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    Iron Heart Fall/Winter 2025 Collection Preview - Now Live

    What do you want to see from Iron Heart Racing?

    Future and Planned Products
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    • Megatron1505M
      Megatron1505
      見習いボス
      Joined:

      I think they’re using Harley Davidson as a “catch all” term, rather than a specifically narrowed demographic. I’m sure the appeal will stretch to the retro, chopper, low rider and possibly even classic cafe racer and touring bike enthusiasts.

      Unless it was only marketed in HD dealerships and publications, or had some HD branding, I fail to see how it would not.

      Made in England, clothed in Japan, fed in America and drunk in Belgium !

      last edited by 1 Reply Last reply Reply Quote 0
      • Megatron1505M
        Megatron1505
        見習いボス
        Joined:

        The OD zippered type 3 makes me reconsider my dislike of that jacket style, so good.

        Made in England, clothed in Japan, fed in America and drunk in Belgium !

        last edited by 1 Reply Last reply Reply Quote 0
        • BroarkB
          Broark
          Joined:

          Honestly I'm not sure this offshoot brand is for me, since I don't ride and I tend to like more repro/retro looks in general.
          But I hope it does well for you guys, and I'm sure there will be an item here or that that'll catch my eye.

          last edited by 1 Reply Last reply Reply Quote 0
          • neph93N
            neph93
            見習いボス
            Joined:

            @Megatron1505  It is rather good. Seeing the type III vest represents the first time I haven’t felt bad about owning the “Sonny” vest since I knew it existed. It now seems like it was meant to be…

            «Stevie Heighway on the wing!
            We had dreams, and songs to sing…»

            • Dame Vera Lynn
            last edited by 1 Reply Last reply Reply Quote 0
            • S
              Steffen
              Joined:

              @Megatron1505:

              I think they’re using Harley Davidson as a “catch all” term, rather than a specifically narrowed demographic. I’m sure the appeal will stretch to the retro, chopper, low rider and possibly even classic cafe racer and touring bike enthusiasts.

              Unless it was only marketed in HD dealerships and publications, or had some HD branding, I fail to see how it would not.

              Thank you, that is what I tried to say before the little Excourse, the Riders I know dress all the same more or less, without connection to their preferd Bike Brand. Younger HD Rider means to me that the All Leather Bodysuit Hayabusa guy isn´t the aimed pear Group.

              last edited by 1 Reply Last reply Reply Quote 0
              • neph93N
                neph93
                見習いボス
                Joined:

                ^ right. Which is what leads me to think that IHR and IHI are aiming for the same sort of customer base in the US that IH already serves in Japan.

                «Stevie Heighway on the wing!
                We had dreams, and songs to sing…»

                • Dame Vera Lynn
                last edited by 1 Reply Last reply Reply Quote 0
                • GraemeG
                  Graeme
                  啓蒙家
                  Joined:

                  @neph93:

                  Which is what leads me to think that IHR and IHI are aiming for the same sort of customer base in the US that IH already serves in Japan.

                  My point was more that the marketing should aim to be more inclusive, than just saying, "It's clothing for Harley riders." Motorcyclists can be quite tribal.

                  So does anyone want to take bets on how long it'll take @neph93 to buy the vest? 😃

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                  • neph93N
                    neph93
                    見習いボス
                    Joined:

                    Let’s wait and see if it’s full of Kevlar and costs 800USD first. In that case it might take a week or two… [emoji51]

                    «Stevie Heighway on the wing!
                    We had dreams, and songs to sing…»

                    • Dame Vera Lynn
                    last edited by 1 Reply Last reply Reply Quote 0
                    • Megatron1505M
                      Megatron1505
                      見習いボス
                      Joined:

                      I’m not sure the marketing does say that it’s for younger Harley riders, unless I missed something. Maybe it was mentioned here but I don’t think it’s part of the marketing.

                      Made in England, clothed in Japan, fed in America and drunk in Belgium !

                      last edited by 1 Reply Last reply Reply Quote 0
                      • GilesG
                        Giles
                        IHUK Crew
                        Joined:

                        The young HD rider thing is an Haraki-ism.  `He basically means younger riders…...

