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    Iron Heart Fall/Winter 2025 Collection Preview - Now Live

    Self Edge SF, NY, LA, PDX, MX, & ATX

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    • kiyaK
      kiya
      Raw and Unwashed
      Joined:

      Pure Blue Japan Snow Denim Jeans & 12oz Lightweight Jeans

      Here we have one of the wildest denim styles to come from Pure Blue Japan. Their new "snow" denim is produced with a short staple cotton that gives the denim a very unique look and feel. These are sure to be some of the most interesting jeans once the denim starts to fade and age with regular wear.

      Along with the new Snow Denim jeans we've received fresh runs of their 12oz summer weight jeans in both indigo and black/black.

      Shop Pure Blue Japan Online: Pure Blue Japan Snow Denim Jeans & 12oz Lightweight Jeans

      Here we have one of the wildest denim styles to come from Pure Blue Japan. Their new "snow" denim is produced with a short staple cotton that gives the denim a very unique look and feel. These are sure to be some of the most interesting jeans once the denim starts to fade and age with regular wear.

      Along with the new Snow Denim jeans we've received fresh runs of their 12oz summer weight jeans in both indigo and black/black.

      Shop Pure Blue Japan Online: Pure Blue Japan Snow Denim Jeans & 12oz Lightweight Jeans

      Here we have one of the wildest denim styles to come from Pure Blue Japan. Their new "snow" denim is produced with a short staple cotton that gives the denim a very unique look and feel. These are sure to be some of the most interesting jeans once the denim starts to fade and age with regular wear.

      Along with the new Snow Denim jeans we've received fresh runs of their 12oz summer weight jeans in both indigo and black/black.

      Shop Pure Blue Japan Online: https://www.selfedge.com/pure-blue-japan






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      • kiyaK
        kiya
        Raw and Unwashed
        Joined:

        Iron Heart 633 in 14oz Black/Black Denim & New Horsehide Jackets

        This week have the very popular 633 fit from Iron Heart in a newly developed 14oz denim with a black warp and black weft.  The denim on this is one of the best black/black denim styles we've seen from any brand, it has a perfect hand feel and great character for a black/black denim.

        We've also received Iron Heart's newest horsehide jacket.  This model has been modified exclusively for our stores as we've had Iron Heart remove the side/rear zippered gussets for a cleaner look.

        Both of these items are available now across all stores and online.

        Shop Iron Heart Online: https://www.selfedge.com/iron-heart







        last edited by 1 Reply Last reply Reply Quote 0
        • kiyaK
          kiya
          Raw and Unwashed
          Joined:

          3sixteen Blue Sakura Shirt, Henley Tees & Heavyweight Hoodies

          This week we have a new shirt from 3sixteen using a beautiful blue sakura fabric in their classic short sleeve shirt silhouette.

          Along with this new shirt we have fresh runs of short sleeve henley t-shirts in black, gray, indigo, and white along with a full restock of their black heavyweight hoodies.

          Get all this stuff now at all 5 Self Edge stores and online.

          Shop 3sixteen Online: https://www.selfedge.com/3sixteen







          last edited by 1 Reply Last reply Reply Quote 0
          • kiyaK
            kiya
            Raw and Unwashed
            Joined:

            Masahiro Maruyama Spring 2020 Collection

            This week we have four new eyewear releases from Masahiro Maruyama.  With this new collection he plays with layering different shapes made of titanium under acetate to bring a new level of depth to his eyewear.  All four are made of Japanese acetate and titanium and come with tinted Carl Zeiss lenses, with each frame's lens color matching the frame to the designer's specifications.  As always, these lenses can be swapped out for prescription lenses by any optician.

            All four of these frames are quite unique and the attention to detail in both design and material finish is top notch, truly he's pushing the boundaries of eyewear design and manufacturing.

            Along with these four new models we've received new runs of three of his best sellers which we sold out of during the first production run.

            You can find the new collection and restocks at all 5 of our stores now.

            Shop Masahiro Maruyama Online: https://www.selfedge.com/masahiro-maruyama














            last edited by 1 Reply Last reply Reply Quote 0
            • kiyaK
              kiya
              Raw and Unwashed
              Joined:

              Buzz Rickson, Sugar Cane, & Iron Heart!

              This week we've got releases from Buzz Rickson, Sugar Cane, and Iron Heart.

              From Iron Heart we've received their 633 straight tapered fit in their flagship 21oz denim and also their newer 14oz indigo denim. If you’re looking for a perfect fitting pair of jeans in a denim that’s not only comfortable but also ages nicely, these are it.

              We sold through the Buzz Rickson x William Gibson black watch caps faster than ever this winter season so Toyo has done a run of 300 of them just for our stores.  These are the best black wool watch cap you can buy.  A perfect fit and feel with no exterior branding.

