Self Edge SF, NY, LA, PDX, MX, & ATX
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@Ral1121 I called SE Austin a few days ago asking and it appears sales go live at 9a. What time zone? That was not clear and no definitive answer given. If you get specifics pls post.
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THE SELF EDGE “ALWAYS RIDIN’ HIGH” WESTERN COLLECTION RELEASE PARTY - THIS SATURDAY, APRIL 25 / 7pm to 10pm - AUSTIN, TEXAS
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Bootcut jeans from 3sixteen! Bison leather cowboy roper boots from Unmarked! Broken twill denim CPO shirts from Iron Heart! Sterling silver longhorn pendants from Good Art! Engraved brass buckle & heavy leather belts from Unmarked! Graphic tees from us! TRON hats (some free, some for sale)!
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Come hang with the brands who were behind making this collection for us. We also have DJ Vacation coming up from Mexico to play us some country and Tejano tunes, we have Austin’s Pinche Tacos doing brisket tacos, and we’ll be serving some locally made drinks. All items from this collection go on sale at all Self Edge stores at opening on Saturday, and online at 8AM PST the same day.
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THE SELF EDGE "ALWAYS RIDIN' HIGH" WESTERN COLLECTION
We’ve come together with some of our favorite brands and long-time collaborators to bring you a western collection, done our way. These items all have understated details with a high emphasis on materials and design. We’ve made black bison roper boots and hand-painted bullhide belts with Unmarked, indigo and black Japanese selvedge bootcut jeans with 3sixteen, black and indigo broken twill denim CPO shirts with Iron Heart, sterling silver longhorn pendants with Good Art, and embroidered hats with TRON. We’ve also made some Self Edge Graphic tees to round out the collection. The collection is now available at all stores and online.
There will be a release party Saturday (April 25) from 7pm to 10pm at Self Edge Austin complete with Mexico’s DJ Vacation playing country and Tejano tunes, Austin’s Pinche Tacos doing brisket tacos, and Portland’s TRON giving away bootleg hats. Most of the brands who made this collection happen will also be in attendance. See y’all soon.
Shop The Collection Here: https://www.selfedge.com/index.php?route=selfedge/new_arrivals
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MERZ B. SCHWANEN LOOPWHEELED VISCOSE TEES & MERINO WOOL TEES
This week we have two very special Merz b. Schwanen t-shirts.
First up we have lightweight loopwheeled t-shirts. These are the first lightweight loopwheeled tees we’ve stocked and are great for those looking for a very comfortable summer-weight tee. They’re made of a custom organic cotton and viscose blend and are loopwheeled then cut and sewn in the German Swabian Albs in Merz’s own factory. They're soft and airy and feel great on your skin.
We also have merino wool tees. These new t-shirts are made from 100% extra fine merino wool with a soft, breathable feel and a slightly structured drape. Produced using mulesing-free wool, it features a classic crew neck and a regular fit that’s been rinsed for minimal shrinkage. You can find both of these new models at all six of our stores and online.
Shop Merz Online: https://www.selfedge.com/merz-b-schwanen
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NEW BONCOURA SPRING COLLECTION
We're always excited when Boncoura hits us with a new delivery. This week we have new high-density pocket t-shirts in two colors, heavyweight polo shirts, and their "34" wide leg jean.
We’re excited to add Boncoura’s high-density cotton pocket t-shirts to our selection of super nice blank tees. As you can imagine, Boncoura have put a lot of work into the humble blank crewneck t-shirt. These feel and fit differently compared to the other 200 or so blank t-shirts we stock, which is no surprise considering how much thought this crew puts into every garment they produce. Check the product page for a full spec list and more info; these are available in white and olive.
Years of trial and error led Boncoura to create, in their words, "the perfect polo shirt". They've developed a heavier than normal "honeycomb" knit textile so that the shirt has a certain level of heft to it and keeps its shape better over time. In typical polo manufacturing the collar is shaped by cutting knit fabric into the shape of the collar, a method preferred by factories for its efficiency. Boncoura's design director could care less about efficiency, so the collars of these shirts are knit individually in the shape of the collar, with a different size made for each shirt size, and finished with a selvedge edge. A classic plain polo, taken to a new level by Boncoura.
Lastly we have the "34" wide leg jean, produced exclusively for our stores. Check the product page on our site for a lengthy description of this jean and a in-depth spec list.
Shop Boncoura Online: https://www.selfedge.com/boncoura



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PURE BLUE JAPAN JEANS, CHINOS & JACKETS
We've just received a large delivery from Pure Blue Japan.
We have new Waterfall denim modified Type III jackets, Greencast indigo jeans, 14oz indigo jeans, and new 12oz selvedge chinos in beige and olive. Please check the product pages for these items for a full rundown of all details and specs.
Shop Pure Blue Japan: https://www.selfedge.com/pure-blue-japan




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WHITESVILLE SUMMER COLLECTION OF T-SHIRTS
Whitesville just delivered a large shipment of new t-shirts along with a full restock of their t-shirt 2-packs.
We have new tubular knit pigment-dyed pocket tees in three colors, striped pocket tees, white henley t-shirts, and their wildly popular t-shirt 2-packs in four colors. Now at all six stores and online.
Shop Whitesville Online: https://www.selfedge.com/whitesville





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THE FLAT HEAD SPRING COLLECTION
The Flat Head just delivered a large batch of new spring items along with fresh production runs of some long-awaited favorites we’ve been waiting to restock for quite a while.
We have new shuttle-loom woven 12oz chinos in two colors, THC and striped t-shirts in new colors, and new Shinki horsehide wallets.
We've also received new production runs of their short shift black cordovan horsehide engineer boots, leather & silver bracelets, and heavy leather belts. Now at all stores!
Shop Flat Head Online: https://www.selfedge.com/the-flat-head








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THE GLOBE SPECS 2026 COLLECTION
The 2026 Globe Specs x Old Joe and Scye collections are here. These capsule collections were designed by Tetsuya Okada of Globe Specs with Yusuke Takagi of Old Joe working on the OJ models. These frames are fully handmade in Japan out of titanium, acetate, and nickel alloy and come with custom hard cases. These models are inspired by early 20th century eyewear designs and are extremely comfortable due to their light weight and well proportioned designs.
These four new models are available now at all 6 stores.
Shop Globe Specs Online: https://www.selfedge.com/globe-specs
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IRON HEART SUMMER DELIVERY
One of our largest Iron Heart deliveries of the year just landed.
We have new flannel shirts, denim jackets, and suede horsehide jackets. We've also received restocks of Iron Heart's iconic 21oz indigo 634s jean along with fresh production runs of their waist bags, key clips, rider's jackets, and the 633 jean in 18oz indigo denim.
Shop Iron Heart Online: https://www.selfedge.com/iron-heart











