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    Iron Heart Fall/Winter 2025 Collection Preview - Now Live

    Self Edge SF, NY, LA, PDX, MX, & ATX

    Iron Heart Retailers
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    • kiyaK
      kiya
      Raw and Unwashed
      Joined:

      Our model Josh Harris in his natural habitat wearing an old Flat Head chambray: https://instagram.com/p/3xSHaqC_km/

      last edited by 1 Reply Last reply Reply Quote 0
      • kiyaK
        kiya
        Raw and Unwashed
        Joined:

        Introducing Lady White Co. T-Shirts

        We're proud to add Lady White Co.'s new brand of t-shirts to our line-up.  This new company from Southern California has set out to create great basics with a high level of attention to detail.

        The cotton used for the fabric is from a farm in Northern California.  The cotton is then milled/woven in Southern California and also cut and sewn in Southern California.  Everything from the labeling to the package is even fully produced and printed in California.  The t-shirts have a double-stitched collar and no outer branding.  These come in a 2-pack of either white/white or black/navy and are available now at all of our stores.

        Shop Lady White Co. Online






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        • D
          davito
          Joined:

          Oh yeah ladywhite Love my white ones with the stitched inside ladywhite tab, new run incl Black and Navy looking awesome. Classic Tee. They fit the same I assume kiya? @kiya

          Ladywhite Small

          Cheers,
          David

          last edited by 1 Reply Last reply Reply Quote 0
          • BroarkB
            Broark
            Joined:

            Yeah I was wondering why the changed the labeling and ditched the locker loop as well.

            last edited by 1 Reply Last reply Reply Quote 0
            • kiyaK
              kiya
              Raw and Unwashed
              Joined:

              They've modified the fit on all sizes of the tees and changed the branding to be the same across all colors of the tees now. 
              Here are some notes on the changes:
              Increased by approximately .4'' in chest and increased body length dependent on size. 
              Arm hole has been dropped dependent on size 
              Added a single needle chainstitch across shoulder for added structure and comfort. (Holds down the overlock stitch inside the shoulder)
              Added removable (tear-out) care label on bottom hem. 
              Screen-Printed Company name, fabric content

              last edited by 1 Reply Last reply Reply Quote 0
              • BluegrassB
                Bluegrass
                Joined:

                That's good to hear - I love the shirts but an extra inch or so in length would be welcomed by me.  These shirts are like "butter".

                last edited by 1 Reply Last reply Reply Quote 0
                • kiyaK
                  kiya
                  Raw and Unwashed
                  Joined:

                  Iron Heart Indigo Oxford, Socks, and Dry Bones Red-D Slim

                  Iron Heart has made the perfect indigo/indigo-dyed long sleeve oxford shirt, perfect for when you want to break in a shirt that's going to age well with wear during the warmer months.  This 100% cotton oxford is made of pure-indigo rope dyed cotton yarn woven in a traditional oxford weave that will fade with regular wear and washing.

                  We've also received Iron Heart's first pair of socks which they've designed in-house.  The fabric and fit went through many iterations until they came to this final product, perfect for wearing with boots.

                  Along with these new items we've received a new run of the Dry Bones Red-D slim cut jeans with a newly designed leather patch.  This jean has been a staple in our line-up for nine years and continues to be a great option for those looking for a longer inseam slim cut jean.

                  Shop Iron Heart Online

                  Shop Dry Bones Online







                  last edited by 1 Reply Last reply Reply Quote 0
                  • kiyaK
                    kiya
                    Raw and Unwashed
                    Joined:

                    The Flat Head Delraiser Horsehide Jacket, Summer Collection of Shirts, & Wild Child Wallets

                    We have been waiting for the Flat Head Delraiser horsehide jacket for over a year and can firmly say it was well worth the wait.  We started with Flat Head's double-riders jacket and removed the epaulets, waist belt, and collar buttons for a cleaner/minimal look.  No offense to the classic double-riders but we find it can be a little busy with so many zippers, buttons, and belt loops.  This jacket came out perfect for us.  We've named it after the hardest working comic in the business, Dean Delray, which performs over 500 shows a year all around the country and has only ridden his Harley from gig to gig.  Dedicated isn't a strong enough word to describe Dean.  The Delraiser jacket is available now in limited quantities at all of our stores.

                    We've also received four new summer shirts from Flat Head including one which has some seriously insane fabric made on a punch-card dobby loom.  Along with the shirts we've gotten a restock of the Wild Child wallet in both tan and black made of cowhide, shell cordovan (horse), and pigskin.  This wallet has a wider variety of meats than a churrascaria.