              Also from Buzz Rickson we've received new runs of their flatlock seam crewneck sweaters in gray and oatmeal and also a new run of Sugar Cane's vat-dyed chambray shirts.

              All these items can be found at our store and online.

              Shop New Arrivals Online: https://www.selfedge.com/index.php?route=product/new_arrivals







              last edited by 1 Reply Last reply Reply Quote 0
              • gaseousclayG
                gaseousclay
                Joined:

                @kiya

                what's the story behind the different arcuates on your IHxSE jeans? Some of them have it and some don't.

                WTB:
                IHSH-129 size L (blue)
                IHSH-19

                last edited by 1 Reply Last reply Reply Quote 0
                • kiyaK
                  kiya
                  Raw and Unwashed
                  Joined:

                  @gaseousclay:

                  @kiya

                  what's the story behind the different arcuates on your IHxSE jeans? Some of them have it and some don't.

                  Depending on the fabric or production run we change it up so we can offer a selection of jeans with arcuates, without arcuates, and also with tonal arcuates.  Something for every arcuate preference!

                  last edited by 1 Reply Last reply Reply Quote 0
                  • gaseousclayG
                    gaseousclay
                    Joined:

                    @kiya:

                    Depending on the fabric or production run we change it up so we can offer a selection of jeans with arcuates, without arcuates, and also with tonal arcuates.  Something for every arcuate preference!

                    What I meant to say was, some of your IHxSE jeans have the standard IH arcs and then there's the ones that don't. What was the purpose of having slightly different arcs on say, the 633 21 oz, versus the 633 14oz?

                    WTB:
                    IHSH-129 size L (blue)
                    IHSH-19

                    last edited by 1 Reply Last reply Reply Quote 0
                    • kiyaK
                      kiya
                      Raw and Unwashed
                      Joined:

                      @gaseousclay:

                      @kiya:

                      Depending on the fabric or production run we change it up so we can offer a selection of jeans with arcuates, without arcuates, and also with tonal arcuates.  Something for every arcuate preference!

                      What I meant to say was, some of your IHxSE jeans have the standard IH arcs and then there's the ones that don't. What was the purpose of having slightly different arcs on say, the 633 21 oz, versus the 633 14oz?

                      We honestly just mix it up depending on the denim, weight, fit, etc.. we look at the design and details of a jean as an entire package, and depending on the direction we're going in we may keep the original IH arcuates, or do tweaked ones, or do tonal ones, etc…

                      last edited by 1 Reply Last reply Reply Quote 0
                      • kiyaK
                        kiya
                        Raw and Unwashed
                        Joined:

                        Iron Heart Spring Collection of Shirts & Jackets

                        We have a heavy set of new releases from Iron Heart this week!

                        First off we have a new 14oz black/black Type III jacket.  This is made of Iron Heart's newly developed 14oz black/black denim, we loved the fabric so much we needed to see it in a modified Type III jacket.

                        Next up we have two snap buttoned denim shirts, one very special one made of a new natural indigo denim which has a beautiful shade and weave pattern and another one made of a slightly less special 12oz indigo denim.

                        Lastly we have their modified Type III jacket in a 17oz selvedge cotton duck fabric.  This fabric looks great with a fresh pair of raw denim jeans and there's no risk over denim-ing your outfit here.

                        All these items available at all of our stores and online.

                        Shop Iron Heart Online: https://www.selfedge.com/iron-heart







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                        • manufc10M
                          manufc10
                          Iron Heart Deity
                          Joined:

                          The 14oz Black/Black type III looks soooo good and is exactly what I need want.  @Giles you said this will arrive at IHUK a few months after SE received them, correct?  Any update on the ETA?  Not sure I have the funds for this one just yet.

                          last edited by 1 Reply Last reply Reply Quote 0
                          • kiyaK
                            kiya
                            Raw and Unwashed
                            Joined:

                            @manufc10:

                            The 14oz Black/Black type III looks soooo good and is exactly what I need want.  @Giles you said this will arrive at IHUK a few months after SE received them, correct?  Any update on the ETA?  Not sure I have the funds for this one just yet.

                            At this time it's only available at Self Edge stores, if has a wider release it won't be until the fall or so.

                            last edited by 1 Reply Last reply Reply Quote 0
                            • GilesG
                              Giles
                              IHUK Crew
                              Joined:

                              We gave SE exclusivity for the 14oz black type III and the shortly to be released 14oz black Type II for a period of 4 months.  That was always the plan, and it will happen.

