Self Edge SF, NY, LA, PDX, MX, & ATX
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Self Edge Records - A$AP Twelvyy
Next up in our Self Edge Records series we have the one and only, A$AP Twelvyy of A$AP Mob. Hailing from Harlem, New York, Twelvyy first gained attention with his mixtapes and collaborations with A$AP Rocky & A$AP Ferg.
Twelvvy has been a long time customer and friend of the shop, here in his own words is an intro to his playlist: WHATS POPPIN WIT DA POPULATION ITZ YA GUYZA A$AP TWELVYY THIS THAT RAW LIKE LIKE PHENOMENAL DENIM PURE PRESSURE THE SOUNDTRACK TO THE DAYZ I GOTTA GRIND HIT THE GROUND RUNNIN ENJOY THE SOUNDZ.
https://open.spotify.com/playlist/1uyAX0FkJqczc9fbarumLW?si=db4f275d11fd47f4
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NEW IRON HEART JEANS, JACKETS, & ACCESSORIES
This week from Iron Heart we've got 21oz indigo and overdyed 888 jeans, modified Type III denim jackets in both 14oz overdyed and 21oz SBG denim, and indigo-dyed waffle work shirts,
We've also received fresh runs of their Superblack Rider's jackets, cordovan mid-length wallets, and their Diamond-Stitched bags in three colors.
Shop Iron Heart Online: https://www.selfedge.com/iron-heart
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NEFF GOLDSMITH RESTOCK - STRANGE & INTERESTING JEWELRY
We've just received a very large restock of Neff Goldsmith's entire line of sterling silver and gold jewelry. We absolutely love jewelry and have slowly expanded our jewelry selection at our stores over the past couple of years. Neff Goldsmith is a jewelry line made by an extremely talented jeweler and maser setter by the name of Chris Neff. ⠀
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Chris' inspirations come from his deep understanding of the heritage of jewelry and vintage silversmithing. All pieces are made in-house at his own foundry out of sterling silver with many pieces having 18k yellow gold accents. His detail and milgrain work is unlike anything we've ever seen and he's got some interesting twists on classic signet rings, band rings, pendants, and necklaces. ⠀⠀⠀
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The restocked Neff Goldsmith collection of jewelry is available now at all 6 of our stores and in our online store.Shop Neff Goldsmith Online: https://www.selfedge.com/neff-goldsmith
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3SIXTEEN SPRING COLLECTION - DELIVERY 1
3sixteen's first delivery from their new spring collection is here.
We have their Work Pant in Tobacco and Black twill; these are inspired by classic work pants and are made of a rinsed 100% cotton twill and finished with corozo nut fiber buttons.
We also have Utility Shirts, this time made of a mid-weight 100% cotton black canvas that’s been stonewashed and finished with aged metal buttons.
Shop 3sixteen Online: https://www.selfedge.com/3sixteen
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STUDIO D'ARTISAN EXTREME & NATURAL INDIGO DENIM JEANS
EXTREME DENIM ALERT ⠀
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Studio D’Artisan has been killing it lately on every front. Their fabric development has reached new heights these past few seasons. Really great to see a line pushing like this after being around for 46 years. This week we’ve received these new Kakishibu denim jeans made of a 16oz mixed slub yarn denim with a persimmon dyed warp and natural weft. Truly beautiful denim from these Japanese natural dye specialists. These come in a straight leg fit and come factory rinsed for easier sizing.We also have natural indigo dyed jeans this week. Studio D'Artisan knows their way around the finer details of working with natural indigo, so it's no surprise that their new SD-808 jean is made of such a beautiful fabric. This new denim is slightly hairy when new, has a light slub character due to the medium staple cotton used, and has been rope-dyed meaning it will age in a slightly more dramatic way compared to many other natural indigo dyed denim fabrics. These come in a straight tapered fit with a medium rise and the jean is finished with herringbone twill pocket bags.
Shop Studio D'Artisan Online: https://www.selfedge.com/studio-dartisan
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BONCOURA BLACK PAINTER PANTS & INDIGO TYPE II JACKETS
Boncoura’s 15oz black denim Painter Pants and indigo denim Type II jackets have landed at all stores.
A true icon of American workwear, painter's pants have been reimagined through Boncoura's lens. Originally designed for painters, carpenters, and craftsmen, these pants were built for practicality and durability. While staying true to their workwear heritage, Boncoura has refined the silhouette and materials with a contemporary approach. The fabric is woven using Boncoura's original cotton denim, meticulously developed from the selection of raw cotton, fiber blend, and spinning techniques. Woven on Boncoura's special-spec vintage shuttle looms, it boasts a 15oz weight, giving it a rugged texture that contrasts with the lighter ounce vintage painter pants. This robust construction ensures a unique patina and character that will develop beautifully over time. For this black denim Boncoura has applied a rope-dyeing technique, setting it apart from conventional vintage black denim, which is typically dyed to the core. With traditional "piece-dyed" black denim, fading is minimal, but BONCOURA’s approach maintains a white core, allowing for a fading process similar to classic indigo denim. Over time, the fabric reveals a striking contrast, creating a distinct aged effect. Boncoura's exclusive dye formulation gives the fabric a rich, deep black with a nuanced depth that evolves beautifully with wear.
