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Iron Heart Fall/Winter 2025 Collection Preview - Now Live

Iron Heart Products - What do you think we should make?

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  • Y
    Yoprst
    Raw and Unwashed
    @AdamJ
    Joined: 8 Feb 2021

    @AdamJ said in Iron Heart Products - What do you think we should make?:

    @Yoprst I can see your point of view, I for one think its quite nice to have certain denims in certain weights and not make everything out of everything, ruins the intrigue IMO

    I certainly don't know anything about IH marketing, but indigo/indigo is the least represented dye in the entire line of IH denim and this is undeserved considering its popularity among IH fans

    last edited by Yoprst 5 Mar 2024, 05:30 3 May 2024, 04:29 1 Reply Last reply Reply Quote 2
    • G
      Giles
      IHUK Crew
      Joined: 22 Sept 2009

      That is what we thought, so we went very long on the 14oz indigo/indigo, and frankly sales were very disappointing. We can't force you to buy stuff that we think is good, but if you don't, then that affects what we do next.....

      last edited by 3 May 2024, 05:38 Y T 2 Replies Last reply 3 May 2024, 06:09 Reply Quote 3
      • Y
        Yoprst
        Raw and Unwashed
        @Giles
        Joined: 8 Feb 2021

        @Giles said in Iron Heart Products - What do you think we should make?:

        That is what we thought, so we went very long on the 14oz indigo/indigo, and frankly sales were very disappointing. We can't force you to buy stuff that we think is good, but if you don't, then that affects what we do next.....

        Surely it goes without saying that the first and the last word in products assortment is yours I just put 5 cents of my humble opinion into the slot of this forum thread considering its name "What do you think we should make?"

        last edited by 3 May 2024, 06:09 G 1 Reply Last reply 3 May 2024, 06:20 Reply Quote 1
        • T
          T4920
          見習いボス
          @Giles
          Joined: 27 Apr 2022

          @Giles out of curiosity, how well does regular 14oz perform next to 21oz?

          “𝑁𝑒𝑣𝑒𝑟 𝑙𝑒𝑡 𝑡ℎ𝑒 𝑓𝑢𝑡𝑢𝑟𝑒 𝑑𝑖𝑠𝑡𝑢𝑟𝑏 𝑦𝑜𝑢. 𝑌𝑜𝑢 𝑤𝑖𝑙𝑙 𝑚𝑒𝑒𝑡 𝑖𝑡, 𝑖𝑓 𝑦𝑜𝑢 ℎ𝑎𝑣𝑒 𝑡𝑜, 𝑤𝑖𝑡ℎ 𝑡ℎ𝑒 𝑠𝑎𝑚𝑒 𝑤𝑒𝑎𝑝𝑜𝑛𝑠 𝑜𝑓 𝑟𝑒𝑎𝑠𝑜𝑛 𝑤ℎ𝑖𝑐ℎ 𝑡𝑜𝑑𝑎𝑦 𝑎𝑟𝑚 𝑦𝑜𝑢 𝑎𝑔𝑎𝑖𝑛𝑠𝑡 𝑡ℎ𝑒 𝑝𝑟𝑒𝑠𝑒𝑛𝑡.”

          last edited by 3 May 2024, 06:17 G 1 Reply Last reply 3 May 2024, 06:43 Reply Quote 1
          • G
            Giles
            IHUK Crew
            Joined: 22 Sept 2009
            This post is deleted!
            last edited by 3 May 2024, 06:19 1 Reply Last reply Reply Quote 0
            • G
              Giles
              IHUK Crew
              @Yoprst
              Joined: 22 Sept 2009

              @Yoprst said in Iron Heart Products - What do you think we should make?:

              @Giles said in Iron Heart Products - What do you think we should make?:

              Surely it goes without saying that the first and the last word in products assortment is yours I just put 5 cents of my humble opinion into the slot of this forum thread considering its name "What do you think we should make?"

              When I said you, I did not mean you, I meant the whole customer base...

              And please don't stop making suggestions, in this case I was just trying to explain that sometimes we think we are onto a winner, and for whatever reason, it does not go as well as we thought...

              last edited by Giles 5 Mar 2024, 06:22 3 May 2024, 06:20 Y 1 Reply Last reply 3 May 2024, 06:51 Reply Quote 1
              • B
                Brian
                @goosehd
                Joined: 24 Nov 2022

                @goosehd I quite often watch this guy, he can make me want to vomit sometimes but he is pretty impressive with some of the challenges

                last edited by 3 May 2024, 06:25 1 Reply Last reply Reply Quote 0
                • G
                  Giles
                  IHUK Crew
                  @T4920
                  Joined: 22 Sept 2009

                  @T4920 said in Iron Heart Products - What do you think we should make?:

                  @Giles out of curiosity, how well does regular 14oz perform next to 21oz?

