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    Iron Heart Fall/Winter 2025 Collection Preview - Now Live

    Self Edge SF, NY, LA, PDX, MX, & ATX

    Iron Heart Retailers
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    • kiyaK
      kiya
      Raw and Unwashed
      Joined:

      NEW GOOD ART & RESTOCKS

      A few new Good Art items have just landed at our stores along with the largest restock of the year. We have necklaces, bracelets, rings, earrings, Model 10 bracelets, pendants, and clips of all kinds. You can now find all six of our stores fully stocked.

      Shop Good Art Online: https://www.selfedge.com/good-art

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      • kiyaK
        kiya
        Raw and Unwashed
        Joined:

        THE SELF EDGE END-OF-SUMMER SALE - THIS WEEKEND!

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        We’re having an End-Of-Summer sale this weekend!

        It’s not often we have a blanket sale like this... Everything will be marked down 15% for four days; come by and check out our new goods, we even have some new fall collections in stock including many recently received summer items from many of the brands we carry. ⠀⠀⠀⠀⠀⠀⠀⠀⠀

        Self Edge Online & In-store Sale:
        Starts 9am (PDT) Friday, September 13 / Ends 9am (PDT) Tuesday, September 17 ⠀⠀⠀⠀⠀⠀⠀⠀⠀

        Sale in-store and online will be 15% off (excludes Good Art and hems/repairs). Customers which are not local can use a coupon code for 15% off everything in our online store starting at 9AM (PDT) Friday September 13, the coupon code will be good until 9am (PDT) Tuesday, September 17. ⠀⠀⠀⠀⠀⠀⠀⠀⠀

        Coupon Code for 15% off in our online store: SUMMER24 ⠀⠀⠀⠀⠀⠀⠀⠀⠀

        Sale terms cannot be retroactive for past purchases.

        Shop Self Edge Online: https://www.selfedge.com

        last edited by dwaynelumD 1 Reply Last reply Reply Quote 0
        • John GaltJ
          John Galt
          啓蒙家
          Joined:

          @kiya For the Summer24 sale - final sale on purchases or still have the ability to return?

          No one’s happiness but my own is in my power to achieve or to destroy.

          last edited by kiyaK 1 Reply Last reply Reply Quote 0
          • kiyaK
            kiya
            Raw and Unwashed
            @John Galt
            Joined:

            @John-Galt The only final sale is anything that's already discounted in our Warehouse Sale or if the item is hemmed/alterered. Anything else can be sent back for store credit within 30 days.

            last edited by 1 Reply Last reply Reply Quote 0
            • John GaltJ
              John Galt
              啓蒙家
              Joined:

              @kiya excellent - thanks for the reply

              No one’s happiness but my own is in my power to achieve or to destroy.

              last edited by 1 Reply Last reply Reply Quote 0
              • dwaynelumD
                dwaynelum
                @kiya
                Joined:

                @kiya if only I had waited a week or so - just visited the PTLD store and snagged some stuff. Well then again maybe worth another trip up this weekend.

                last edited by 1 Reply Last reply Reply Quote 0
                • kiyaK
                  kiya
                  Raw and Unwashed
                  Joined:

                  SUGAR CANE & BUZZ RICKSON FALL COLLECTION

                  A large shipment from Sugar Cane and Buzz Rickson has arrived to all stores this week. We finally have a new run of the black/black 1947 jean plus 1966 and 1947 indigo jeans and 8oz denim western shirts.

                  From Buzz Rickson we have fresh runs of flatlock seam crewneck sweaters in five colors, William Gibson wide leg chinos and black chambray shirts, 1960's jacket liners, 1951 field trousers, and watch caps in three colors.

                  Shop Sugar Cane Online: https://www.selfedge.com/sugar-cane

                  Shop Buzz Rickson Online: https://www.selfedge.com/buzz-rickson

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                  • kiyaK
                    kiya
                    Raw and Unwashed
                    Joined:

                    3SIXTEEN NEP DENIM CHORE COATS & COTTON TWILL FLANNELS

                    Chore coats from 3sixteen have landed at all stores. These are made of a short staple “nep” cotton fiber Japanese denim and finished with 3sixteen branded YKK hardware and bar tacked pockets.

