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    Iron Heart Fall/Winter 2025 Collection Preview - Now Live

    Self Edge SF, NY, LA, PDX, MX, & ATX

    Iron Heart Retailers
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    • Madame ButtonflyM
      Madame Buttonfly
      IHUK Crew
      Joined:

      @Seul:

      Staring hard at that bottle… Girl needs a drink...

      Sitting directly opposite G in the office all day, a girl needs a bottle of bourbon close at hand…

      Thank you @kiya and the lovely Mrs Self Edge for lovely gifts xxx

      AKA Mrs G

      last edited by 1 Reply Last reply Reply Quote 0
      • kiyaK
        kiya
        Raw and Unwashed
        Joined:

        @Madame:

        @Seul:

        Staring hard at that bottle… Girl needs a drink...

        Sitting directly opposite G in the office all day, a girl needs a bottle of bourbon close at hand…

        Thank you @kiya and the lovely Mrs Self Edge for lovely gifts xxx

        So glad the bourbon, gin, and hat all made it to you (and your assistant Giles) in one piece.
        Wish we were there to enjoy them with you!

        last edited by 1 Reply Last reply Reply Quote 0
        • GilesG
          Giles
          IHUK Crew
          Joined:

          Give me a bottle of bourbon and I'll be anyones's assistant….

          "OK face up to it - you're useless but generally pretty honest and straightforward . . . it's a rare combination of qualities that I have come to admire in you" - Geo 2011

          last edited by 1 Reply Last reply Reply Quote 0
          • kiyaK
            kiya
            Raw and Unwashed
            Joined:

            Self Edge x Imperial = SEXI23

            With this new collaboration we've gotten together with Imperial, a brand we've been carrying since the day we opened, to create a slim tapered jean in a super low tension denim.  This fabric has been made very slowly by a tiny mill run by only a few employees in Kojima (Okayama, Japan).  The weaving speed of the loom was set to a very low speed; at this speed the loom was able to create approximately 23 yards of denim in a work day, enough for about a dozen jeans.  This extremely slow speed yields a denim that is a bit abrasive at first and very breathable despite it's 16oz weight. 
            The indigo yarns were dipped ten times in a method which yields a deep indigo color on the warp threads yet the core has stayed bright white.  This combined with the feel of the denim and the fit of the jean means that over time this will be a denim that yields a defined and high contrast fade with regular wear.

            The SEXI23 jean has a medium rise and slim upper block that continues down to a slim tapered fit throughout the body of the jean.  We wanted a jean that could be worn slim with a hefty denim that breathes for the warmer months.

            The Imperial SEXI23 jean will go on sale at noon (local time) Saturday, June 7th at all four Self Edge stores.  The jean will also go on sale in our online store at 9am (PST) the same day.

            Check the product page for a full spec list on this jean, measurements, and high-res photographs.

            Shop Imperial Online









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            • veloaudioV
              veloaudio
              Raw and Unwashed
              Joined:

              Bravo on the new website Kiya.

              last edited by 1 Reply Last reply Reply Quote 0
              • kiyaK
                kiya
                Raw and Unwashed
                Joined:

                @veloaudio:

                Bravo on the new website Kiya.

                Thank you! Glad you like it.

                last edited by 1 Reply Last reply Reply Quote 0
                • tatmantallT
                  tatmantall
                  Joined:

                  Just finished the soak snd drying of these sexi23… Very pleased. Have been looking fora cut like this for quite sometime and the search is over. The denim is hand down one of my favorites in term of texture and appearance. In anxious to see the progress.

                  "I know to you it may sound strange, but I wish it would rain…"- The Temptations

                  last edited by 1 Reply Last reply Reply Quote 0
                  • tatmantallT
                    tatmantall
                    Joined:

                    Man… Can't figure why my pics keep posting sideways now that I'm going direct from mobile. Sorry guys

                    "I know to you it may sound strange, but I wish it would rain…"- The Temptations

                    last edited by 1 Reply Last reply Reply Quote 0
                    • trail and arrowT
                      trail and arrow
                      Joined:

                      last edited by 1 Reply Last reply Reply Quote 0
                      • tatmantallT
                        tatmantall
                        Joined:

                        Thanks man

                        "I know to you it may sound strange, but I wish it would rain…"- The Temptations

                        last edited by 1 Reply Last reply Reply Quote 0
                        • trail and arrowT
                          trail and arrow
                          Joined:

                          naturally///great fit!

                          last edited by 1 Reply Last reply Reply Quote 0
                          • GraemeG
                            Graeme
                            啓蒙家
                            Joined:

                            Looking good there Tatman.

