This is the Obbi Good Label Story
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Apart from Europe and USA, we ventured in China in 2013.
As Singaporean, we are fluent in English and Mandarin, so communication was not difficult. However, with Mandarin proficiency, it was not easy to make business right away. We spent a few years understanding the government policies, and the way to do business.
Fortunately, we had some true friends who helped us constantly.
Very soon, we were in the circle of the denim activists in China.
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Of course
Solomax says there's too many franken in the market, and already instruct his "go to shop" to keep a look out for original.
Sent from my SM-G965F using Tapatalk
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The year was 2015, after we got Europe and China on-going, we went to Japan this year. It was the Clutch Collection Show (CC Show), where you see a cool brand line-up you normally see on the Japanese magazine like, Lightning, Free n Easy…
Organized by Clutch Magazine from Japan, we exhibited in CC Show, first time in Japan. We used Japanese Shinki Shell Cordovan that year, part of the reason for Japanese market. But in the end, our Shell Cordovan leather goods sold more outside of Japan...
Shanghai Fashion Week
Well, yes! This year, we exhibited in Shanghai Fashion Week too. It was an invitation from a China brand who was consolidating a few niche brand for an area to ourselves. We were glad we fit in.
Without much expectation, the show was surprisingly good in terms of Obbi Good Label's exposure. Additionally, we enjoyed the city. It is a great metropolis.
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Continuing 2015, we attended SR as the third tradeshow for the year. We worked hard to showcase our staple collections like Hobo Bags, Condor wallets.
In this year, we are still focusing alot on small leather goods. But with plans to expand into bags, which you can see in the coming years.
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Following on is updates from 2016.
We moved again to a new location, with a front retail/showroom and back leather workshop concept.
We did most of the renovation and building ourselves, not because we are artistic, but to save money…
But I seriously thought we did quite well.
A small gathering with the friends and customers during the official opening. With food definitely.
Ironheart visited
Clutch Magazine visited.
Another important highlight in 2016 was our development and released of our new leather belts - Hand-Dyed Double-Prong Leather Belt.
This image was the first batch of production. There are some improvements since 2016, like edge detailing, underside burnishing and we have discovered the best recipe for the dye.
You can compare with our current release on our webshop or Ironheart's webshop.
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CC Show was becoming our staple showcasing platform in these year. We exhibited in both winter and summer show in 2016. It was not easy for a small company like ours, especially manpower. But we managed to do it anyway, because apart from working, we enjoyed the company of people with the same passion - denim, vintage and handmade leather goods.
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Another highlight of 2016, the demo of our own Leather Care products - Les Travaux. We travelled around for tradeshows adding this demonstration into our display showcasing. We did it in Japan, Europe. And here are some images from China demostration.
The showcasing of Obbi Good Label was held in Beijing, in a good friend's shop - Loft-6. One of the pioneer for bringing in brands like Real McCoy, Nigel Cabourn, Alden… etc. During the showcasing, we invited Chinese fans to bring their leather goods, boots and jackets for us to condition in-situ, using our Les Travaux Leather Care products.
Ever since the introduction in 2016, Les Travaux has been a staple recommended Leather Care product from us.
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This week, we show the year 2017. It is 3 parts - Japan, China and Europe.
And yes, we showed at CC Show Japan again in March of 2017. Sunshine and good weather when we were there.
This year, we started to streamline our products into more organized collection. Kingsman, WX2 and Brave collections are some with distinct styles. Notably, Hand-Dyed belts went into experimental process with colours other than black.
During R'n'R, we travel around the Tokyo area. Particularly, the famous Tsukiji Fish Market. We had a good time and experience there.
Can't remember where is this. But it is beautiful.