                    All of these items along with a restock of all of Flat Head's rings, wallet chains, belts, and jeans are available now at all Self Edge stores.

                    Shop Flat Head Online










                    last edited by 1 Reply Last reply Reply Quote 0
                    • kiyaK
                      kiya
                      Raw and Unwashed
                      Joined:







                      last edited by 1 Reply Last reply Reply Quote 0
                      • S
                        Snowy
                        Joined:

                        Short sleeve flannels? That's just the insane I expect from TFH these days. Those guys are crazy!

                        last edited by 1 Reply Last reply Reply Quote 0
                        • BluegrassB
                          Bluegrass
                          Joined:

                          I know - and oddly I'm kind of digging them…

                          last edited by 1 Reply Last reply Reply Quote 0
                          • FinksterF
                            Finkster
                            見習いボス
                            Joined:

                            +1

                            Why not … they look awesome

                            last edited by 1 Reply Last reply Reply Quote 0
                            • Jordonf9J
                              Jordonf9
                              Raw and Unwashed
                              Joined:

                              See, I aint insane, that 118 is too short on the sides, oh well. Beautiful fabric, but weird cut. Hoping for another 5 oz western or workshirt soon!

                              last edited by 1 Reply Last reply Reply Quote 0
                              • kiyaK
                                kiya
                                Raw and Unwashed
                                Joined:

                                Summer Heat from Star of Hollywood, Sun Surf, Sugar Cane, & Duke Kahanamoku

                                We've just received a large shipment of summer shirts from four brands which specialize in keeping you cool during the warmer months.  These styles range from linen blends to printed cotton oxfords and everything in between.

                                These are made in small numbers and most have never been available outside of Japan before.  Don't get caught being overdressed in the heat, let Toyo's brands help you.

                                Shop Summer Collections Online







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                                • kiyaK
                                  kiya
                                  Raw and Unwashed
                                  Joined:





                                  last edited by 1 Reply Last reply Reply Quote 0
                                  • summ3rhaysS
                                    summ3rhays
                                    Joined:

                                    Sun Surf goodness.  The white fire and the goldfish are outstanding!

                                    IG: summ3rhays & Indigobleed

                                    last edited by 1 Reply Last reply Reply Quote 0
                                    • FinksterF
                                      Finkster
                                      見習いボス
                                      Joined:

                                      The Sun Surf shirts are mind-blowing!

                                      last edited by 1 Reply Last reply Reply Quote 0
                                      • kiyaK
                                        kiya
                                        Raw and Unwashed
                                        Joined:

                                        Mister Freedom Le Marin T-Shirts & Drift Magazine - Tokyo

                                        We've been eagerly anticipating the arrival of these Mister Freedom t-shirts since we saw them at the Toyo expo in Tokyo in the fall.  These are made of a 100% cotton jersey knit fabric which was designed by Mister Freedom and woven in Japan.  This fabric was a labor of love for Mister Freedom, weaving this particular style of fabric isn't common and is quite pricey.  Price and difficulty of production isn't something that deters these guys easily, hence why we have beautiful t-shirts such as the Le Marin.

                                        Along with these tees we've received volume two of Drift Magazine, this one focusing on Tokyo.  Drift takes you through Tokyo's coffee culture, from canned coffee vending machines to third wave roasters, and everything in between.  This is the first English language publication doing such a comprehensive feature on Tokyo's coffee scene and is essential reading for coffee or Tokyo lovers.

                                        Shop Mister Freedom Online

                                        Shop Drift Magazine Online





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                                        • kiyaK
                                          kiya
                                          Raw and Unwashed
                                          Joined:

                                          The Imperial SE23BSP Slim Tapered Jean

                                          Imperial is one of the few brands we were carrying when we opened the doors to the first Self Edge in 2006.  After all these years we've seen them stay true to their signature styles, we've done a few collaborative projects with them, and a few years ago they even shifted production from Australia to Japan.

                                          With this new SE23BSP jean we've worked with Imperial to produce a loosely woven unsanforized 15.5oz Japanese selvedge denim made by small mill in Kojima.  The mill was instructed to pay extra attention to keeping the core of the rope-dyed weft yarns super white, so only the outer edge of the yarn is dyed with the indigo bath.  This super white-core yarn combined with the abrasive nature of this fabric will lead to some serious Boss Level fades.  This fabric is available now at all Self Edges stores in a new slim tapered fit.

                                          Shop Imperial Online





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                                          • Jordonf9J
                                            Jordonf9
                                            Raw and Unwashed
                                            Joined:

                                            I would love that denim…too bad not a straight taper cut...oh well.

                                            last edited by 1 Reply Last reply Reply Quote 0
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