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    Iron Heart Fall/Winter 2025 Collection Preview - Now Live

    Self Edge SF, NY, LA, PDX, MX, & ATX

    Iron Heart Retailers
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    • kiyaK
      kiya
      Raw and Unwashed
      Joined:

      The Self Edge Black Friday SALE - This Weekend!

      This weekend we're running a Black Friday sale from Friday through Monday. This will be the last time we're discounting anything this year. Come by the store and see all our new collections and enjoy a 15% off sale on everything in the store.  This is the only time we've had a blanket sale this year.

      We'll have quite a few new shirts, jeans, jackets, leather accessories, silver jewelry, and more in the store just in time for the weekend from Iron Heart, Good Art, 3sixteen, Pure Blue Japan, Mister Freedom, Monitaly, Studio D'Artisan, Flat Head, Strike Gold, Nine Lives, Sugar Cane, Buzz Rickson (and William Gibson), Human Made, Masahiro Maruyama, Merz b. Schwanen, Stevenson, and more.

      Come by and check out all the newest releases from every line we carry and restocks of all the jeans from all the brands which we stock. There's quite a bit of new product coming in daily and some will be going up in the online store over the next few days, some will be in-store only until after the weekend.

      It's rare for us to have a blanket sale like this… Everything will be marked down 15% for four days so come by and check out our new goods.

      Self Edge Online Store Sale:
      Starts: 9am (PST) Friday, November 23th
      Ends: 9am (PST) Tuesday, November 27th

      Sale in-store and online will be 15% off (excludes hems/repairs/magazines). Customers which are not local can use a coupon code for 15% off everything in our online store starting at 9AM (PST) Friday November 23th, the coupon code will be good until 9am (PST) Tuesday, November 27th.
      Sale terms cannot be retroactive for past purchases or to pre-purchase items which are not in our current stock.

      Coupon Code for 15% off: BlackFriday2018

      Shop Self Edge Online: http://www.selfedge.com/index.php?route=product/the_shop

      last edited by 1 Reply Last reply Reply Quote 0
      • J
        Jett129
        見習いボス
        Joined:

        I'm guessing this doesn't include currently discounted Warehouse sale items.

        last edited by 1 Reply Last reply Reply Quote 0
        • Paul9221P
          Paul9221
          啓蒙家
          Joined:

          @Jett129:

          I'm guessing this doesn't include currently discounted Warehouse sale items.

          This guy's asking the important questions 😉

          Blanket-line all the things!!!

          last edited by 1 Reply Last reply Reply Quote 0
          • kiyaK
            kiya
            Raw and Unwashed
            Joined:

            @Jett129:

            I'm guessing this doesn't include currently discounted Warehouse sale items.

            "Sale in-store and online will be 15% off (excludes hems/repairs/magazines)."

            It includes everything except the three items above!

            last edited by 1 Reply Last reply Reply Quote 0
            • kiyaK
              kiya
              Raw and Unwashed
              Joined:

              Merz B. Schwanen Winter Basics of T-Shirts, Long & Short Sleeve Henley Tees, & Watch Caps

              Our favorite basics line has just delivered to us a set of loopwheeled t-shirts, henley shirts, and a couple watch caps as part of their new winter collection.

              First up is their 2-thread t-shirts and henley tees in their new Stone color which is a beautiful deep shade of charcoal.

              We also now have their 2-thread gray henley in a new long sleeve version.

              Along with these items we've received two new watch caps, a black one made of an alpaca/merino blend and a dark navy one made of merino wool.  These are completely different from each other with a different density and weave pattern used on each one.

              All these items are available now at all stores and online.

              Shop Merz B. Schwanen Online: https://www.selfedge.com/merz-b-schwanen








              last edited by 1 Reply Last reply Reply Quote 0
              • kiyaK
                kiya
                Raw and Unwashed
                Joined:

                Papa Nui Winter Collection of Caps

                Our favorite vintage headwear papa has just delivered to us his new collection of caps.

                We have a Japanese milled herringbone cotton twill cap, a melton wool lined jungle cloth cap, and a frog-skin HBT bucket cap.