                  Here you go....

                  7977319e-9070-4f8f-8085-485b08b25395-image.png

                  last edited by Giles 5 Mar 2024, 06:44 3 May 2024, 06:43 L 1 Reply Last reply 3 May 2024, 08:58 Reply Quote 5
                  • G
                    Giles
                    IHUK Crew
                    Joined: 22 Sept 2009

                    That graph is skewed of course, because people can only buys stuff that is available, so it is not a true reflection of demand, just what we have sold....

                    last edited by 3 May 2024, 06:47 1 Reply Last reply Reply Quote 0
                    • T
                      Tago Mago
                      Mod Squad
                      Joined: 16 Jan 2021

                      Interesting. Is this just „plain“ indigo or does this also take into account the various OD, ib etc fabrics?

                      last edited by 3 May 2024, 06:49 G 1 Reply Last reply 3 May 2024, 07:25 Reply Quote 0
                      • Y
                        Yoprst
                        Raw and Unwashed
                        @Giles
                        Joined: 8 Feb 2021

                        @Giles 😉 👌

                        last edited by 3 May 2024, 06:51 1 Reply Last reply Reply Quote 0
                        • G
                          Giles
                          IHUK Crew
                          @Tago Mago
                          Joined: 22 Sept 2009

                          @Tago-Mago said in Iron Heart Products - What do you think we should make?:

                          does this also take into account the various OD, ib etc fabrics?

                          Yes

                          If we made a pink weft turquoise warp 21oz, it would be included.

                          last edited by Giles 5 Mar 2024, 07:26 3 May 2024, 07:25 1 Reply Last reply Reply Quote 1
                          • L
                            Luijim78
                            啓蒙家
                            @Giles
                            Joined: 19 Aug 2022

                            @Giles said in Iron Heart Products - What do you think we should make?:

                            @T4920 said in Iron Heart Products - What do you think we should make?:

                            @Giles out of curiosity, how well does regular 14oz perform next to 21oz?

                            Here you go....

                            7977319e-9070-4f8f-8085-485b08b25395-image.png

                            I didn't think that the 14oz fabric was so successful, I was about to write that perhaps the problem with the lack of sales of the 14oz i/i was precisely the "light" weight 😔. I was about to confirm to everyone my infinite ignorance 😔

                            last edited by 3 May 2024, 08:58 T K 2 Replies Last reply 3 May 2024, 09:02 Reply Quote 2
                            • T
                              T4920
                              見習いボス
                              @Luijim78
                              Joined: 27 Apr 2022

                              @Luijim78 I thought the same, don't worry!

                              “𝑁𝑒𝑣𝑒𝑟 𝑙𝑒𝑡 𝑡ℎ𝑒 𝑓𝑢𝑡𝑢𝑟𝑒 𝑑𝑖𝑠𝑡𝑢𝑟𝑏 𝑦𝑜𝑢. 𝑌𝑜𝑢 𝑤𝑖𝑙𝑙 𝑚𝑒𝑒𝑡 𝑖𝑡, 𝑖𝑓 𝑦𝑜𝑢 ℎ𝑎𝑣𝑒 𝑡𝑜, 𝑤𝑖𝑡ℎ 𝑡ℎ𝑒 𝑠𝑎𝑚𝑒 𝑤𝑒𝑎𝑝𝑜𝑛𝑠 𝑜𝑓 𝑟𝑒𝑎𝑠𝑜𝑛 𝑤ℎ𝑖𝑐ℎ 𝑡𝑜𝑑𝑎𝑦 𝑎𝑟𝑚 𝑦𝑜𝑢 𝑎𝑔𝑎𝑖𝑛𝑠𝑡 𝑡ℎ𝑒 𝑝𝑟𝑒𝑠𝑒𝑛𝑡.”

