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    Iron Heart Fall/Winter 2025 Collection Preview - Now Live

    Self Edge SF, NY, LA, PDX, MX, & ATX

    Iron Heart Retailers
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    • eyeq8402E
      eyeq8402
      Joined:

      just snagged myself one of the new sesf hats. couldn't help myself with the sale. did anyone grab anything?

      last edited by 1 Reply Last reply Reply Quote 0
      • SeulS
        Seul
        Joined:

        Ordered a Sugar Cane shirt and one of those SELA caps.  😘

        last edited by 1 Reply Last reply Reply Quote 0
        • kiyaK
          kiya
          Raw and Unwashed
          Joined:

          INTRODUCING OUR NEW WEBSITE, DARN-IT! VIDEO, AND SALE

          To celebrate the launch of our new website and Darn-It! video we're having a sale across all four Self Edge stores and in our online store this weekend, read a few paragraphs down for sale info.

          We're proud to announce that we've launched an entirely new website. Our old site served us well over the last eight years but was long overdue for an upgrade.  With our new site we've added quite a bit of functionality.  We've also built a mobile version of the site that will automatically load the appropriate version depending on your mobile device. One feature we're especially proud of is something we've yet to see in any other online store, our Jean Finder.  With this feature you input the measurements of your favorite pair of jeans and our site will show which jean model is closest in overall fit to the jean you currently own out of the 90 different models of jeans in our online store.  Our new site was designed by Mark Montgomery, who has been our Art Director for the past four years.  Mark's attention to detail shows through our new site, with every aspect of the shopping experience taken into account with more efficient browsing, clearer size charts, higher-res photographs, and an overall better experience.

          Along with our new site we've finished the Darn-It! video which highlights our jean repair and hemming services which are available at all four of our stores.  This video was directed by our video director, Kellen Dengler, and includes an original J-Zone track produced exclusively for our video.  Watch the video for some insight into how and why we repair and hem the way we do.

          **To celebrate the launch of our new site we're having a sale this weekend at all four stores and online.  Everything will be marked down 14% for three days.

          In-Store Sale at SESF, SENY, SELA, and SEPDX:
          June 20, 21, and 22 (Friday, Saturday, and Sunday)

          Self Edge Online Store Sale:
          Starts 9am (PST) Friday, June 20
          Ends 5pm (PST) Monday, June 23**

          Sale in-store and online will be 14% off (excludes all printed media, CDs, and hems/repairs). Customers which are not local can use a coupon code for 14% off everything in our online store starting at 9AM (PST) Friday June 20, the coupon code will be good until 5pm (PST) Monday, June 23.  Sale terms cannot be retroactive for past purchases or to pre-purchase items which are not in our current stock.

          Coupon Code for 14% off along with free shipping worldwide: JeanFinder

          Self Edge Online Store!

          last edited by 1 Reply Last reply Reply Quote 0
          • SeulS
            Seul
            Joined:

            @Seul:

            Ordered a Sugar Cane shirt and one of those SELA caps.  😘

            Aaaand refunded - apparently my shirt wasn't in stock. Shucks…..

            last edited by 1 Reply Last reply Reply Quote 0
            • kiyaK
              kiya
              Raw and Unwashed
              Joined:

              @Seul:

              @Seul:

              Ordered a Sugar Cane shirt and one of those SELA caps.  😘

              Aaaand refunded - apparently my shirt wasn't in stock. Shucks…..

              We had the other item you ordered but figured you may want to order it with other items than paying the shipping on such  low priced item.

              last edited by 1 Reply Last reply Reply Quote 0
              • madmondayM
                madmonday
                Raw and Unwashed
                Joined:

                when he reads this, if he wants to, you can always ship his items to me & I'll be glad to get it to the pigman.

                i love that guy

                head high, middle finger higher

                last edited by 1 Reply Last reply Reply Quote 0
                • SeulS
                  Seul
                  Joined:

                  Thanks for the offer Michael, but there's no need for that. I'll have another look at the available shirts this afternoon  🙂

                  last edited by 1 Reply Last reply Reply Quote 0
                  • kiyaK
                    kiya
                    Raw and Unwashed
                    Joined:

                    FEEL THE SUMMER VIBE WITH STAR OF HOLLYWOOD, SUN SURF, AND SUGAR CANE LIGHT

                    We've just receive a huge shipment of new shirts from three of our favorite summer shirt makers.

                    Star of Hollywood comes with a capsule collection designed by Vince Ray, Sun Surf gets in an island state of mind with some of the best shirts we've seen yet from the brand, and Sugar Cane light brings warm weather versions of Sugar Cane's most popular patterns.  Fourteen shirts in total.  The Star of Hollywood and Sun Surf shirts are made in limited numbers and will not be restocked.

                    Check the product pages for full spec lists, write-ups, measurements, and high-res photographs.

