Self Edge SF, NY, LA, PDX, MX, & ATX
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MERZ B. SCHWANEN WINTER COLLECTION
Organic cotton winter thermals from Merz b. Schwanen have landed in two colors. These thermals are crafted from a custom 365g diamond-structure knit, delivering both exceptional warmth and breathability. With a sturdy double-knitted ribbed neckline and classic fit, this one-wash thermal combines durability and comfort.
We've also received the heaviest weight loopwheeled t-shirt produced by Merz B. Schwanen, now available in more colors. These have a wild feel and look to them. These t-shirts are soft, sturdy, and have an absolutely beautiful loopwheel knit pattern which has a unique slub yarn look to it. Truly a masterpiece of a t-shirt.
Lastly we've received their crewneck sweaters, crafted from premium 3-thread 100% organic cotton and loopwheeled in Germany, these Merz b. Schwanen heavyweight sweatshirts delivers a naturally soft feel with impressive durability. Thoughtful design elements—like the ribbed triangular inserts, reinforced waistband, and underarm gussets—ensure a perfect fit, breathability, and comfort.
Shop Merz b. Schwanen Online: https://www.selfedge.com/merz-b-schwanen
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RICK OWENS, 3SIXTEEN, & HTC
This week have new belts from Hollywood Trading Co., jeans from 3sixteen, and candles from Rick Owens.
The Oscar x Oscar belt from HTC is here. Designed in-house by Oscar Ojeda of SEMX and Oscar Pacheco of SEATX, this belt is handmade in Los Angeles of single grain black cowhide and finished with hand-applied oxidized nickel studs and grommets. We have new relaxed fit jeans from 3sixteen this week.
3sixteen's RS-100xk model is made their 14.5oz Kibata denim which is unsanforized, but rinsed, so you still get the great character of an unsanforized denim but it’s been factory rinsed for easier sizing. These are available in 3sixteen’s relaxed leg fit with a medium rise.
RICK OWENS L’APPARITION BLACK GLASS CANDLES ARE ALSO NOW AT ALL STORES. Encased in a striking black glass vessel, Rick Owens’ L’Apparition candle evokes a darkly elegant atmosphere through an alchemy of lotus, labdanum, myrrh, frankincense, and ambergris. Handcrafted in France with a 40-hour burn time. ONCE THE CANDLE HAS BURNT OUT COMPLETELY, THE VESSEL CAN BE CLEANED READY TO BEGIN A SECOND LIFE OF YOUR CHOICE.
Shop HTC: https://www.selfedge.com/se-htc
Shop 3sixteen: https://www.selfedge.com/3sixteen
Shop Rick Owens: https://www.selfedge.com/rick-owens
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THE SELF EDGE BLACK FRIDAY SALE - THIS WEEKEND
This weekend we're running a Black Friday sale from Friday to Tuesday.
Come by the store and see all our new collections and enjoy a 15% off sale on everything (except Good Art). Everything will be marked down 15% for four days; come by and check out our new goods, we even have some new winter collections in stock from many of the brands we carry.
Self Edge Online Store Sale:
Starts: 9am (PST) Friday, November 28
Ends: 9am (PST) Tuesday, December 2Sale in-store and online will be 15% off (excludes hems/repairs/Good Art). Customers which are not local can use a coupon code for 15% off everything in our online store starting at 9AM (PST) Friday November 28, the coupon code will be good until 9am (PST) Tuesday, December 2. Sale terms cannot be retroactive for past purchases or to pre-purchase items which are not currently in stock.
Coupon Code for 15% off: BF25
Shop Online: https://www.selfedge.com
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NEW PURE BLUE JAPAN JEANS & DENIM SHIRTS
We have two new jeans and one shirt from Pure Blue Japan this week.
Pure Blue Japan brings its signature indigo expertise to a unique denim that blends deep blue tones with a subtle green cast. The 019-GRE fabric features a textured, neppy surface and an indigo warp enriched with green sulphur dyed weft, creating a shade that grows richer and more dimensional as it fades. Woven on vintage shuttle looms, these 14oz jeans include classic construction details like chain-stitched hems, roped belt loops, sturdy rivets, and a deerskin patch. Cut in the brand’s “019” relaxed/straight tapered fit, they offer a clean silhouette with a mid rise, comfortable room in the thigh, and a gradual taper through the leg.
We also have a new slubby 14oz black warp and black weft denim in PBJ’s 013 straight leg fit. This is a new fit in their famed slubby black denim which we also carry in their straight taper and slim tapered fits.
Pure Blue Japan Type III SHIRTS are also here. This thing is a real trip that we didn’t now what to make of when we first saw it at Paris Fashion Week last year. This is a 8oz double-black denim Type 3 shirt which brings the iconic details of a classic Type 3 jacket—like V-shaped front stitching and flap chest pockets—into a lighter, simpler silhouette. Now at all stores.
Shop Pure Blue Japan Online: https://www.selfedge.com/pure-blue-japan
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POTEN JAPANESE MADE BASEBALL CAPS - WINTER COLLECTION
Poten’s winter collection is here!
This season we see Poten doing their caps in three new fabrics. We have a fitted brown vintage twill and a suede-like fabric in black and camel in their adjustable style. These hats are crazy nice, nicer than any other straight ahead baseball cap we’ve ever seen.
The caps have zero exterior branding except for the stitches which you can see from the top of the crown from the interior branding tags being sewn into the center of the crown. The cap has a medium height crown and the brim has a medium length to it with 19 concentric stitches which feel and look pretty cool in person. If you’re into baseball caps, you’ll love what Poten is doing. ⠀
All three of these caps are available now at all stores and online.
Shop Poten Online: https://www.selfedge.com/poten