                              last edited by 3 May 2024, 09:02 1 Reply Last reply Reply Quote 1
                              • K
                                Karol
                                啓蒙家
                                @Luijim78
                                Joined: 14 Nov 2022

                                @Luijim78 @T4920 My beliefs were the same LOL

                                Favorite:
                                IH-888S-21 | IH-888-XHSib | IH-805 | IH-729-PUR | IH-555-XHS | IH-555S-25MB
                                IHSH-339-SAX | IHSH-341-BLK | IHSH-293-OD | IHSH-362-BLK | IHSH-409-IB | IHSH-336-OD | IHSB-BIGBUCK-BLK
                                IHV-44-BLK | IHV-02-BLK
                                IHJ-75-BLK | IHJ-79-BLK | IHM-37-ODG

                                last edited by 3 May 2024, 09:04 1 Reply Last reply Reply Quote 0
                                • C
                                  cityofdelusion
                                  Joined: 1 Jun 2018

                                  @cityofdelusion said in Fabric recommendation for 555:

                                  I believe that IH's 14oz denim offerings are highly underrated and, whilst they shouldn't be compared to other "more interesting" and heavier denim offerings, they aren't any less substantial or worth the money.

                                  I said it before, I'll say it again.

                                  last edited by 3 May 2024, 09:06 1 Reply Last reply Reply Quote 2
                                  • D
                                    DeeDee85
                                    啓蒙家
                                    Joined: 5 Jun 2023

                                    After wearing 21oz since around September last year and absolutely loving them, I’ve recently started wearing in a pair of 14oz indigo and… I absolutely love them too. Very different in weight and feel but both are insanely tough and as comfortable as they come. I would order a pair of all the different 14oz denims to have in back up if I wasn’t on the brink of divorce already after last years spending… 😒

                                    last edited by 3 May 2024, 09:07 T Y 2 Replies Last reply 3 May 2024, 09:16 Reply Quote 2
                                    • T
                                      T4920
                                      見習いボス
                                      @DeeDee85
                                      Joined: 27 Apr 2022

                                      @DeeDee85 said in Iron Heart Products - What do you think we should make?:

                                      if I wasn’t on the brink of divorce already after last years spending…

                                      Now i'll imagine you sitting on the 'naughty step' when I see your profile picture 😆

                                      “𝑁𝑒𝑣𝑒𝑟 𝑙𝑒𝑡 𝑡ℎ𝑒 𝑓𝑢𝑡𝑢𝑟𝑒 𝑑𝑖𝑠𝑡𝑢𝑟𝑏 𝑦𝑜𝑢. 𝑌𝑜𝑢 𝑤𝑖𝑙𝑙 𝑚𝑒𝑒𝑡 𝑖𝑡, 𝑖𝑓 𝑦𝑜𝑢 ℎ𝑎𝑣𝑒 𝑡𝑜, 𝑤𝑖𝑡ℎ 𝑡ℎ𝑒 𝑠𝑎𝑚𝑒 𝑤𝑒𝑎𝑝𝑜𝑛𝑠 𝑜𝑓 𝑟𝑒𝑎𝑠𝑜𝑛 𝑤ℎ𝑖𝑐ℎ 𝑡𝑜𝑑𝑎𝑦 𝑎𝑟𝑚 𝑦𝑜𝑢 𝑎𝑔𝑎𝑖𝑛𝑠𝑡 𝑡ℎ𝑒 𝑝𝑟𝑒𝑠𝑒𝑛𝑡.”

                                      last edited by 3 May 2024, 09:16 D 1 Reply Last reply 3 May 2024, 10:34 Reply Quote 1
                                      • G
                                        Giles
                                        IHUK Crew
                                        Joined: 22 Sept 2009

                                        Well, I am glad I got that one right.

                                        After we had an issue with the first iteration of one of the early editions of Buffalo Check shirts and we had to do a product recall, we had an incredible outpouring of love. What was initially an awful experience changed the way I thought about what we do, and realised that whilst we were at that time known for our heavy stuff, we also had a legion of people who bought Iron Heart for its quality.

                                        I reasoned that if we made a good "lightweight" denim, it would sell. The next time I saw Haraki I said, you know one of our taglines is "We don't do light", well I think we should change that to "We don't do crap", so will you develop a 14oz denim?

                                        Haraki, he say yes.....

                                        last edited by 3 May 2024, 09:19 M 1 Reply Last reply 3 May 2024, 18:35 Reply Quote 6
                                        • E
                                          EdH
                                          Iron Heart Deity
                                          Joined: 2 Jan 2022

                                          I mean, its only at IH that 14oz is considered "lightweight" denim. So you could have stuck with "we don't do light" IMO.

                                          Take the dive...

                                          last edited by 3 May 2024, 09:25 1 Reply Last reply Reply Quote 0
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