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Iron Heart Fall/Winter 2025 Collection Preview - Now Live

Naked & Famous

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  • S
    Snowy
    Joined: 15 Jun 2012

    @Max:

    Chiming in as so often when the 32oz question pops up…I do own a sample of said denim (as notebook pouch, made by Benzak). I can't weigh it, but it definitely feels like 32 oz (having touched 24/27 oz Samurai and 25 oz IH denim I dare say that). And Benzak told me the mill claimed it to be 34 oz after washing. I trust him on that. But that's just a number...it seems unwearable and totally over the top, stiff as hell in any case. But the quality is great - just speaking for the denim of course.

    I was not specifically taking pot shots @ N&F here, rather a general statement of saying 1 weight and it being another. I recall, but can't find, a thread investigating a brand that was doing 29/30oz that when weight was far less.  The point of calling this statement out was to reply back to marketing vs gimmick. If it's labelled as xx but it's actually yy, in that case it's both marketing and a gimmick, even if it's misleading…..

    I admire N&F for pushing the boundaries, really. Stale industry one does not want. My Gateway Denims were a pair of Nudies that were sand-blasted to the sh!thouse. Marketing worked. Then I discovered Selvege and Raw, and the rest is history. I still own and love my Nudies, they're the softest jeans I own, and I've been wearing them for over 8 years.....

    last edited by 18 Feb 2013, 23:44 1 Reply Last reply Reply Quote 0
    • B
      beautiful_FrEaK
      Raw and Unwashed
      Joined: 15 Jun 2010

      But I guess you wouldn't question IH and their advertisement of weight?! 😉
      The brand you are talking about is called "Fearless", AFAIK. There is a thread here about the RNB-125 (or something like that)

      last edited by 19 Feb 2013, 05:46 1 Reply Last reply Reply Quote 0
      • M
        Max Power
        Raw and Unwashed
        Joined: 31 Oct 2010

        Yes, it was Fearless. Though I clearly remember one Lightning Mag where a Heavy weight denim was "officially" measured and was at 30 oz. Maybe Eight G. But, if somebody needs a number to show how tough he is, then I don't know what do say. I wouldn't care if any of my jeans would weigh less than stated, or more. What difference does is make, when the rest is perfect?

        Anyway, I took the time to do some shots - compared to 15,7 oz Momotaro denim and (last picture) 21/23oz Samurai denim. I really love the fabric, would love to have a tote bag or other stuff made out of it.





        @elclintor:

        > I don't care what people say.. The Max Power way is the right way…

        last edited by 19 Feb 2013, 06:04 1 Reply Last reply Reply Quote 0
        • S
          Snowy
          Joined: 15 Jun 2012

          @beautiful_FrEaK:

          But I guess you wouldn't question IH and their advertisement of weight?! 😉
          The brand you are talking about is called "Fearless", AFAIK. There is a thread here about the RNB-125 (or something like that)

          I'm sure those it's important to have looked into such things, yes. I have recalled reading weighings on here of IH denim also. I don't purchase denim based on weight, regardless of brand (FYI I'm rotating SDA, Sugar Cane, and Iron Heart equally).

          My point really was around product vs marketing vs gimmick and their intersection. Exploded;

          1. Good Marketing
          2. Good Construction/Product
          3. Gimmick or not, the first 2 trump this.
          4. Develops interest for the industry
          5. All win, All are happy

          @Max I love the second last picture; seriously thick!!!!

          With Kindness and Respect.

          last edited by 19 Feb 2013, 06:44 1 Reply Last reply Reply Quote 0
          • B
            beautiful_FrEaK
            Raw and Unwashed
            Joined: 15 Jun 2010

            @Max:

            But, if somebody needs a number to show how tough he is, then I don't know what do say. I wouldn't care if any of my jeans would weigh less than stated, or more. What difference does is make, when the rest is perfect?

            that summarizes it perfectly for me 🙂

            last edited by 19 Feb 2013, 06:47 1 Reply Last reply Reply Quote 0
            • M
              Megatron1505
              見習いボス
              Joined: 10 Jul 2011

              Not really, some guys like knives not to feel tough just because they like knives, same here. I like heavy denim, and I like to know how heavy the denim is, simply because I do and not because it makes my metaphoric penis and larger, I just like to know.