We also have a reinterpretation of the iconic 1950s type II American denim jacket. On vintage type II jackets, underarm gussets were typically found only on larger sizes. Inspired by this historical detail, Boncoura has incorporated it into all sizes of this jacket. The fabric is made from Boncoura’s proprietary "Ikemen" denim, the same as used in the 66 and XX jean models. The underside of the pocket flaps are lined with their original chambray fabric, allowing for a beautifully aged patina over time.
Shop Boncoura Online: https://www.selfedge.com/boncoura
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RICK OWENS SPRING/SUMMER COLLECTION
The Rick Owens spring/summer collection has landed at all stores this week.
We've got their one-size-fits all Walrus t-shirt in a washed Dark Dust jersey and Bauhaus shorts in washed Dark Dust cotton canvas, which is a real highlight for our summer fits. Out of the countless styles of shorts produced every season by Rick Owens the Bauhaus model is our personal favorite. Super functional, a great versatile fit, very comfortable, and built like a tank. This new version is made of a Dark Dust 100% cotton canvas and finished with heavy duty polished zippers and an elastic waist.
We've also received Vintage Sneaks in black cotton canvas, high-top Ramones in two colors of 13oz overdyed denim, and a pair of low-top Ramones in all black coated heavy denim which go very hard.
Shop Rick Owens Online: https://www.selfedge.com/rick-owens
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NEW ARRIVALS FROM PURE BLUE JAPAN
Leave it to Pure Blue Japan to create a beautiful new 100% heavy duck cloth fabric. These feel great, are super comfortable, and there's a good amount of depth in the fabric weave to keep them as interesting as your favorite jeans. Available now in olive and khaki in PBJ’s popular straight tapered fit.
We also have new PBJ flannels, made of a custom blend of multi-colored yarns, twisted together to create a very unique tweed-like appearance out of a soft flannel fabric. With the fabric matched cloth covered buttons being a very nice extra touch.
Lastly we've got a new fabric for those wanting PBJ's signature selvedge denim they're known for but in a lighter shade of indigo. These “Smoky Blue” jeans have a very unique shade and feel, even for Pure Blue Japan, which is saying a lot. We received these last year in a straight tapered fit and now also have them in a straight leg version.
Shop Pure Blue Japan Online: https://www.selfedge.com/pure-blue-japan
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DEVOA SPRING/SUMMER COLLECTION
Devoa's new spring/summer line has hit all six of our stores.
This is a feature-rich line which requires some serious attention, as each season we're presented with a collection pushing the boundaries of textiles and patterns.
This season we see Devoa doing some beautiful heavyweight black denim jeans, cotton/silk/linen blend knit t-shirts, half sleeve shirts made of a high-density cotton yarn, Faliero Sarti milled canapa fiber pants, and striped sun-dried Shizuoka cotton cropped pants. Please check the product pages for a full run down of fabric and hardware specifications.
Shop Devoa Online: https://www.selfedge.com/devoa
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POTEN SPRING COLLECTION OF JAPANESE BASEBALL CAPS
Poten’s new spring collection is here! ⠀
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This season we see Poten doing their caps in a new gray heavy nylon, a black vintage hopsack fabric, and an adjustable cap in black denim . These hats are crazy nice, nicer than any other straight ahead baseball cap we've ever seen. ⠀⠀
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Every cap style has a super soft and supple inner leather headband which has been lightly treated so it’s not destroyed by sweat. ⠀⠀
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The caps have zero exterior branding except for the stitches which you can see from the top of the crown from the interior branding tags being sewn into the center of the crown. The cap has a medium height crown and the brim has a medium length to it with 19 concentric stitches which feel and look pretty cool in person. If you're into baseball caps, you'll love what Poten is doing. ⠀ ⠀⠀
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Shop Poten Online: https://www.selfedge.com/poten
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MERZ B. SCHWANEN SUMMER COLLECTION - DELIVERY 1
Merz b. Schwanen's first delivery of their summer collection is here.
We have the new cropped version of their 2M15 white t-shirt, pocket versions of the white and natural 215 tees, ribbed tank tops made of organic cotton, mid-century tubular knit 2M15 tees in white and black, and some very cool crochet shirts in black and caramel.
We've also received a full restock of nearly every other t-shirt they produce which is currently in production. Now at all six of our retail stores and online.
Shop Merz Online: https://www.selfedge.com/merz-b-schwanen
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NEW 3SIXTEEN SUMMER SHIRTS
This week we have three new summer shirts from 3sixteen at all six stores.
We have their Cabana shirt in a very nice Black Ticking Stripe fabric, their Resort shirt in a garment dyed Olive Geo Weave fabric, and a work shirt made of a cotton Sandstone Twill. All ready for your summer getups.
Shop 3sixteen Online: https://www.selfedge.com/3sixteen
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In Austin working today made my 1st trip to ATX store. Staff was super helpful in attempting to find a top in my size as well as a pr of denims. Really great store and glad i was able to check out all the materials i’d only experience with online pics!