                    We also have 3sixteen’s Black Cotton Twill crosscut flannel from their new winter collection. These are produced of a 100% cotton medium-weight flannel which is slack weave woven for extra pattern depth and are finished with enamel coated metal fisheye button

                    Shop 3sixteen Online: https://www.selfedge.com/3sixteen

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                    last edited by 1 Reply Last reply Reply Quote 0
                    • kiyaK
                      kiya
                      Raw and Unwashed
                      Joined:

                      STUDIO D'ARTISAN 45TH ANNIVERSARY LIMITED EDITION JEANS

                      We have two very special limited edition jeans this week for Studio D'Artisan's 45th anniversary.
                      First we have the TRIPLE SELVEDGE jeans, made in limited numbers for their 45th anniversary. They’ve modified their vintage denim looms to produce an unusually narrow fabric, measuring only 20cm to 38cm wide as opposed to the normal 80cm width of selvedge denim. This enables them to make a jean with three selvedge IDs running down the inside of each leg; triple the selvedge to triple your pleasure. To produce this jean they also reproduced the original yarn used to produce the first SDA jean ever made forty-five years ago, the “D-01”. These are produced in SDA’s classic straight leg fit and are exclusive to Self Edge. Truly a one of a kind jean.

                      We also have the HINODE AWA NATURAL INDIGO jeans, also a limited model made for their anniversary collection. These are produced of a 15oz slub yarn cotton with a natural indigo warp and akane vegetable dyed weft. The natural indigo warp yarns were dipped 30 times with long oxidation periods, an anomaly for natural indigo as normally natural indigo yarns aren’t dipped in the dye bath for this long of a period with this made dips. This technique mixed with the akane vegetable dyed weft yarns creates one truly unique jean. These are produced in SDA’s classic straight leg fit.

                      Shop Studio D'Artisan Online: https://www.selfedge.com/studio-dartisan

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                      last edited by 1 Reply Last reply Reply Quote 0
                      • kiyaK
                        kiya
                        Raw and Unwashed
                        Joined:

                        NEW IRON HEART FALL & WINTER ARRIVALS

                        A massive release from Iron Heart has landed at our stores this week.

                        We have new slubby flannels, sashiko shirts, cord Type III jackets in two colors, duck hunter camo cargo pants, jeans in all kinds of fits and denim styles, 11oz tees in three colors, and much more.

                        Shop Iron Heart Online: https://www.selfedge.com/iron-heart

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                        last edited by 1 Reply Last reply Reply Quote 0
                        • kiyaK
                          kiya
                          Raw and Unwashed
                          Joined:

                          RICK OWENS FALL/WINTER COLLECTION - PORTERVILLE

                          The Rick Owens fall/winter collection is here and it's fully packed with new jackets, jeans, & footwear.

                          We have new trucker jackets with hand pockets in indigo and black, an absolutely beautiful lightly padded zip-front jacket in a wild "sun" denim, the Self Edge exclusive GETH jean in 16oz black/black denim, and four new pairs of sneakers in high-top and low-top Ramones styles plus the Vintage Sneaks in black denim.

                          Shop RICK OWENS Online: https://www.selfedge.com/rick-owens

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                          • kiyaK
                            kiya
                            Raw and Unwashed
                            Joined:

                            SELF EDGE X MERZ B. SCHWANEN WIDE LEG GARMENT-DYED CHINOS

                            Self Edge x Merz B. Schwanen wide leg chinos are here.

                            We've come together with the crew from Merz B. Schwanen to bring you a set of wide leg garment-dyed pleated chinos. These have a newly developed wide leg fit, are lightly pleated, are made out of a 9.2oz organic cotton twill textile that's garment-dyed in two colors, and finished with a special Self Edge x Merz B. Schwanen vintage loom woven label and corozo nut fiber buttons.

                            You can find these now at all stores in Chestnut and Army Green.

                            Shop Merz B. Schwanen Online: https://www.selfedge.com/merz-b-schwanen

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                            last edited by 1 Reply Last reply Reply Quote 0
                            • kiyaK
                              kiya
                              Raw and Unwashed
                              Joined:

                              THE DEVOA WINTER COLLECTION

                              Today we launch the Devoa winter collection, our third collection with this line, and their strongest one yet.

                              Some seriously wild pieces here including a sheepskin MA-1 jacket, Zimbabwe cotton denim jeans, a sandblasted cashmere sweater, ash washed cotton pants, and a Du Puy leather zippered wallet. Please check the product pages for each of these items to read up about why each Devoa garment is so special.

                              Shop Devoa Online: https://www.selfedge.com/devoa

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                              last edited by 1 Reply Last reply Reply Quote 0
                              • kiyaK
                                kiya
                                Raw and Unwashed
                                Joined:

                                NEW BONCOURA JEANS!

                                This week we have three new Boncoura jean models, one of which was designed and produced exclusively for our stores.

                                The Self Edge exclusive jean is a new high-rise wide leg model made of their signature 15oz pure indigo dyed selvedge denim. We also have wide leg work pants made of a lightweight indigo denim and the Z model jean which is their straight tapered fit made of their 15oz denim.

