Iron Heart at Brund, Copenhagen - 10th October 2024

[Alex]

[Alex]

We want brund to sell as many as they can, so the numbers we have left depend on how many they sell over the weekend

[denim-dawg]

@PJ Eyesoaring delight with copper

[Tobi]

Some more daylight shots from the home office

[hajduk]

@Tobi What else?

[IH-GARY]

@Alex They thoroughly deserve to sell out with an awesome window display like that - Fantastic!

[Danimal506]

@Tobi Shirt and hat both look fantastic! And the GoodArt snap really works with this shirt.

[denim-dawg]

@Tobi Dopesic ️️️️️🧨🧨🧨

[derek111]

@Tobi Damn that Navy and Yellow looks so good together. This shirt is everything I look for, subtle, dark and timeless. Hell yah.

[CosmoSix5]

@Mindfulbiscuit I'm with you. I just saw it's on an Otto cap so it shouldn't be expensive either.
Super looking cap for sure. I'm beginning to doubt the shirt will make it. Initially it seemed IH had more allocated for sale now it's just brunds leftovers. Sometimes the internet sucks lol

[Mindfulbiscuit]

@Tobi I’m jealous

[Mindfulbiscuit]

@CosmoSix5 well ih uk need to do there collaboration hint hint

[Mindfulbiscuit]

@Tobi those whipcords look sick to

[Giles]

@CosmoSix5 said in Iron Heart at Brund, Copenhagen - 10th October 2024:

Initially it seemed IH had more allocated for sale now it's just brunds leftovers.

When we do a collaboration, we let the other party lead the charge. It's a little pointless if we restrict their ability to sell. In this case Brund underestimated how many they would sell, we could have either said "tough, you should have ordered more" or let them have some of the ones we were going to sell. So yeah, we have fewer than we thought we would get.....

[Mister_Brue]

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[doubletee]

@Mister_Brue they do not. Tried to nab a shirt and hat but no option for UK delivery.

[Mister_Brue]

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[TeflonDon]

I’m very happy with it. Sorry about the picture, I don’t do that many selfies.

[goosehd]

In the big scheme of things, there was a very brief time post BREXIT when our European brothers and sisters could not buy from IHUK directly and they missed out on some great items. IHUK did everything in their power to make things work for them, but often could not meet that demand because of issues caused by BREXIT.

In some ways missing out on one shirt doesn’t bother me and is just one way that IHUK has been able to turn lemons into lemonade. If they hadn’t relentlessly tried to find solutions to those problems, IHUK wouldn’t be where it is today. It’s great to see growth of the IH brand in Europe and exclusives in the market that was briefly closed to them.

It’s one shirt and there will be others…

[Mister_Brue]

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