Iron Heart Pop Up Store in Cologne

[Cole]

This sounds interesting. Not that there will be any money left after the UHFs have landed, but still interesting and cool.

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[Giles]

Germany is very large.  I will tell you where and why as soon as I have finalised the details.  But not Berlin…

[Finkster]

Cologne! … the old Kentaurus Shop 

http://www.kentaurus.de/

[Guest]

Hamburg is nice…

[Giles]

In Cologne we have everything that makes it work.

A retailer who is excited about Iron Heart
A retailer who has an empty shop and staff to man the shop
A retailer who approached me with the idea
A shop just off the main shopping street
A town that is really nicely positioned

It's Cologne…..

[FurattoHeddo]

Only a 2 hour drive from my hometown Antwerp, tempting…

[Max Power]

What does "Pop-Up store" mean (sorry, not my first language) - just a new store or like a concept store exclusive to IH?

[FOXY]

Pop Up usually means what Giles outlined in his first post: open until December, not intended as a permanent, regular store.

[Giles]

Foxy is correct.  Will just be Iron Heart.  Boy have we shipped a shit load this week.  Thanks @Winchy and @Sam.  Maybe 400 garments with boots and other stuff to follow…..

[Winchy]

18 boxes in total! It's a really great selection from the current range too with plenty of extant classics along with some brand new goodies.

[Max Power]

@Winchy:

plenty of extant classics

That makes me want to go there. Thanks for the explanation!

[JCMx800]

@Max:

@Winchy:

plenty of extant classics

That makes me want to go there. Thanks for the explanation!

Lets do it!

[Max Power]

Maybe…will be away every weekend from now till end of novmeber, so it'll be hard to do.

[JCMx800]

@Max:

Maybe…will be away every weekend from now till end of novmeber, so it'll be hard to do.

Sucks.
Want me to ship the Schmidt shirt? Sounds like a handover is impossible in the near future.

[Finkster]

@FOXY:

… open until December, not intended as a permanent, regular store.

Great idea with the 'store' - but a running time of only circa 10 weeks?
Very short for all this effort (and for prospective customers outside of the Cologne area)  :-\

[Cole]

Well, it includes the X-Mas business and that's what counts, I guess.

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[dylantbmayes]

@Finkster:

… but a running time of only circa 10 weeks?

Pop-up stores are temporary, that's the whole point…

It's a low cost way to introduce product into a new market.

[Dion]

Will there be any advertising to let people know?

[Giles]

You already know…..

But yes, as soon as I have images of the new store we will social media it...

[501IH]

Ten weeks is actually pretty long for a pop-up. We've had such stores for merely a couple of days here in Berlin.
I'm a little sad this will be at the other end of the country, so I'll almost certainly will be unable to drop in. Trust I'll learn all about it here….