy IH like hot brownies or the likes…No idea. If people ordered under their forum name it would be possible. We genuinely have no idea who most of you are…..Other than a forum name with an associated email addy, which may or may not be the one used when placing an order.....
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Totally understable from an economic view. A great option would be to re-run some of the items with high demand (SH 20, 38, 72, 31…) so you knew what would probably sell plus save the costs for new developped fabrics and cuts. And with so many new devotees you probably would find a lot people who would be glad to get a chance to own some classics.
(BTW, I am sure there are some guys who own at least as much gear as the hardcore dudes here and don't use the forum at all)
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I'm shocked too. That is one of the reasons that we have taken on a new member of staff. Currently our priority has to be to service our current customer base (which is growing ridiculously fast), not generate new demand that we can't fulfil. One of Matt's top priorities will be get on top of Instagram…..
exciting news! I'm an instagram junky myself.
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@Max:
…a lot people who would be glad to get a chance to own some classics.
that´s true, but it somehow would also take away the "magic" that comes along with searching/owning/wearing those classics…
there´s nothing better, when it comes to searching for said classics like crazy (for weeks and weeks) and finally after finding one, it´s just a badass feeling to know that you´re one of a few lucky guys that have this shirt in their collection.re-running the classics would really take away said magic feeling and it somehow wouldn´t be a classic/that special anymore...at least not in my book!
just my 2cents though...
