Self Edge SF, NY, LA, PDX, MX, & ATX
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NEW DEVOA SPRING/SUMMER COLLECTION
The new summer collection from Devoa has landed at all six of our stores.
This collection sees Devoa pushing textile development into new areas including hand-powered loom textiles, super heavy loopwheeled fabrics, Japanese kasuri-dyed Enshu cotton, hand-knit cashmere, and multi-colored twisted yarn fabrics. We have a wide range of new T-shirts, polos, pants, and beanies in stock. There are too many details to cover here, so please visit the individual product pages to learn more about each piece—this team from Japan puts an incredible amount of thought and craftsmanship into every garment.
Shop Devoa Online: https://www.selfedge.com/devoa
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NEW RICK OWENS MADE IN JAPAN COLLECTION
A new Rick Owens jean fit has arrived. The STROBE is Rick’s newest wide leg fit, available in two new fabrics. We have one made in Japan out of a 12oz selvedge black/black denim woven in Okayama on vintage Sakamoto looms and another made of a 13oz duck canvas woven.
Rick Owens’ famed GETH jean is back and exclusively made for Self Edge. It’s got a long rise, a super wide leg, and is made of a Rick Owens developed 16oz black/black Japanese selvedge denim which has a sulfur dyed warp and reactive dyed weft for maximum fading character. This was a instacop for many of our staff members across our six stores, the fit is just so fucking perfect.
Now at all stores as part of Rick’s new spring/summer collection.Shop Rick Owens Online: https://www.selfedge.com/rick-owens
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SAMURAI SPRING COLLECTION
The Samurai “GESCOM” 13oz Herringbone Twill shirt is here in two colors, this is one of our favorite Samurai shirts of all time. This long-sleeved shirt takes cues from vintage military coveralls and features an original 13oz herringbone denim fabric, woven from 100% cotton and garment washed for a soft, broken-in feel.
The “User18081971” Elemental flannel is also now at all stores, made in the Niigata Prefecture of Japan. Flannel fabrics from this region of Japan are known for their thickness, softness, and textured hand, achieved through the use of heavy yarns, yarn-dyeing, and specialized weaving techniques.
Samurai’s medium weight blank tees which come in a 2-pack are now available in a reworked RENEWED EDITION. With this new version the sleeves are slightly shorter and the body is slightly longer, and the fabric is just a bit heavier in weight and made of recycled cotton.
The S2000HX jean is Samurai's newest iteration of their wide leg fit with a medium rise. These are made of their custom 15oz "Otokogi" denim made of a 100% Texas cotton fiber with tightly twisted slub yarns for an amazing texture and a unique aging potential.
Shop Samurai Online: https://www.selfedge.com/samurai
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MERZ B. SCHWANEN SUMMER COLLECTION
Merz b. Schwanen just hit us with a massive delivery of restocks and new colors of their wildly popular German loopwheeled basics.
We have the now-iconic 215 heavyweight tee in white, black, and natural, their Super Duper heavyweight tee in a new chocolate color, the world's only loopwheeled cotton pique tee in two colors, their mid-century circular knit tees in a new cropped version in two colors, and their loopwheeled boxer brief underwear in three colors.
We've also received restocks of an endless number of other basics, from tees to beanies to socks to tank tops. Everything is available now at our 6 stores.
Shop Merz b. Schwanen Online: https://www.selfedge.com/merz-b-schwanen
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THE SUGAR CANE OKINAWA JEAN, DENIM JACKETS, & MORE
Sugar Cane’s mixed fiber Okinawa straight leg jean is finally back in stock. The mill producing this denim had some issues running the fabric last year so no retailer had this model in stock for well over a year. They’re finally back, but Sugar Cane has stated going forward they will not be available year round and will only be produced once every one to two years. This is an iconic jean which we've been carrying for nearly 20 years, and can be considered Sugar Cane's flagship model.
We've always loved Sugar Cane's version of the classic 1950's style Type II denim jacket. They've gotten the denim feel right, the stitching is perfect, the iron buttons are classically reproduced, and the deer skin patch ages just as well as the denim itself. We’ve just received a fresh run of these at all of our stores and the new run has been lightly rinsed to get rid of most of the shrinkage in this jacket due to the unsanforized denim.
We've also received the Sugar Cane 8oz Denim Western Shirt, a well made snap buttoned shirt made of a super dark indigo 8oz denim that'll fade with regular wear and washing over time.
