Iron Heart Products - What do you think we should make?
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@Oaktavia Good shout. 21ozii would be awesome.
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@AdamJ said in Iron Heart Products - What do you think we should make?:
@Yoprst I can see your point of view, I for one think its quite nice to have certain denims in certain weights and not make everything out of everything, ruins the intrigue IMO
I certainly don't know anything about IH marketing, but indigo/indigo is the least represented dye in the entire line of IH denim and this is undeserved considering its popularity among IH fans
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@Giles said in Iron Heart Products - What do you think we should make?:
That is what we thought, so we went very long on the 14oz indigo/indigo, and frankly sales were very disappointing. We can't force you to buy stuff that we think is good, but if you don't, then that affects what we do next.....
Surely it goes without saying that the first and the last word in products assortment is yours I just put 5 cents of my humble opinion into the slot of this forum thread considering its name "What do you think we should make?"
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@Yoprst said in Iron Heart Products - What do you think we should make?:
@Giles said in Iron Heart Products - What do you think we should make?:
Surely it goes without saying that the first and the last word in products assortment is yours I just put 5 cents of my humble opinion into the slot of this forum thread considering its name "What do you think we should make?"
When I said you, I did not mean you, I meant the whole customer base...
And please don't stop making suggestions, in this case I was just trying to explain that sometimes we think we are onto a winner, and for whatever reason, it does not go as well as we thought...
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@Tago-Mago said in Iron Heart Products - What do you think we should make?:
does this also take into account the various OD, ib etc fabrics?
Yes
If we made a pink weft turquoise warp 21oz, it would be included.
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@Giles said in Iron Heart Products - What do you think we should make?:
@T4920 said in Iron Heart Products - What do you think we should make?:
@Giles out of curiosity, how well does regular 14oz perform next to 21oz?
Here you go....
I didn't think that the 14oz fabric was so successful, I was about to write that perhaps the problem with the lack of sales of the 14oz i/i was precisely the "light" weight
. I was about to confirm to everyone my infinite ignorance -
@cityofdelusion said in Fabric recommendation for 555:
I believe that IH's 14oz denim offerings are highly underrated and, whilst they shouldn't be compared to other "more interesting" and heavier denim offerings, they aren't any less substantial or worth the money.
I said it before, I'll say it again.
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After wearing 21oz since around September last year and absolutely loving them, I’ve recently started wearing in a pair of 14oz indigo and… I absolutely love them too. Very different in weight and feel but both are insanely tough and as comfortable as they come. I would order a pair of all the different 14oz denims to have in back up if I wasn’t on the brink of divorce already after last years spending…
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@DeeDee85 said in Iron Heart Products - What do you think we should make?:
if I wasn’t on the brink of divorce already after last years spending…
Now i'll imagine you sitting on the 'naughty step' when I see your profile picture
“𝑁𝑒𝑣𝑒𝑟 𝑙𝑒𝑡 𝑡ℎ𝑒 𝑓𝑢𝑡𝑢𝑟𝑒 𝑑𝑖𝑠𝑡𝑢𝑟𝑏 𝑦𝑜𝑢. 𝑌𝑜𝑢 𝑤𝑖𝑙𝑙 𝑚𝑒𝑒𝑡 𝑖𝑡, 𝑖𝑓 𝑦𝑜𝑢 ℎ𝑎𝑣𝑒 𝑡𝑜, 𝑤𝑖𝑡ℎ 𝑡ℎ𝑒 𝑠𝑎𝑚𝑒 𝑤𝑒𝑎𝑝𝑜𝑛𝑠 𝑜𝑓 𝑟𝑒𝑎𝑠𝑜𝑛 𝑤ℎ𝑖𝑐ℎ 𝑡𝑜𝑑𝑎𝑦 𝑎𝑟𝑚 𝑦𝑜𝑢 𝑎𝑔𝑎𝑖𝑛𝑠𝑡 𝑡ℎ𝑒 𝑝𝑟𝑒𝑠𝑒𝑛𝑡.”
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Well, I am glad I got that one right.
After we had an issue with the first iteration of one of the early editions of Buffalo Check shirts and we had to do a product recall, we had an incredible outpouring of love. What was initially an awful experience changed the way I thought about what we do, and realised that whilst we were at that time known for our heavy stuff, we also had a legion of people who bought Iron Heart for its quality.
I reasoned that if we made a good "lightweight" denim, it would sell. The next time I saw Haraki I said, you know one of our taglines is "We don't do light", well I think we should change that to "We don't do crap", so will you develop a 14oz denim?
Haraki, he say yes.....