                All three of these caps are available now online and in-store.

                Shop Papa Nui Online: https://www.selfedge.com/papa-nui










                last edited by 1 Reply Last reply Reply Quote 0
                • kiyaK
                  kiya
                  Raw and Unwashed
                  Joined:

                  Nine Lives Sky Valley Jackets

                  Nine Lives is dropping two of the most solid and well designed jackets of the year this week.  Both made of a 13.5oz custom woven cotton duck from Japan's famed Kuroki Mills.  One is a khaki color and the other is indigo which is coated in a black dye.

                  Both jackets come with a super soft faux-fur lining, snap button enclosures on the pockets, gusseted "action" shoulders, and a burly two-way zipper.

                  These jackets are being released today at all of our stores and online.

                  Shop Nine Lives Online: https://www.selfedge.com/nine-lives













                  last edited by 1 Reply Last reply Reply Quote 0
                  • M
                    Mustafa911
                    Raw and Unwashed
                    Joined:

                    Green one looks good . Only wished chest was little on wider side .

                    Sent from my iPhone using Tapatalk

                    last edited by 1 Reply Last reply Reply Quote 0
                    • kiyaK
                      kiya
                      Raw and Unwashed
                      Joined:

                      Sugar Cane Winter Shirts and Jeans & Buzz Rickson x William Gibson MA-1 Jackets

                      Toyo just dropped a set of new Sugar Cane winter shirts, Buzz Rickson x William Gibson MA-1 jackets (in regular and long versions), and Sugar Cane jeans.

                      All these items are available now at all of our stores.

                      Shop Sugar Cane Online: https://www.selfedge.com/sugar-cane

                      Shop Buzz Rickson Online: https://www.selfedge.com/buzz-rickson





                      last edited by 1 Reply Last reply Reply Quote 0
                      • DstaufferD
                        Dstauffer
                        啓蒙家
                        Joined:

                        @kiya are you all getting any of Sugar Cane's heavy corduroy 14oz sports jackets?

                        You won’t be satisfied until you wear Iron Heart.

                        last edited by 1 Reply Last reply Reply Quote 0
                        • kiyaK
                          kiya
                          Raw and Unwashed
                          Joined:

                          @Dstauffer:

                          @kiya are you all getting any of Sugar Cane's heavy corduroy 14oz sports jackets?

                          No sorry, didn't order that one for the stores.

                          last edited by 1 Reply Last reply Reply Quote 0
                          • kiyaK
                            kiya
                            Raw and Unwashed
                            Joined:

                            3sixteen Indigo-Dyed Hoodies & CHUP Pineapple Forest Socks

                            For 3sixteen's last drop of the year we have a set of indigo yarn-dyed hoodies and a set of Japanese made CHUP socks.

                            The hoodies are made of a custom heavyweight 500gsm fleece and are available in a double black YKK zipper version with an indigo rawhide zipper pull and a pull-over version.

                            We also have their new collaboration with CHUP socks of Japan, also available in two colors.

                            All four of these items are available now online and in-store.

                            Shop 3sixteen Online: https://www.selfedge.com/3sixteen











                            last edited by 1 Reply Last reply Reply Quote 0
                            • kiyaK
                              kiya
                              Raw and Unwashed
                              Joined:

                              Self Edge Graphic Series T-Shirt #7, Strike Gold's 5104 Straight Tapered Jean, & Merz B. Schwanen's Hemp Henley Tee

                              This week we have the seventh release in the Self Edge Graphic T-Shirt Series, perfect for those who love watches, (decaf) coffee, or both.

                              We have a new straight tapered jean release from Strike Gold!  The 5104 is made of an unsanforized 15oz denim which has a super short slub cotton used for its weft yarn giving it a very unique texture and feel.

                              We also have a new loopwheeled cotton and hemp blend henley t-shirt from Merz B. Schwanen.  These have a super nice hand-feel to them and a perfect fit and are available now in their new navy cotton/hemp color.