Kudos gentlemen. Until next time.
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@mikebarhoot said in Self Edge SF, NY, LA, PDX, MX, & ATX:
In Austin working today made my 1st trip to ATX store. Staff was super helpful in attempting to find a top in my size as well as a pr of denims. Really great store and glad i was able to check out all the materials i’d only experience with online pics!
Kudos gentlemen. Until next time.
That's nice to hear! Thank you so much for taking the trip to the shop, that's our newest location, just opened less than a year ago.
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HERMANOS KOUMORI SUMMER COLLECTION
Hailing from Mexico City, Hermanos Koumori hits us with their new summer collection of tees and hoodies. We have washed garment-dyed t-shirts in two fits and three graphics and a pull-over black heavy jersey hoodie.
Now at all six of our store locations.
Shop Hermanos Koumori Online: https://www.selfedge.com/hermanos-koumori
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NEW IRON HEART SUMMER COLLECTION
We've received a large Iron Heart delivery this week with new short sleeve mechanic shirts, CPO shirts, and denim work shirts in various fabrics.
Along with these new shirts we've got fresh runs of horsehide jackets, solid brass key clips, and their heavy duty leather belts in six styles.
Shop Iron Heart Online: https://www.selfedge.com/iron-heart
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FLAT HEAD SUPER DUPER HEAVY LOOPWHEELED T-SHIRTS & SUMMER COLLECTION
EXTREMELY HEAVY LOOPWHEELED T-SHIRT ALERT
Flat Head delivers the heaviest loopwheeled t-shirt we've ever seen coming in at 20oz. These tees look and feel amazing and are knit on vintage loopwheeling machines in Japan out of 100% long staple cotton and finished with their multi-stitched narrow collars. Available now at all stores in black and white.Flat Head's Pioneer denim is back in a new heavier 18oz version in a newly designed FN-8004 wide/straight tapered fit with a high rise. This denim is developed for maximum fading pleasure.
FN-D110 left hand twill denim jeans are back. These are made of an in-house developed left hand twill denim made of a long staple Zimbabwe cotton clocking in at 14.5oz per square yard. These are unsanforized but have been lightly rinsed to make sizing easier, come in Flat Head’s new straight tapered fit, and come with a very cool bandana.
We also have new production runs of their popular 10oz indigo wabash shirts, sterling silver feather rings, and heavy duty socks.
Shop Flat Head Online: https://www.selfedge.com/the-flat-head
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RICK OWENS SUMMER DENIM COLLECTION
An all new denim and all new fit from the new Rick Owens collection is here. The Kurdt model is made of a an interesting 12oz black denim which has a sulfur dyed warp and reactive dyed weft for maximum fading character. This jean is Rick's' take on a classic 501 straight leg style jean with a medium rise; definitely a future classic.
One of our favorite pieces from the new Rick Owens collection are the washed outershirts. These can be worn as a denim jacket or as a shirt worn over just a t-shirt. They have heavy duty zippered inner pockets and outer snap buttoned chest pockets making them quite functional too. This new version is made of a heavily washed 13oz indigo denim for zero break-in period.
Rick Owens Made in Japan cropped outershirts are also here, made of a 12oz black/black Japanese selvedge denim. These things are fucking awesome; they come with Japanese made YKK hardware and come with two large inner zippered pockets.
We also have Walrus t-shirts, made of an in-house developed 100% cotton heavy jersey and come in a dark orange color in addition to the Dark Dust version we received last month.
Shop Rick Owens Online: https://www.selfedge.com/rick-owens
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GLOBE SPECS SUMMER EYEWEAR COLLECTION
The 2025 Globe Specs x Old Joe and Scye collections are here. These capsule collections were designed by Tetsuya Okada of Globe Specs with Yusuke Takagi of Old Joe working on the OJ models. These frames are fully handmade in Japan out of titanium, acetate, and nickel alloy and come with custom hard cases. These models are inspired by early 20th century eyewear designs and are extremely comfortable due to their light weight and well proportioned designs.
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These four new models are available now at all 6 of our stores.Shop Globe Specs Online: https://www.selfedge.com/globe-specs
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The Self Edge IMA READ Zine - #3 - SAMURAI
Introducing the #3 Self Edge IMA READ Zine featuring SAMURAI. Established in Osaka, Japan in 1997 the brand combines vintage production techniques with modern innovation to create durable, high-quality jeans with unique fades and intricate details. We’ve got rare images and interviews with Samurai founder Tohru Nogami, Japanese denim export specialist Yoshi Yakushiji, and Kiya Babzani of Self Edge. These are full-color printed in Chicago and are available now for free at all six Self Edge locations and can be included in any online order upon request.
You may also view the zine on the editorial page of our website: https://www.selfedge.com/index.php?route=selfedge/editorial/readEditorial&editorial_id=969
Production: Oscar Ojeda.
Layout & Art: Erik Duran (kirederan).
Interviews: Chris Zaldua.
Concept & Direction: Kiya Babzani