                        "OK face up to it - you're useless but generally pretty honest and straightforward . . . it's a rare combination of qualities that I have come to admire in you" - Geo 2011

                        last edited by 1 Reply Last reply Reply Quote 0
                        • Matty123M
                          Matty123
                          Raw and Unwashed
                          Joined:

                          @neph93:

                          Let’s wait and see if it’s full of Kevlar and costs 800USD first. In that case it might take a week or two… [emoji51]

                          Don't threaten Reuben with a good time.

                          Maybe so. Maybe not

                          last edited by 1 Reply Last reply Reply Quote 0
                          • H
                            Hematoma
                            Raw and Unwashed
                            Joined:

                            This might be sort of off topic for this thread, but if sales in Japan are dropping, has H considered making some "non-biker" wear?  It wouldn't have to abandon the IH aesthetic, standards, etc., but some of the complaints you see about current productions have to do with features that are geared towards bikers, so maybe tweaking things for more of a mainstream appeal (e.g., shorter arms on certain pieces) would help.

                            Any idea of brands like the Flat Head, PBJ, etc popularity in Japan is dropping too?

                            last edited by 1 Reply Last reply Reply Quote 0
                            • GilesG
                              Giles
                              IHUK Crew
                              Joined:

                              All Japanese brands in our space are having a hard time at the moment.  We are better protected than most because of the size of our International sales.  I predict we will see some well-loved names disappearing in the next couple of years…..

                              "OK face up to it - you're useless but generally pretty honest and straightforward . . . it's a rare combination of qualities that I have come to admire in you" - Geo 2011

                              last edited by 1 Reply Last reply Reply Quote 0
                              • Filthy2123ozjunkieF
                                Filthy2123ozjunkie
                                見習いボスー
                                Joined:

                                😞

                                last edited by 1 Reply Last reply Reply Quote 0
                                • ROmanR
                                  ROman
                                  Haraki san Prodigy
                                  Joined:

                                  I'm just finishing up a job in Myrtle Beach, SC., which is known for it's large biker crowd and scene. One day for lunch, by accident myself and 2 co-workers went to lunch, the place we wanted was closed, but across the street was a bar called Suck Bang Blow. We ate there, on that day it was a very mellow crowd, and friendly. The Barman was showing me pictures of they're events they get thousands of attendees. Maybe some Iron Heart people should attend and display what they got. www.suckbangblow.com

                                  last edited by 1 Reply Last reply Reply Quote 0
                                  • ROmanR
                                    ROman
                                    Haraki san Prodigy
                                    Joined:

                                    Above, I stated Myrtle Beach, I'm actually in Murrells Inlet, just south of Myrtle Beach. Also a beautiful area.

                                    last edited by 1 Reply Last reply Reply Quote 0
                                    • xtcclassicX
                                      xtcclassic
                                      啓蒙家
                                      Joined:

                                      @Giles:

                                      All Japanese brands in our space are having a hard time at the moment.  We are better protected than most because of the size of our International sales.  I predict we will see some well-loved names disappearing in the next couple of years…..

                                      I hate to hear that. Why is this happening?

                                      last edited by 1 Reply Last reply Reply Quote 0
                                      • O
                                        Omega Man
                                        Haraki san Student
                                        Joined:

                                        @xtcclassic:

                                        I hate to hear that. Why is this happening?

                                        I hope I am not stepping on a mine field here.
                                        Aging demographics, and the need to connect with a younger generation.  I also think the younger generation don't really want to wear what their dad (however young…) used to wear when they are growing up.  They are bombarded with a lot of choices, mass marketing, fast fashion with cheaper and disposable clothing. 
                                        How many chambray / plaid / UHF shirts do you really need?
                                        Pricing is probably another factor.  The market is small and IH is a niche product (IMHO), not a lot of people willing to spend $$$ on a shirt / a pair of jeans.  If they do, IH is probably not at top of the list unless you are a denim head.

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                                        • Matty123M
                                          Matty123
                                          Raw and Unwashed
                                          Joined:

                                          All Opinions are welcome I would think. I understand what you are saying and you sure were respectful and non confrontational.

                                          Maybe so. Maybe not

                                          last edited by 1 Reply Last reply Reply Quote 0
                                          • xtcclassicX
                                            xtcclassic
                                            啓蒙家
                                            Joined:

                                            All of that has been true for a very long time though, and Japanese brands have done well enough. I’m wondering what has changed recently to put some brands in danger of going out of business.

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