                    Shop Star of Hollywood, Sun Surf, and Sugar Cane Light














                    last edited by 1 Reply Last reply Reply Quote 0
                    • tatmantallT
                      tatmantall
                      Joined:

                      am totally in love with my sexi23 so decided to order a pair of sexi14bk to give me a nice slim fitting black jean in my arsenal of killer jawns. Waiting on the IH301s restock to happen so I can finally get a pair of IHs back in my collection. Feels like its been forever…

                      "I know to you it may sound strange, but I wish it would rain…"- The Temptations

                      last edited by 1 Reply Last reply Reply Quote 0
                      • T
                        twin
                        見習いボス
                        Joined:

                        Tatmantall My first IH jeans was the 301s. And they sure are killer jeans.

                        last edited by 1 Reply Last reply Reply Quote 0
                        • veloaudioV
                          veloaudio
                          Raw and Unwashed
                          Joined:

                          Kiya, when are the new SExGlobe Specs hitting the website?

                          last edited by 1 Reply Last reply Reply Quote 0
                          • kiyaK
                            kiya
                            Raw and Unwashed
                            Joined:

                            @tatmantall:

                            am totally in love with my sexi23 so decided to order a pair of sexi14bk to give me a nice slim fitting black jean in my arsenal of killer jawns. Waiting on the IH301s restock to happen so I can finally get a pair of IHs back in my collection. Feels like its been forever…

                            You will love that SEXI14bk jean, it's very similar to the jean you just got in indigo in fit, but it shrinks a hair less. 
                            301s restock in every size except 32 is coming on Saturday.  But i believe you may be a 31 in the 301s if you can fit into 32 in the SEXImperial collabs.

                            last edited by 1 Reply Last reply Reply Quote 0
                            • kiyaK
                              kiya
                              Raw and Unwashed
                              Joined:

                              @veloaudio:

                              Kiya, when are the new SExGlobe Specs hitting the website?

                              They're showing up at SEPDX and SENY in a week or less and at SESF, SELA, and the online store within a week from then.  Should be soon!  I've been foaming at the mouth for these since i tried on the final samples, i'm doing something very unreasonable and getting all three colors.

                              last edited by 1 Reply Last reply Reply Quote 0
                              • veloaudioV
                                veloaudio
                                Raw and Unwashed
                                Joined:

                                ^All the colors sounds good. I'm interested in the Uno. Are you willing to share the price yet?

                                last edited by 1 Reply Last reply Reply Quote 0
                                • kiyaK
                                  kiya
                                  Raw and Unwashed
                                  Joined:

                                  @veloaudio:

                                  ^All the colors sounds good. I'm interested in the Uno. Are you willing to share the price yet?

                                  These won't pass the $350 mark.  We wanted them to sell for a bit less than the normal Globe Specs line so we're taking a bit of a hit on the margins due to how many we had to produce.

                                  last edited by 1 Reply Last reply Reply Quote 0
                                  • kiyaK
                                    kiya
                                    Raw and Unwashed
                                    Joined:

                                    IRON HEART'S ULTRA HEAVY JEANS & BUZZ RICKSON'S SLUB COTTON LOGO TEE

                                    Iron Heart have just released two jeans out an unsanforized 21oz selvedge denim.  These start out super rigid and with some wear will setttle in with defined creasing due to the weight and rigidness of the denim, sure to create some intense fading over time.  This denim is available now in both the 634 straight leg fit and the 666 slim tapered fit.  These jeans (as far as we know) will not be restocked and are limited to this run.

                                    We've also received a Buzz Rickson logo t-shirt on a custom Buzz Rickson produced t-shirt body.  Slubby, undyed, and untreated cotton has been used to produce this fabric to give it an off-white shade with tiny specks of cotton fibers still visible.

                                    Shop Iron Heart Online

                                    Shop Buzz Rickson Online







                                    last edited by 1 Reply Last reply Reply Quote 0
                                    • S
                                      Snowy
                                      Joined:

                                      That beard, it's so awesome!

                                      last edited by 1 Reply Last reply Reply Quote 0
                                      • kiyaK
                                        kiya
                                        Raw and Unwashed
                                        Joined:

                                        Flat Head & Real Japan Blues Summer Collection and Horsehide Jackets

                                        We've just received a set of Flat Head and Real Japan Blues short sleeved shirts and t-shirts perfect for the warmer months.  Along with these new shirts we've also had a run of brown Shinki horsehide jackets made for Self Edge, these things fit like a dream and the leather is what you would expect from Flat Head.  Check the product page for the leather jacket for a full rundown of all hardwear and leather specifications.

                                        We've also received a full restock of jeans, wallet chains, silver rings, belts in both tan and black, and blank heavyweight t-shirts in various colors.

                                        Shop Flat Head Online

                                        Shop Real Japan Blues Online













                                        last edited by 1 Reply Last reply Reply Quote 0
                                        • mclaincauseyM
                                          mclaincausey
                                          見習いボス
                                          Joined:

                                          Great haul; that woven native striped tee grabbed my attention in particular.

                                          Think it, be it.

                                          last edited by 1 Reply Last reply Reply Quote 0
                                          • tatmantallT
                                            tatmantall
                                            Joined:

                                            If only that jacket had 30" sleeves…

                                            "I know to you it may sound strange, but I wish it would rain…"- The Temptations

                                            last edited by 1 Reply Last reply Reply Quote 0
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