Self Edge SF, NY, LA, PDX, MX, & ATX
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MERZ B. SCHWANEN LOOPWHEELED VISCOSE TEES & MERINO WOOL TEES
This week we have two very special Merz b. Schwanen t-shirts.
First up we have lightweight loopwheeled t-shirts. These are the first lightweight loopwheeled tees we’ve stocked and are great for those looking for a very comfortable summer-weight tee. They’re made of a custom organic cotton and viscose blend and are loopwheeled then cut and sewn in the German Swabian Albs in Merz’s own factory. They're soft and airy and feel great on your skin.
We also have merino wool tees. These new t-shirts are made from 100% extra fine merino wool with a soft, breathable feel and a slightly structured drape. Produced using mulesing-free wool, it features a classic crew neck and a regular fit that’s been rinsed for minimal shrinkage. You can find both of these new models at all six of our stores and online.
Shop Merz Online: https://www.selfedge.com/merz-b-schwanen
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NEW BONCOURA SPRING COLLECTION
We're always excited when Boncoura hits us with a new delivery. This week we have new high-density pocket t-shirts in two colors, heavyweight polo shirts, and their "34" wide leg jean.
We’re excited to add Boncoura’s high-density cotton pocket t-shirts to our selection of super nice blank tees. As you can imagine, Boncoura have put a lot of work into the humble blank crewneck t-shirt. These feel and fit differently compared to the other 200 or so blank t-shirts we stock, which is no surprise considering how much thought this crew puts into every garment they produce. Check the product page for a full spec list and more info; these are available in white and olive.
Years of trial and error led Boncoura to create, in their words, "the perfect polo shirt". They've developed a heavier than normal "honeycomb" knit textile so that the shirt has a certain level of heft to it and keeps its shape better over time. In typical polo manufacturing the collar is shaped by cutting knit fabric into the shape of the collar, a method preferred by factories for its efficiency. Boncoura's design director could care less about efficiency, so the collars of these shirts are knit individually in the shape of the collar, with a different size made for each shirt size, and finished with a selvedge edge. A classic plain polo, taken to a new level by Boncoura.
Lastly we have the "34" wide leg jean, produced exclusively for our stores. Check the product page on our site for a lengthy description of this jean and a in-depth spec list.
Shop Boncoura Online: https://www.selfedge.com/boncoura



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PURE BLUE JAPAN JEANS, CHINOS & JACKETS
We've just received a large delivery from Pure Blue Japan.
We have new Waterfall denim modified Type III jackets, Greencast indigo jeans, 14oz indigo jeans, and new 12oz selvedge chinos in beige and olive. Please check the product pages for these items for a full rundown of all details and specs.
Shop Pure Blue Japan: https://www.selfedge.com/pure-blue-japan




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WHITESVILLE SUMMER COLLECTION OF T-SHIRTS
Whitesville just delivered a large shipment of new t-shirts along with a full restock of their t-shirt 2-packs.
We have new tubular knit pigment-dyed pocket tees in three colors, striped pocket tees, white henley t-shirts, and their wildly popular t-shirt 2-packs in four colors. Now at all six stores and online.
Shop Whitesville Online: https://www.selfedge.com/whitesville





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THE FLAT HEAD SPRING COLLECTION
The Flat Head just delivered a large batch of new spring items along with fresh production runs of some long-awaited favorites we’ve been waiting to restock for quite a while.
We have new shuttle-loom woven 12oz chinos in two colors, THC and striped t-shirts in new colors, and new Shinki horsehide wallets.
We've also received new production runs of their short shift black cordovan horsehide engineer boots, leather & silver bracelets, and heavy leather belts. Now at all stores!
Shop Flat Head Online: https://www.selfedge.com/the-flat-head








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THE GLOBE SPECS 2026 COLLECTION
The 2026 Globe Specs x Old Joe and Scye collections are here. These capsule collections were designed by Tetsuya Okada of Globe Specs with Yusuke Takagi of Old Joe working on the OJ models. These frames are fully handmade in Japan out of titanium, acetate, and nickel alloy and come with custom hard cases. These models are inspired by early 20th century eyewear designs and are extremely comfortable due to their light weight and well proportioned designs.
These four new models are available now at all 6 stores.
Shop Globe Specs Online: https://www.selfedge.com/globe-specs
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IRON HEART SUMMER DELIVERY
One of our largest Iron Heart deliveries of the year just landed.
We have new flannel shirts, denim jackets, and suede horsehide jackets. We've also received restocks of Iron Heart's iconic 21oz indigo 634s jean along with fresh production runs of their waist bags, key clips, rider's jackets, and the 633 jean in 18oz indigo denim.
Shop Iron Heart Online: https://www.selfedge.com/iron-heart











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STUDIO D'ARTISAN TEES, JEANS, & DENIM JACKETS
Studio D'Artisan, arguably the goofiest of the Osaka 5, just hit us with a delivery of new tees, shirts, jeans, and denim jackets.
We have Choiu-Giga printed kasuri shirts, their GL3 loom jeans in a new ecru color, indigo sashiko modified Type III jackets, and their loopwheeled t-shirts in black and white. Now at all stores!
Shop Studio D'Artisan Online: https://www.selfedge.com/studio-dartisan




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GOOD ART SUMMER COLLECTION
Good Art’s new summer collection is here, along with a full restock of many of their most coveted bracelets, necklaces, spring rings, and pendants. We have new revised Poplock bracelets and necklaces, new retro style Shazam pendants, ball stud earrings, and Sister clasp clips.
Shop Good Art Online: https://www.selfedge.com/good-art
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SEUVAS SUMMER COLLECTION
Seuvas just hit us with four new short sleeve shirts, all sewn in their own workshop in Kurashiki, Japan and finished with handmade porcelain buttons.
These shirts are made of a fabric woven using high-twist linen yarn and finished with a washed treatment, resulting in a crisp, laundered look with natural wrinkles and a dry, airy texture. The only external branding on these garments is a single hand-made porcelain button made from clay ore (Amakusa pottery stone) mined in Amakusa City, Kimamoto prefecture, Japan. Amakusa pottery stone is a historic pottery stone that is a raw material which has been used in Japanese pottery since the 17th century. These porcelain buttons are designed by Seuvas and made in the traditional way in Amakusa.
All four of these shirts can be found at all stores and online now.
Shop Seuvas Online: https://www.selfedge.com/seuvas




