Self Edge SF, NY, LA, PDX, MX, & ATX

kiya

NEW IRON HEART FALL & WINTER ARRIVALS

A massive release from Iron Heart has landed at our stores this week.

We have new slubby flannels, sashiko shirts, cord Type III jackets in two colors, duck hunter camo cargo pants, jeans in all kinds of fits and denim styles, 11oz tees in three colors, and much more.

Shop Iron Heart Online: https://www.selfedge.com/iron-heart

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kiya

RICK OWENS FALL/WINTER COLLECTION - PORTERVILLE

The Rick Owens fall/winter collection is here and it's fully packed with new jackets, jeans, & footwear.

We have new trucker jackets with hand pockets in indigo and black, an absolutely beautiful lightly padded zip-front jacket in a wild "sun" denim, the Self Edge exclusive GETH jean in 16oz black/black denim, and four new pairs of sneakers in high-top and low-top Ramones styles plus the Vintage Sneaks in black denim.

Shop RICK OWENS Online: https://www.selfedge.com/rick-owens

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kiya

SELF EDGE X MERZ B. SCHWANEN WIDE LEG GARMENT-DYED CHINOS

Self Edge x Merz B. Schwanen wide leg chinos are here.

We've come together with the crew from Merz B. Schwanen to bring you a set of wide leg garment-dyed pleated chinos. These have a newly developed wide leg fit, are lightly pleated, are made out of a 9.2oz organic cotton twill textile that's garment-dyed in two colors, and finished with a special Self Edge x Merz B. Schwanen vintage loom woven label and corozo nut fiber buttons.

You can find these now at all stores in Chestnut and Army Green.

Shop Merz B. Schwanen Online: https://www.selfedge.com/merz-b-schwanen

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kiya

THE DEVOA WINTER COLLECTION

Today we launch the Devoa winter collection, our third collection with this line, and their strongest one yet.

Some seriously wild pieces here including a sheepskin MA-1 jacket, Zimbabwe cotton denim jeans, a sandblasted cashmere sweater, ash washed cotton pants, and a Du Puy leather zippered wallet. Please check the product pages for each of these items to read up about why each Devoa garment is so special.

Shop Devoa Online: https://www.selfedge.com/devoa

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kiya

NEW BONCOURA JEANS!

This week we have three new Boncoura jean models, one of which was designed and produced exclusively for our stores.

The Self Edge exclusive jean is a new high-rise wide leg model made of their signature 15oz pure indigo dyed selvedge denim. We also have wide leg work pants made of a lightweight indigo denim and the Z model jean which is their straight tapered fit made of their 15oz denim.

Please check the product pages on our site for a full rundown of all fabric and construction specifications, as there is a lot that goes into making these jeans.

Shop Boncoura Online: https://www.selfedge.com/boncoura

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msafrons

Heads up that self edge is having a nice sale on older UHF right now

kiya

THE SELF EDGE WAREHOUSE SALE!

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Every few years we do a warehouse clearing session across all our stores. We have past season items from nearly every brand we carry.. everything from jeans, shirts, jackets, footwear, jewelry, and accessories; all marked down 30% to 70%. You can access the sale now by navigating to the Warehouse Sale section of our site or visiting any of our six stores.⠀
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THE FINE PRINT: Everything being sold is in new/unworn condition. All sales are final (no returns, no exchanges); sale price not applicable for past purchases.

Shop Our Warehouse Sale Online: https://www.selfedge.com/index.php?route=product/special&limit=263

kiya

SAMURAI WINTER COLLECTION OF JEANS & PANTS

New Samurai is here! We have new 17oz denim straight leg and wide leg jeans, the staff favorite Baker pant in a new black color, and wide leg selvedge chinos. Amazing fabrics and perfect fits across the board.

Shop Samurai Online: https://www.selfedge.com/samurai

kiya

FINE CREEK HAMPTON HORSEHIDE TYPE III JACKET

Black Shinki horsehide Type III jackets from Fine Creek Leathers are finally here.

This is Fine Creek’s take on the classic Type III jacket made of a true black Shinki horsehide. This comes in as a classic fit with just a hair of length added to the body. Fine Creek makes some of the most beautiful horsehide jackets we've seen. Using a vegetable tanned Japanese horsehide, which ages in a fairly fast manner, they cut and sew these jackets in their own studio in Tokyo. The quality of stitching is as good as it gets for a leather jacket, and we've not seen many jackets age as well as these do. Depending on the panel they'll use a different type of stitch thread and thread count to achieve puckering in certain areas for added character.
Now at all stores in limited numbers.

Shop Fine Creek Online: https://www.selfedge.com/fine-creek-leathers

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kiya

NEW HERMANOS KOUMORI T-SHIRTS & SHORTS

New Hermanos Koumori t-shirts and washed cotton shorts, available at all six of our stores this week.

Shop Hermanos Koumori Online: https://www.selfedge.com/hermanos-koumori

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kiya

STRIKE GOLD WINTER FLANNELS, CHORE COATS, & LOOPWHEELED T-SHIRTS

Super soft alpaca and wool blend flannels from Strike Gold have landed. These are made with a low tension weave then brushed on the inside and outside and are made exclusively for Self Edge without chin straps.

We also have Strike Gold's first chore coat. These are made of a 15oz Strike Gold original selvedge indigo denim with a slub cotton yarn warp and medium staple weft. Some impressive sewing details and hardware throughout this piece.

Loopwheeled t-shirts are also back and now available in more colors. These are some of the nicest loopwheeled tees coming out of Japan, available at all shops in five colors.