                                Please check the product pages on our site for a full rundown of all fabric and construction specifications, as there is a lot that goes into making these jeans.

                                Shop Boncoura Online: https://www.selfedge.com/boncoura

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                                • M
                                  msafrons
                                  Raw and Unwashed
                                  Joined:

                                  Heads up that self edge is having a nice sale on older UHF right now 🙂

                                  last edited by 1 Reply Last reply Reply Quote 0
                                  • kiyaK
                                    kiya
                                    Raw and Unwashed
                                    Joined:

                                    THE SELF EDGE WAREHOUSE SALE!

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                                    Every few years we do a warehouse clearing session across all our stores. We have past season items from nearly every brand we carry.. everything from jeans, shirts, jackets, footwear, jewelry, and accessories; all marked down 30% to 70%. You can access the sale now by navigating to the Warehouse Sale section of our site or visiting any of our six stores.⠀
                                    ⠀⠀⠀⠀⠀⠀⠀
                                    THE FINE PRINT: Everything being sold is in new/unworn condition. All sales are final (no returns, no exchanges); sale price not applicable for past purchases.

                                    Shop Our Warehouse Sale Online: https://www.selfedge.com/index.php?route=product/special&limit=263

                                    last edited by 1 Reply Last reply Reply Quote 0
                                    • kiyaK
                                      kiya
                                      Raw and Unwashed
                                      Joined:

                                      SAMURAI WINTER COLLECTION OF JEANS & PANTS

                                      New Samurai is here! We have new 17oz denim straight leg and wide leg jeans, the staff favorite Baker pant in a new black color, and wide leg selvedge chinos. Amazing fabrics and perfect fits across the board.

                                      Shop Samurai Online: https://www.selfedge.com/samurai

                                      last edited by 1 Reply Last reply Reply Quote 0
                                      • kiyaK
                                        kiya
                                        Raw and Unwashed
                                        Joined:

                                        FINE CREEK HAMPTON HORSEHIDE TYPE III JACKET

                                        Black Shinki horsehide Type III jackets from Fine Creek Leathers are finally here.

                                        This is Fine Creek’s take on the classic Type III jacket made of a true black Shinki horsehide. This comes in as a classic fit with just a hair of length added to the body. Fine Creek makes some of the most beautiful horsehide jackets we've seen. Using a vegetable tanned Japanese horsehide, which ages in a fairly fast manner, they cut and sew these jackets in their own studio in Tokyo. The quality of stitching is as good as it gets for a leather jacket, and we've not seen many jackets age as well as these do. Depending on the panel they'll use a different type of stitch thread and thread count to achieve puckering in certain areas for added character.
                                        Now at all stores in limited numbers.

                                        Shop Fine Creek Online: https://www.selfedge.com/fine-creek-leathers

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                                        • kiyaK
                                          kiya
                                          Raw and Unwashed
                                          Joined:

                                          NEW HERMANOS KOUMORI T-SHIRTS & SHORTS

                                          New Hermanos Koumori t-shirts and washed cotton shorts, available at all six of our stores this week.

                                          Shop Hermanos Koumori Online: https://www.selfedge.com/hermanos-koumori

                                          c2c99bc8-8adf-42d3-96cd-80bcb796a49f-image.png https://www.selfedge.com/index.php?route=product/product&product_id=3663
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                                          267e0887-e4a1-4256-b2a8-ebaff563a2d0-image.png https://www.selfedge.com/index.php?route=product/product&product_id=3565
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                                          • kiyaK
                                            kiya
                                            Raw and Unwashed
                                            Joined:

                                            STRIKE GOLD WINTER FLANNELS, CHORE COATS, & LOOPWHEELED T-SHIRTS

                                            Super soft alpaca and wool blend flannels from Strike Gold have landed. These are made with a low tension weave then brushed on the inside and outside and are made exclusively for Self Edge without chin straps.

                                            We also have Strike Gold's first chore coat. These are made of a 15oz Strike Gold original selvedge indigo denim with a slub cotton yarn warp and medium staple weft. Some impressive sewing details and hardware throughout this piece.

                                            Loopwheeled t-shirts are also back and now available in more colors. These are some of the nicest loopwheeled tees coming out of Japan, available at all shops in five colors.

                                            Shop Strike Gold Online: https://www.selfedge.com/strike-gold

                                            14bc317e-2985-4ee9-8e0a-a062dd1093ea-image.png https://www.selfedge.com/index.php?route=product/product&product_id=3672
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                                            47c512c8-7be8-4c9d-bddc-e475ac4a3b24-image.png https://www.selfedge.com/index.php?route=product/product&product_id=978

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