Self Edge SF, NY, LA, PDX, MX, & ATX

kiya

IRON HEART WINTER COLLECTION

We've just received the largest Iron Heart delivery of the year this week.

We have new traditional and lightweight versions of their N-1 Deck jackets, CPO shirts, wool beanies, Tanker jackets in two colors, heavy washed cotton duck vests, hoodies in new colors, work shirts in indigo and overdyed denim, and jeans in all fits!

Shop Iron Heart Online: https://www.selfedge.com/iron-heart

Clint_D

From the Texas Hills meetup at Self Edge today! Great turnout and a number of guys bought their first Iron Heart pieces today!

goosehd

@Clint_D Holy feck…that is awesome!!!

kiya

MERZ B. SCHWANEN WINTER COLLECTION

Organic cotton winter thermals from Merz b. Schwanen have landed in two colors. These thermals are crafted from a custom 365g diamond-structure knit, delivering both exceptional warmth and breathability. With a sturdy double-knitted ribbed neckline and classic fit, this one-wash thermal combines durability and comfort.

We've also received the heaviest weight loopwheeled t-shirt produced by Merz B. Schwanen, now available in more colors. These have a wild feel and look to them. These t-shirts are soft, sturdy, and have an absolutely beautiful loopwheel knit pattern which has a unique slub yarn look to it. Truly a masterpiece of a t-shirt.

Lastly we've received their crewneck sweaters, crafted from premium 3-thread 100% organic cotton and loopwheeled in Germany, these Merz b. Schwanen heavyweight sweatshirts delivers a naturally soft feel with impressive durability. Thoughtful design elements—like the ribbed triangular inserts, reinforced waistband, and underarm gussets—ensure a perfect fit, breathability, and comfort.

Shop Merz b. Schwanen Online: https://www.selfedge.com/merz-b-schwanen

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kiya

RICK OWENS, 3SIXTEEN, & HTC

This week have new belts from Hollywood Trading Co., jeans from 3sixteen, and candles from Rick Owens.

The Oscar x Oscar belt from HTC is here. Designed in-house by Oscar Ojeda of SEMX and Oscar Pacheco of SEATX, this belt is handmade in Los Angeles of single grain black cowhide and finished with hand-applied oxidized nickel studs and grommets. We have new relaxed fit jeans from 3sixteen this week.

3sixteen's RS-100xk model is made their 14.5oz Kibata denim which is unsanforized, but rinsed, so you still get the great character of an unsanforized denim but it’s been factory rinsed for easier sizing. These are available in 3sixteen’s relaxed leg fit with a medium rise.

RICK OWENS L’APPARITION BLACK GLASS CANDLES ARE ALSO NOW AT ALL STORES. Encased in a striking black glass vessel, Rick Owens’ L’Apparition candle evokes a darkly elegant atmosphere through an alchemy of lotus, labdanum, myrrh, frankincense, and ambergris. Handcrafted in France with a 40-hour burn time. ONCE THE CANDLE HAS BURNT OUT COMPLETELY, THE VESSEL CAN BE CLEANED READY TO BEGIN A SECOND LIFE OF YOUR CHOICE.

Shop HTC: https://www.selfedge.com/se-htc
Shop 3sixteen: https://www.selfedge.com/3sixteen
Shop Rick Owens: https://www.selfedge.com/rick-owens

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kiya

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THE SELF EDGE BLACK FRIDAY SALE - THIS WEEKEND

This weekend we're running a Black Friday sale from Friday to Tuesday.

Come by the store and see all our new collections and enjoy a 15% off sale on everything (except Good Art). Everything will be marked down 15% for four days; come by and check out our new goods, we even have some new winter collections in stock from many of the brands we carry.

Self Edge Online Store Sale:
Starts: 9am (PST) Friday, November 28
Ends: 9am (PST) Tuesday, December 2

Sale in-store and online will be 15% off (excludes hems/repairs/Good Art). Customers which are not local can use a coupon code for 15% off everything in our online store starting at 9AM (PST) Friday November 28, the coupon code will be good until 9am (PST) Tuesday, December 2. Sale terms cannot be retroactive for past purchases or to pre-purchase items which are not currently in stock.

Coupon Code for 15% off: BF25

Shop Online: https://www.selfedge.com

kiya

NEW PURE BLUE JAPAN JEANS & DENIM SHIRTS

We have two new jeans and one shirt from Pure Blue Japan this week.

Pure Blue Japan brings its signature indigo expertise to a unique denim that blends deep blue tones with a subtle green cast. The 019-GRE fabric features a textured, neppy surface and an indigo warp enriched with green sulphur dyed weft, creating a shade that grows richer and more dimensional as it fades. Woven on vintage shuttle looms, these 14oz jeans include classic construction details like chain-stitched hems, roped belt loops, sturdy rivets, and a deerskin patch. Cut in the brand’s “019” relaxed/straight tapered fit, they offer a clean silhouette with a mid rise, comfortable room in the thigh, and a gradual taper through the leg.

We also have a new slubby 14oz black warp and black weft denim in PBJ’s 013 straight leg fit. This is a new fit in their famed slubby black denim which we also carry in their straight taper and slim tapered fits.

Pure Blue Japan Type III SHIRTS are also here. This thing is a real trip that we didn’t now what to make of when we first saw it at Paris Fashion Week last year. This is a 8oz double-black denim Type 3 shirt which brings the iconic details of a classic Type 3 jacket—like V-shaped front stitching and flap chest pockets—into a lighter, simpler silhouette. Now at all stores.

Shop Pure Blue Japan Online: https://www.selfedge.com/pure-blue-japan

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kiya

POTEN JAPANESE MADE BASEBALL CAPS - WINTER COLLECTION

Poten’s winter collection is here!

This season we see Poten doing their caps in three new fabrics. We have a fitted brown vintage twill and a suede-like fabric in black and camel in their adjustable style. These hats are crazy nice, nicer than any other straight ahead baseball cap we’ve ever seen.

The caps have zero exterior branding except for the stitches which you can see from the top of the crown from the interior branding tags being sewn into the center of the crown. The cap has a medium height crown and the brim has a medium length to it with 19 concentric stitches which feel and look pretty cool in person. If you’re into baseball caps, you’ll love what Poten is doing. ⠀

All three of these caps are available now at all stores and online.

Shop Poten Online: https://www.selfedge.com/poten

kiya

GOOD ART HOLIDAY COLLECTION & RESTOCKS

Good Art’s holiday collection plus a restock of some of their most highly coveted pieces just hit all six of our stores.

We have everything from chains of every gauge, rings of all sizes, bracelets, clips, pendants, and all the fun little doodads this crew produces in their own foundry in Los Angeles, California.

Shop Good Art Online: https://www.selfedge.com/good-art

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kiya

IRON HEART WINTER COLLECTION

Iron Heart's final winter delivery has landed and it's a big one. We have deck jackets, slubby flannels, denim shirts, and of course jeans in various weights and fits. All available now online and in-store.

Shop Iron Heart Online: https://www.selfedge.com/iron-heart

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Holiday Shipping Schedule!

Self Edge SF, NY, LA, PDX, MX, & ATX