Shop Strike Gold Online: https://www.selfedge.com/strike-gold

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kiya

MEGA IRON HEART WINTER DELIVERY

We've just received the largest Iron Heart delivery of the year.

We have Ultra-Heavy flannel shirts in all new patterns and colors including a wild "chalk stripe" which looks like a denim Wabash from a few feet away.

Iron Heart have done a new production run of their amazing N-1 Deck jackets, now in brown and black with an updated black alpaca lining.

We also have the 634 straight leg and 633 straight tapered back in every type of indigo, overdyed, and black denim in every weight including their flagship 21oz.

Lastly we have whipcord cargo pants and 21oz Superblack denim waist bags. Everything is now at all stores.

Shop Iron Heart Online: https://www.selfedge.com/iron-heart

kiya

MERZ B. SCHWANEN WINTER COLLECTION

Our winter delivery from Merz B. Schwanen is here. We have 215 heavy and 2S14 super duper heavy loopwheeled t-shirts in new seasonal colors, new henley tees, socks, beanies, and cashmere and wool knit sweaters.

Now at all 6 stores, but not for long.

Shop Merz b. Schwanen Online: https://www.selfedge.com/merz-b-schwanen

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kiya

BUZZ RICKSON BLACK DENIM & WINTER COLLECTION

A massive Buzz Rickson delivery just hit all stores including their long awaited black denim series of WWII jeans and jackets.

We also have Mitchel Pattern camo modified M-65 jackets, two different liners, navy wool CPO shirts, pea coats, deck jackets, WWII indigo jeans and jackets, and some very nice thermals in new colors.

Shop Buzz Rickson Online: https://www.selfedge.com/buzz-rickson

kiya

SUGAR CANE FICTION & ROMANCE SHIRTS & JEAN RESTOCKS

Sugar Cane’s Fiction & Romance line just released three new shirts in three in-house developed fabrics. The Fiction & Romance line is Sugar Cane's higher end sub-line made of more intricate textiles and with fancier buttons and branding.

You can find these three shirts along with a full restock of countless Sugar Cane jean models at all stores now.

Shop Sugar Cane Online: https://www.selfedge.com/sugar-cane

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kiya

THE FLAT HEAD WINTER COLLECTION

Flat Head's winter collection has landed at all six of our stores.

We have new indigo-dyed flannels, a very sick CPO shirt, blanket-lined left hand twill denim jackets, wide and straight tapered jeans, bracelets, wallets, and belts.

Shop Flat Head Online: https://www.selfedge.com/the-flat-head

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kiya

THE GOOD ART HOLIDAY COLLECTION

The Good Art PBC Goosebumps necklace is here. This is one of our favorite links we’ve seen from Good Art in quite some time. A super original design and of course a very impressive original clasp.

We've also received a new Model 10 bracelet, the smallest link gauge made in the series, along with new Rattler pendants, a wild new key clip, and frame rosette pendants.

Shop Good Art Online: https://www.selfedge.com/good-art

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kiya

THE SELF EDGE BLACK FRIDAY SALE - THIS WEEKEND!

This weekend we're running a Black Friday sale from Friday to Tuesday. This will be the last time we're discounting anything this year. Come by the store and see all our new collections and enjoy a 15% off sale on everything (except Good Art).

Everything will be marked down 15% for four days; come by and check out our new goods, we even have some new winter collections in stock from many of the brands we carry.

Self Edge Online Store Sale
Starts: 9am (PST) Friday, November 29
Ends: 9am (PST) Tuesday, December 3

Sale in-store and online will be 15% off (excludes hems/repairs/Good Art). Customers which are not local can use a coupon code for 15% off everything in our online store starting at 9AM (PST) Friday November 29, the coupon code will be good until 9am (PST) Tuesday, December 3. Sale terms cannot be retroactive for past purchases or to pre-purchase items which are not currently in stock.

Coupon Code for 15% off: BF24

SHOP ONLINE: https://www.selfedge.comhttps://www.selfedge.com/image/catalog/se_bf2024.jpg

kiya

MISTER FREEDOM WINTER COLLECTION

One of the strongest Mister Freedom collections we've seen just landed at our stores.
We have three different winter shirts, each made of a different unique denim, along with a Japanese made beanie complete with a Liberty Patch.

These four new items are future Mister Freedom classics; there is a lot to read about each one. You can find a full rundown of information and specs on each garment on the product pages of our site.

Shop Mister Freedom Online: https://www.selfedge.com/mister-freedom

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kiya

POTEN WINTER COLLECTION OF JAPANESE BASEBALL CAPS

Poten’s new winter collection is here. ⠀⠀⠀⠀⠀⠀⠀⠀⠀

This season we see Poten doing two fitted caps in a 100% work canvas and one adjustable cap in indigo denim and cowhide. These hats are crazy nice, nicer than any other straight ahead baseball cap we've ever seen. ⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀

Every cap style has a super soft and supple inner leather headband which has been lightly treated so it’s not destroyed by sweat.
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The caps have zero exterior branding except for the stitches which you can see from the top of the crown from the interior branding tags being sewn into the center of the crown. The cap has a medium height crown and the brim has a medium length to it with 19 concentric stitches which feel and look pretty cool in person. If you're into baseball caps, you'll love what Poten is doing.

Shop Poten Online: https://www.selfedge.com/poten

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Iron Heart Fall/Winter 2025 Collection Preview - Now Live

Self Edge SF, NY, LA, PDX, MX, & ATX