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GOOD ART HOLIDAY COLLECTION & RESTOCKS
Good Art’s holiday collection plus a restock of some of their most highly coveted pieces just hit all six of our stores.
We have everything from chains of every gauge, rings of all sizes, bracelets, clips, pendants, and all the fun little doodads this crew produces in their own foundry in Los Angeles, California.
Shop Good Art Online: https://www.selfedge.com/good-art

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IRON HEART WINTER COLLECTION
Iron Heart's final winter delivery has landed and it's a big one. We have deck jackets, slubby flannels, denim shirts, and of course jeans in various weights and fits. All available now online and in-store.
Shop Iron Heart Online: https://www.selfedge.com/iron-heart
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HERMANOS KOUMORI WINTER COLLECTION
Hailing from Mexico City, Hermanos Koumori hits us with their new winter collection of tees and hoodies. We have washed garment-dyed t-shirts in two fits and three graphics and a pull-over black heavy jersey hoodie.
Now at all six of our store locations.
Shop Hermanos Koumori Online: https://www.selfedge.com/hermanos-koumori

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STUDIO D'ARTISAN WINTER COLLECTION
We've just received a large collection of new winter items from Studio D'Artisan, along with a few restocks of their impressive basics.
We have new bengara-dyed and jacquard shirts, both made of unique fabrics in western and work shirts styles. We also have new beanies in two colors made of a soft wool knit and finished with a nice stamped leather tag.
We've finally received a fresh production run of their loopwheeled Suvin Gold cotton t-shirts. These tees are wild, made of one of the rarest (and priciest) cottons in the world, into a heavyweight loopwheeled pocket tee, available in three colors.
We also have indigo denim work and western shirts and a restock of their very popular Dralon fiber socks in three colors.
Shop Studio D'Artisan Online: https://www.selfedge.com/studio-dartisan
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WERKSTATT MÜNCHEN SPRING 2026 COLLECTION
Werkstatt München’s new 2026 spring collection is here! We’re happy to announce we’ve received our fourth collection from Germany’s Werkstatt München. This is a line we’ve been quite familiar with for twenty years, introduced at our stores in 2024, and are excited to expand our offerings from them this season. The collection is produced in Werkstatt’s own studio in Munich Germany out of .925 sterling silver, complete with in-house designed and produced clasps.
This season we have new necklaces, rings, bracelets, and a few restocks of last season's best selling pieces.
Shop Werkstatt Online: https://www.selfedge.com/werkstatt-munchen
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SUGAR CANE WINTER COLLECTION OF SHIRTS, JEANS, BELTS, & TEES
Sugar Cane and Whitesville hit us with a large winter delivery this week.
From Sugar Cane we have new flannels, work shirts, Type I denim jackets, and a restock of many models of their jeans and leather belts in various colors.
From Whitesville we've received heavyweight long sleeve pocket tees, available in black and white.
Shop Sugar Cane Online: https://www.selfedge.com/sugar-cane
Shop Whitesville Online: https://www.selfedge.com/whitesville
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