              Made in England, clothed in Japan, fed in America and drunk in Belgium !

              last edited by 19 Feb 2013, 09:41 1 Reply Last reply Reply Quote 0
              • S
                Seul
                Joined: 24 Nov 2009

                In short: my jeans can beat up your jeans.

                last edited by 19 Feb 2013, 11:25 1 Reply Last reply Reply Quote 0
                • D
                  derivative666
                  Joined: 30 Jan 2011

                  @Megatron1505:

                  1. It's not my thing, but they're not my jeans. I prefer my jeans to smell like stale beer and farts.

                  Love this guy

                  "honorable mention to the bearded giant aka derivative666 for being a stand up dude & not changing with the seasons since i've been around these parts" Monday

                  last edited by 19 Feb 2013, 12:18 1 Reply Last reply Reply Quote 0
                  • G
                    Giles
                    IHUK Crew
                    Joined: 22 Sept 2009

                    @beautiful_FrEaK:

                    But I guess you wouldn't question IH and their advertisement of weight?! 😉

                    I would.  We always underestimate…..

                    "OK face up to it - you're useless but generally pretty honest and straightforward . . . it's a rare combination of qualities that I have come to admire in you" - Geo 2011

                    last edited by 19 Feb 2013, 16:52 1 Reply Last reply Reply Quote 0
                    • B
                      beautiful_FrEaK
                      Raw and Unwashed
                      Joined: 15 Jun 2010

                      My point was, the minute another brand claims to be heavier than Ironheart, nearly everyone doubts it. As it would be some kind of lese majesty to use a heavier denim than Ironheart. The 32oz N&F is heavier…but does that make it a better denim? No. There are so many more factors that defines a nice/great denim, not just the mere weight of it.

                      That's all 🙂

                      last edited by 23 Feb 2013, 09:15 1 Reply Last reply Reply Quote 0
                      • S
                        Seul
                        Joined: 24 Nov 2009

                        I don't think it has anything to do with them being heavier than IH… At least not for me... You seem to think of us as braindead IH fanboys of some kind...

                        There are a lot of reasons why I hate this particular brand, but out of respect for the people on here who wear them, I'll keep it to myself...

                        last edited by 23 Feb 2013, 09:58 1 Reply Last reply Reply Quote 0
                        • S
                          seanocono
                          Joined: 17 Oct 2012

                          @Seul:

                          There are a lot of reasons why I hate this particular brand, but out of respect for the people on here who wear them, I'll keep it to myself…

                          Well now I'm just curious…

                          last edited by 23 Feb 2013, 10:06 1 Reply Last reply Reply Quote 0
                          • B
                            beautiful_FrEaK
                            Raw and Unwashed
                            Joined: 15 Jun 2010

                            I'm not a N&F fan either…

                            But the weight discussion also comes up with other brands (e.g. Fearless and Eight-G)

                            last edited by 23 Feb 2013, 12:07 1 Reply Last reply Reply Quote 0
                            • S
                              Seul
                              Joined: 24 Nov 2009

                              Yeah cause the weight was proven exaggerated…

                              last edited by 23 Feb 2013, 12:21 1 Reply Last reply Reply Quote 0
                              • M
                                Megatron1505
                                見習いボス
                                Joined: 10 Jul 2011

                                I find it odd that clothing brands have fans, surely they're clothes, it's just a preference to your taste and needs  😞

                                Made in England, clothed in Japan, fed in America and drunk in Belgium !

                                last edited by 23 Feb 2013, 12:21 1 Reply Last reply Reply Quote 0
                                • S
                                  Seul
                                  Joined: 24 Nov 2009

                                  I'm a fan of Megatron1505.

                                  last edited by 23 Feb 2013, 12:22 1 Reply Last reply Reply Quote 0
                                  • M
                                    Megatron1505
                                    見習いボス
                                    Joined: 10 Jul 2011

                                    :o

                                    Made in England, clothed in Japan, fed in America and drunk in Belgium !

                                    last edited by 23 Feb 2013, 12:26 1 Reply Last reply Reply Quote 0
                                    • georgeelG
                                      georgeel
                                      Joined: 27 Feb 2011

                                      Well, the infamous Naked & Famous 32 oz …

                                      They are really heavy like they must. Denim is heavier then 25oz IH, but not so thick, dense and solid.

                                      A curiosity:
                                      they are not chain-stitched, not the waistband, not the hem
                                      It's simply IMPOSSIBLE.

                                      And here's plain me with those monsters:

                                      IH-888S-142OD

                                      last edited by 4 Aug 2013, 18:09 1 Reply Last reply Reply Quote 0
                                      • summ3rhaysS
                                        summ3rhays
                                        Joined: 28 Nov 2012

                                        Cool pics man. Those are crazy heavy!

                                        IG: summ3rhays & Indigobleed

                                        last edited by 5 Aug 2013, 02:30 1 Reply Last reply Reply Quote 0
                                        • JCar2666J
                                          JCar2666
                                          Joined: 8 Apr 2012

                                          Not a fan of their stuff but I can appreciate the video

                                          last edited by 7 Sept 2013, 02:30 1 Reply Last reply Reply Quote 0
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