                              All three of these items are available now online and at all 5 of our stores.

                              Shop Self Edge Graphic Tees: https://www.selfedge.com/self-edge

                              Shop Strike Gold Jeans: https://www.selfedge.com/strike-gold

                              Shop Merz B. Schwanen: https://www.selfedge.com/merz-b-schwanen











                              last edited by 1 Reply Last reply Reply Quote 0
                              • kiyaK
                                kiya
                                Raw and Unwashed
                                Joined:

                                Iron Heart B-2 Whipcord Jackets and CPO & Superblack Shirts

                                Iron Heart just hit us with four solid releases, a few which are perfect for the winter season.

                                We have their new alpaca lined B-2 whipcord jackets in black and khaki, a 14oz selvedge CPO shirt with hand pockets and a sick corduroy collar, and a Superblack 12oz denim shirt.

                                These are available now all over the place.

                                Shop Iron Heart Online: https://www.selfedge.com/iron-heart














                                last edited by 1 Reply Last reply Reply Quote 0
                                • kiyaK
                                  kiya
                                  Raw and Unwashed
                                  Joined:

                                  Fine Creek's Cardinal Horsehide Jacket

                                  This week from Fine Creek we have their newest jacket, The Cardinal.

                                  This model is based after a classic souvenir jacket and is made of a custom dyed horsehide which feels like no other horsehide we've felt before.  The horsehide has been skived so thin you can see some of the outer skin imperfections through the dye process.  Truly a unique looking and feeling leather was made for this jacket.

                                  The jacket has a light quilted liner, the leather has been double-oiled for an amazing hand-feel, and has color matched custom cotton/poly ribbing.

                                  These jackets are available now in small numbers at all of our stores.

                                  Shop Fine Creek Leathers Online: https://www.selfedge.com/fine-creek-leathers






                                  last edited by 1 Reply Last reply Reply Quote 0
                                  • kiyaK
                                    kiya
                                    Raw and Unwashed
                                    Joined:

                                    3sixteen x Schott Waxed Roughout Leather Jacket

                                    We have a very special release this week from 3sixteen and Schott.  This beautiful 3sixteen x Schott jacket is made of a lightly waxed Horween roughout leather with a sterling silver Good Art snap on the back below the collar.  They've had the epaulets and belt removed for a cleaner look and all the hardware is matte black.

                                    Our brick & mortar stores and customers are very important to us and for this reason these will not be released at midnight Thursday night.  These will be released when we open at noon at all of our locations on Friday.  Our remaining stock will be available online at 2pm (PST) the same day.

                                    Shop 3sixteen x Schott Online: https://www.selfedge.com/3sixteen










                                    last edited by 1 Reply Last reply Reply Quote 0
                                    • ManticoreM
                                      Manticore
                                      Haraki san Expert
                                      Joined:

                                      That is gorgeous. Hope SELA still has a Large available on Saturday when I pop by.

                                      last edited by 1 Reply Last reply Reply Quote 0
                                      • Paul9221P
                                        Paul9221
                                        啓蒙家
                                        Joined:

                                        You know how I know that's a great jacket?  This is the closest that model has been to smiling in a picture 😉

                                        Blanket-line all the things!!!

                                        last edited by 1 Reply Last reply Reply Quote 0
                                        • DionD
                                          Dion
                                          Joined:

                                          Gorgeous jacket!

                                          last edited by 1 Reply Last reply Reply Quote 0
                                          • kiyaK
                                            kiya
                                            Raw and Unwashed
                                            Joined:

                                            The Good Art Family Room at Self Edge Los Angeles

                                            This Saturday, December 22nd, we’ll be holding a launch party for our new Good Art Family Room at SELA from 4pm to 7pm. Both Josh and Rachel from Good Art will be in attendance along with a full line-up of the beautiful things which they make. We’ll be serving beers, nice liquors, and the most impressive line-up of jewelry you’ve ever seen. See you Saturday!

                                            https://www.instagram.com/p/BrqneCtH6Ei/

                                            last edited by 1 Reply Last reply Reply Quote 0
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