Lastly we've received a fresh run of both their 2014 slim tapered and 2009 slim straight jeans in a summer weight 12oz indigo selvedge denim.
Shop Sugar Cane Online: https://www.selfedge.com/sugar-cane
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THE VIRIDI-ANNE SUMMER COLLECTION
The new summer collection from The Viridi-anne has landed at our six stores. We have new cotton/linen cropped pants, a very nice tonal embroidered shirt, a cotton and lyocell short sleeve shirt, and a Supima cotton henley tee.
The Viridi-anne was started in Tokyo, Japan by Tomoaki Okaniwa in 2001; Okaniwa graduated from Tokyo Zoukei University, Department of Fine arts, majoring in Painting. Moving from the canvas to a desire for expression through garments, he’s been working alongside Daisuke Nishida of Devoa since 2005 with both of them leading the Japanese fashion scene for this style of garments and fabric development.
Now available at all stores.
Shop The Viridi-anne Online: https://www.selfedge.com/viridi-anne
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IRON HEART BSP JEANS & NEW SPRING COLLECTION
Iron Heart BSPIH25 jeans are finally here. We have 633 straight tapered and 301 slim tapered fits, both available in a Self Edge exclusive 19oz denim. With this 19oz denim we looked at all the denim styles ever created by Iron Heart and tried to produce something which encapsulated a little bit from each denim they've produced, from their 14oz all the way up to their 25oz denim. The denim was woven at Japan’s famed Kaihara Mills, which is a first for Iron Heart, and the jean is finished with lined back pockets, hidden fly and coin pocket selvedge details, a special charcoal “W” stitch on the back pocket, tonal navy arcuates, and much more which you can read about on the product pages of our site.
We've also received new production runs of two different Self Edge exclusive Himeji horsehide jackets, 633 straight tapered jeans in their black SBG denim, indigo chambray shirts, and black denim jackets and work shirts.
Shop Iron Heart Online: https://www.selfedge.com/iron-heart
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RICK OWENS SUMMER FOOTWEAR COLLECTION
We have four new models of Rick Owens footwear as part of their newly released summer collection.
We have Vintage Sneaks in black and milk 13oz denim, Ramones in 13oz overdyed denim, and Ramones in a very heavy natural slub canvas. Rick Owens' footwear is built more like a traditional leather shoe with a stitch-down sole as opposed to a disposable pair of sneakers. Over time if the sole or upper needs repair they can be repaired by a cobbler. These are now available in limited quantities at our five US stores.
Shop Rick Owens Online: https://www.selfedge.com/rick-owens
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STUDIO D'ARTISAN FIESTA OF JEANS & PANTS
Osaka's Studio D'Artisan just hit us with a large delivery of various jeans and pants.
We have Sally Fox Cotton Baker pants in a beautifully light "dirt" color, Kakishibu Extreme Denim jeans, a wild indigo sashiko 5-pocket "jean", 15oz indigo denim in straight leg and straight tapered fits, and 15oz slubby denim in three different fits. You can find all these items now at all our stores and online.
Shop Studio D'Artisan Online: https://www.selfedge.com/studio-dartisan





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MERZ B. SCHWANEN ORGANIC COTTON RIBBED TANK TOP
The first tank top we’ve carried in nearly two decades is back, and now available in more colors.
Merz b. Schwanen delivers a new 100% organic cotton ribbed jersey tank top as part of their newly released summer collection. Available now in black, white, and natural for all your summering needs.
Shop Merz b. Schwanen Online: https://www.selfedge.com/merz-b-schwanen
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NEFF GOLDSMITH RESTOCK - STRANGE & INTERESTING JEWELRY
We've just received a very large restock of Neff Goldsmith's entire line of sterling silver and gold jewelry along with the new SCALE ring. We absolutely love jewelry and have slowly expanded our jewelry selection at our stores over the past few years. Neff Goldsmith is a jewelry line made by an extremely talented jeweler and master setter by the name of Chris Neff.
Chris' inspirations come from his deep understanding of the heritage of jewelry and vintage silversmithing. All pieces are made in-house at his own foundry out of sterling silver with many pieces having 18k yellow gold accents. His detail and milgrain work is unlike anything we've ever seen and he's got some interesting twists on classic signet rings, band rings, pendants, and necklaces.
The Neff Goldsmith collection of jewelry is available now at all 6 of our stores and in our online store.
Shop Neff Goldsmith Online: https://www.selfedge.com/neff-goldsmith
