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    Iron Heart Fall/Winter 2025 Collection Preview - Now Live

    Naked & Famous

    Other Brands and Shops
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    • ChrisC
      Chris
      Raw and Unwashed
      Joined:

      I'm not sure I'd say N&F is only selling gimmick jeans.  They have several popular models that are normal denim.  The really off-beat stuff is limited production, special edition runs.  I'd compare N&F more to Samurai or Studio D'Artisan in their approach, if not overall quality or reputation.  There's nothing wrong with thinking outside the box and taking some risks.

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      • natehateN
        natehate
        啓蒙家
        Joined:

        heat activated color changing jeans is just a awful idea
        and its not all new ideas
        chip and pepper did glow in the dark jeans years ago and the same with the different color cores
        i agree with chris thou, theyre not all gimmick

        don't you know there ain't no devil? only god when he's drunk!

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        • summ3rhaysS
          summ3rhays
          Joined:

          Happen to be wearing my gimmick N&F Red core today. Really washed them for the first time last week. The red
          Core was just quirky enough, but really quite subtle. Worn them since July about4-5 days/wk. Plan on wearing them into the ground while anxiously waiting for my MBB to be made. Sorry in advance for the crappy iPhone photos.

          IG: summ3rhays & Indigobleed

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          • ChrisC
            Chris
            Raw and Unwashed
            Joined:

            I kinda like the red core.  I'll be interested to see how the new rainbow core fades over the next couple of years.

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            • summ3rhaysS
              summ3rhays
              Joined:

              Agreed Chris.  I'm interested as well,  the rainbow core is kind of tough to visualize.  The red was a little easier to wrap my brain around.

              IG: summ3rhays & Indigobleed

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              • tigerpacT
                tigerpac
                Joined:

                Maybe he'll stumble upon some gimmick everybody likes… or not, but some creativity is always nice

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                • M
                  MikeC
                  Banned
                  Joined:

                  His normal line is Paulrose Products. Their shit looks decent. Mostly 17oz raw Japanese denim.

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                  • SeulS
                    Seul
                    Joined:

                    @Chris:

                    I'll be interested to see how the new rainbow core fades over the next couple of years.

                    I was hoping you were kidding… I like the red, but rainbow ?..

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                    • netleyhunterN
                      netleyhunter
                      Joined:

                      I like that he's willing to take chances and try new things.  I'm not interested in most of what N&F puts out, but I respect the creativity.  I think the danger of toning it down is that the brand loses its distinctiveness and gets lost among all the other jeans makers in the same price range.

                      Exactly, there are many "unknown" brands out there that are doing the exact same thing that many other brands are doing. The real crazy jeans like the colour change, glow in the dark or whatever may not appeal to true denim nerds, but it may appeal to a new, different type of client that wouldn't have bought raw denim simply for fades. (That's called marketing people). When Brandon does these wild and crazy denim projects, they uptake from denim media is all over it, it gets people talking about that brand. When a "generic raw denim brand" comes out with a new cut, or jean that is simliar to every other pair out there how often do you see media grab a hold of it?


                      (The Chris guy from Ducks Unlimited Brandon is talking about is me)

                      People watching that, see it are amazed a pair of jeans can stand on their own, that there is rasberry scented jeans and get on the old internet and check out the site. Marketing people! For every person here that looks at them and says what a stupid corney idea that is, there is another person who gets a laugh out of it and goes and picks up a pair.

                      Live long, hunt hard.

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                      • joesaintjohnJ
                        joesaintjohn
                        啓蒙家
                        Joined:

                        I don't know who this NetlyHunter is, but I like the shit out of him. If you ever wanna come shoot ducks at the bottom of the central flyway, I'd be more than happy to take you to a couple of our honey holes. It might be a fun challenge since they been shot at at bunch and are pretty wise to the way of the hunter…

                        ...only caveat is you gotta be rocking some IH.

                        Fat dudes need good clothes too.

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                        • SeulS
                          Seul
                          Joined:

                          Fuck marketing. Fuck gimmick jeans.

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                          • ?
                            Guest
                            Joined:

                            ^Thank you. (Though, it could be argued that heavy weight denim is a gimmick…)

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                            • bagley920B
                              bagley920
                              Joined:

                              There is heavy denim and then there's raspberry scented denim…

                              You do the math

                              If I am not I, who will be? -Henry David Thoreau

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                              • Megatron1505M
                                Megatron1505
                                見習いボス
                                Joined:

                                You lot are not their target customer, for entry level raw selvedge denim N&F are great. You people are simply too old to appreciate it (as am I).

                                Made in England, clothed in Japan, fed in America and drunk in Belgium !

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                                • Z
                                  zwer
                                  Raw and Unwashed
                                  Joined:

                                  Yep. Mega is right. Good gateway brand and for all their gimmicks they do some nicely priced basics. I have a pair of their LHTs as well as the second Momo and FH collabs. And a pair of customs I have yet to wear and really regret buying.

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                                  • seanoconoS
                                    seanocono
                                    Joined:

                                    I will admit I am slightly curious how their 32oz feels. Otherwise, I completely agree with Mega.

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                                    • ChrisC
                                      Chris
                                      Raw and Unwashed
                                      Joined:

                                      @zwer:

                                      And a pair of customs I have yet to wear and really regret buying.

                                      What are they and why do you regret them?

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                                      • netleyhunterN
                                        netleyhunter
                                        Joined:

                                        There is heavy denim and then there's raspberry scented denim…

                                        You do the math

                                        Alright,

                                        (Heavy denim - rasberry scented denim) + (coin pocket plus + wisker fades/weird guy fit) = What the heck are you talking about?  😶 😉

                                        I will admit I am slightly curious how their 32oz feels. Otherwise, I completely agree with Mega.

                                        I'm wearing the 32oz for the Heavy Weight comp, and we're allowed a 30 days of wear before the contest starts on April 1st. Been wearing them twice a week for the last 3 weeks. Stiff as heck and hard to move in them,but they will get pretty comfortable once I start wearing them full time.They aren't as bad as some might think. Then again, people have complained of lesser weight denim being too stiff, I never found this to be the case.

                                        I don't know who this NetlyHunter is, but I like the shit out of him. If you ever wanna come shoot ducks at the bottom of the central flyway, I'd be more than happy to take you to a couple of our honey holes. It might be a fun challenge since they been shot at at bunch and are pretty wise to the way of the hunter…

                                        ...only caveat is you gotta be rocking some IH.

                                        Hey, thanks man would love to head south and shoot some ducks with your crew and picking up a pair of IH would icing on the cake. We're pretty lucky up here, birds have very little pressure and there are a ton of places to hunt. Never hunted waterfowl outside of Canada before, but maybe one day.  🙂

                                        Live long, hunt hard.

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                                        • seanoconoS
                                          seanocono
                                          Joined:

                                          netleyhunter, thanks for your thoughts re: the 32oz. I look forward to your updates in the HWDC2. The denim diversity in this comp. is the most intriguing part.

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                                          • bagley920B
                                            bagley920
                                            Joined:

                                            Figure of speech. My point is that making heavier denim is not a gimmick, raspberry scent is

                                            If I am not I, who will be? -Henry David Thoreau

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