                              "OK face up to it - you're useless but generally pretty honest and straightforward . . . it's a rare combination of qualities that I have come to admire in you" - Geo 2011

                              last edited by 1 Reply Last reply Reply Quote 0
                              • manufc10M
                                manufc10
                                Iron Heart Deity
                                Joined:

                                Thank you @Giles and @kiya

                                last edited by 1 Reply Last reply Reply Quote 0
                                • kiyaK
                                  kiya
                                  Raw and Unwashed
                                  Joined:

                                  Studio D'Artisan 40th Anniversary Charcoal Weft Jeans & Cobra Buckle Backpacks

                                  Two special releases from Studio D'Artisan this week!

                                  First off we have a new jean made of a denim developed as part of their 40th anniversary capsule collection.  This is a 14oz slub yarn denim with a charcoal dyed weft.  This gives the indigo denim a very unique shade from the slightly charcoal colored weft.  These are available in their straight tapered fit.

                                  We've also received a small run of nylon and Cobra buckle backpacks.  They've done these in conjunction with a bag-maker in Japan which specializes in ballistic nylon bags made with fancy buckles and buttons.  These are super functional and have some cool SDA branding.

                                  Shop Studio D'Artisan Online: https://www.selfedge.com/studio-dartisan












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                                  • kiyaK
                                    kiya
                                    Raw and Unwashed
                                    Joined:

                                    Pure Blue Japan 16.5oz Slub Denim Jeans!

                                    Well, we're going to keep the ball rolling in these very surreal times… For now all new products can be purchased online as our online store is still shipping out orders and our Mexico store is still open for the time being.

                                    This week we have a new jean from Pure Blue Japan in a tasty new denim style they've developed to contain just the right about of slub in a nice medium weight 16.5oz unsanforized (but Self Edge-style rinsed) denim.   This comes in their popular straight tapered fit and is sure to be a model which we'll need to restock every year as early in-store response has been very good.

                                    Get this jean now online and (hopefully) soon when our stores reopen in the states.  Stay safe out there and love you all.

                                    Shop Pure Blue Japan Now: https://www.selfedge.com/pure-blue-japan





                                    last edited by 1 Reply Last reply Reply Quote 0
                                    • kiyaK
                                      kiya
                                      Raw and Unwashed
                                      Joined:

                                      The Fine Creek Leathers Horsehide Eric Jacket

                                      One of the most anticipated releases of the year has landed.  The new Eric model from Fine Creek is produced of a 2mm custom horsehide and lined with a cool feeling cupra liner, perfect for all-climate wear.  Check the product page for a full rundown of the specs on this jacket.

                                      These are available now online, what's left of our online stock will be available at all of our stores once we're able to reopen.

                                      Shop Fine Creek Leathers Online: https://www.selfedge.com/fine-creek-leathers








                                      last edited by 1 Reply Last reply Reply Quote 0
                                      • kiyaK
                                        kiya
                                        Raw and Unwashed
                                        Joined:

                                        Beautiful Bandanas & Chambray Shirts from Mister Freedom

                                        This week Mister Freedom drops a couple of hot releases on us.    First up we have the nicest bandana we've ever stocked at our stores.  These are made in Japan and from the print to the packaging this is some top notch work.  Check the product page for a very long explanation of every aspect of these things.  These are available now in red or navy.

                                        We've also received a new vat-dyed chambray shirt complete with some cool Mister Freedom stylings and those nice painted snap buttons which chip over time.

                                        Both of these items are available now online.

                                        Shop Mister Freedom Online: https://www.selfedge.com/mister-freedom







                                        last edited by 1 Reply Last reply Reply Quote 0
                                        • kiyaK
                                          kiya
                                          Raw and Unwashed
                                          Joined:

                                          3sixteen Garment Dyed T-Shirts in New Colors

                                          New 3sixteen alert!

                                          As part of their new summer collection we’ve received a batch of 3sixteen’s pocket t-shirts which have been garment dyed in two new colors.

                                          These have a great shade and feel to them and are now available online in Ash or Dark Smoke.

                                          Shop 3sixteen Online: https://www.selfedge.com/3sixteen







                                          last edited by 1 Reply Last reply Reply Quote 0
                                          • kiyaK
                                            kiya
                                            Raw and Unwashed
                                            Joined:

                                            Roy "Indigo Lover" Jeans - Available Now!

                                            We have a new run of Roy’s jeans being released today via our online store. The indigo patches on the pocket bags are made by Rowland Ricketts. Roland grows the indigo himself on his farm then dyes the cloth himself. Roy has used different shades of his indigo dyed cotton cloth to decorate the pocket bags. These come in a classic straight leg fit with a little taper and classic medium rise.

                                            These are unsanforized and have not been rinsed, so the measurements you see online shrink down considerably after a hot soak.   These are the most over the top detailed out jeans we’ve ever seen from Roy, so many little details to discover within these jeans.  Get em now in our online store.

                                            Shop Roy Online: https://www.selfedge.com/roy












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