                            last edited by 1 Reply Last reply Reply Quote 0
                            • AnesthetistA
                              Anesthetist
                              見習いボス
                              Joined:

                              Looking good Tat! I might have to sell my SEXIH 22 301 and pick these up if the thighs work. With all the squats I've been doing they don't fit!

                              IG: bluehandsslim

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                              • tatmantallT
                                tatmantall
                                Joined:

                                Thanks guys. It's an unbelievably fantastic cut and the denim is absolutely breathtaking… In my top 3 based off initial appearance. Can't wait to see the fading properties. Highly recommended, am actually considering purchasing a second for later on down the road...

                                "I know to you it may sound strange, but I wish it would rain…"- The Temptations

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                                • S
                                  Snowy
                                  Joined:

                                  @tatmantall:

                                  Man… Can't figure why my pics keep posting sideways now that I'm going direct from mobile. Sorry guys

                                  Apology accepted :). Used to head craning when I see your posts these days, lol.

                                  Very flattering cut on you.

                                  last edited by 1 Reply Last reply Reply Quote 0
                                  • tatmantallT
                                    tatmantall
                                    Joined:

                                    Lol… It's my mission to figure out why it's doing that on This forum more sooner than later... And thanks for the kind words snowman.

                                    "I know to you it may sound strange, but I wish it would rain…"- The Temptations

                                    last edited by 1 Reply Last reply Reply Quote 0
                                    • kiyaK
                                      kiya
                                      Raw and Unwashed
                                      Joined:

                                      We've received a full restock of Strike Gold's 5105 and 5109 jeans at SESF and in our online store (along with belts in tan or black).  These won't last long:
                                      http://www.selfedge.com/strike-gold

                                      last edited by 1 Reply Last reply Reply Quote 0
                                      • kiyaK
                                        kiya
                                        Raw and Unwashed
                                        Joined:

                                        INTRODUCING OUR NEW WEBSITE, DARN-IT! VIDEO, AND SALE

                                        To celebrate the launch of our new website and Darn-It! video we're having a sale across all four Self Edge stores and in our online store this weekend, read a few paragraphs down for sale info.

                                        We're proud to announce that we've launched an entirely new website. Our old site served us well over the last eight years but was long overdue for an upgrade.  With our new site we've added quite a bit of functionality.  We've also built a mobile version of the site that will automatically load the appropriate version depending on your mobile device. One feature we're especially proud of is something we've yet to see in any other online store, our Jean Finder.  With this feature you input the measurements of your favorite pair of jeans and our site will show which jean model is closest in overall fit to the jean you currently own out of the 90 different models of jeans in our online store.  Our new site was designed by Mark Montgomery, who has been our Art Director for the past four years.  Mark's attention to detail shows through our new site, with every aspect of the shopping experience taken into account with more efficient browsing, clearer size charts, higher-res photographs, and an overall better experience.

                                        Along with our new site we've finished the Darn-It! video which highlights our jean repair and hemming services which are available at all four of our stores.  This video was directed by our video director, Kellen Dengler, and includes an original J-Zone track produced exclusively for our video.  Watch the video for some insight into how and why we repair and hem the way we do.

                                        Darn-It! Video: https://vimeo.com/selfedge/darnit

                                        **To celebrate the launch of our new site we're having a sale this weekend at all four stores and online.  Everything will be marked down 14% for three days.

                                        In-Store Sale at SESF, SENY, SELA, and SEPDX:
                                        June 20, 21, and 22 (Friday, Saturday, and Sunday)

                                        Self Edge Online Store Sale:
                                        Starts 9am (PST) Friday, June 20
                                        Ends 5pm (PST) Monday, June 23**

                                        Sale in-store and online will be 14% off (excludes all printed media, CDs, and hems/repairs). Customers which are not local can use a coupon code for 14% off everything in our online store starting at 9AM (PST) Friday June 20, the coupon code will be good until 5pm (PST) Monday, June 23.  Sale terms cannot be retroactive for past purchases or to pre-purchase items which are not in our current stock.

                                        Coupon Code for 14% off along with free shipping worldwide: JeanFinder

                                        Self Edge Online Store!

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                                        • madmondayM
                                          madmonday
                                          Raw and Unwashed
                                          Joined:

                                          Jean Finder feature is genius on another level & would only have been thought up by someone who answered the question, "i got a pair of xxx that i love, what jean would you say fits closest to them?"  & 14% off you say, let me have a closer look . . . .

                                          head high, middle finger higher

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                                          • pillowPANTSP
                                            pillowPANTS
                                            Joined:

                                            Jean finder is def a great idea. Gonna go try it out now. Good job Kiya

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