2013 Autumn/Winter Pipeline
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The first thing I would do is start with Google Forms https://support.google.com/drive/answer/87809?hl=en its a simple way of setting up easy surveys on the product page to first get an indication of the interest in that sample product. A lot of waste will be saved here alone. First you need to know if the product is wanted or not, once you learn how many people have come to the page, and how many people have clicked yes or no, you can see the interest there for a start. Then if you have a high hit rate to that page and a high hit rate to the survey and a high hit rate to YES I'd move to second tier of questions with a form which may have features. For example Lee 101j lined, unlined or both. Again you check the number of people who have hit the page (interest), then hit the survey (more interest), then filed out the survey (serious interest), then clicked lined and from those numbers you can indicate the interest and the core amount of buyers and what they want. Sure you can't guarantee they will buy, although I would incetivise them with a much lower rate on the product if they put money down now and save X % on it before it goes into production, however you will know for certain what people want and how badly they want it by adding these forms to all sample pages. Hope this helps.
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G - What if a full deposit could buy you a ticket to a "pre-sale" where there would be 24 hours to exclusively use the newly published charts before the inventory is released to the public? If you make a deposit, but you don't get in touch with the IH in the given "pre-sale" window, your slot is forfeited and you have to get in line like the rest of us.
That'll give those who are chomping at the bit for a particular item a chance to get it and feel like they've done their due diligence. It can be on a first come, first served basis too.
I'm not sure if I get this idea. What if more people hit the "pre-Sale" window than there are articles? Isn't it just an early date for the sale? What if somebody is a frequent buyer, but active only in the webshop and misses the presale option? You will end up with disappointed guys nevertheless. It seems more fair to me, to set a certain date when stuff goes online and then it's first come, first serve.
This leaves the problem, that one would have to buy all items that show up when they hit. You can't spread the purchases over weeks or months, waiting when your account is balanced again. It would help, when new stuff would hit the shelves regularly instead of the flood every spring or fall.Unfortunately I have no freakin idea how to solve this…instead of becoming rich (so I can buy all when it hits the shelves) and spend even more time online to grab my share in time. From a businessman's view, I think you're doing all you can, G.
The first thing I would do is start with Google Forms … Hope this helps.
I think that's a good idea, at an early point and would at least bring us a sufficient amount of items. It could end up almost in a form of crowdfunding, when 50 guys show interest in a lined stormrider and commit to buying one by paying 50% of the price.
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@Max:
From a businessman's view, I think you're doing all you can, G.
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Yeah, like I said…spreading the releases could help us customers who want to buy more items but can't afford them immediately. But, I assume you can lower the shipping costs when you get a lot of stuff at once and you sell a lot of it the minute you put it online. So there's no point in changing the current system, as this would result in lowering the margins, I guess.
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ughh…. that 101j is going to be impossible to pass up... Looks like Ill be grabbing this as well as the type III LHT so long as the measurements are cooperative.
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I'm definitely tempted. I spent my high school years in Storm Riders and still have a 50L if anyone is interested - yours for the shipping.
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The first thing I would do is start with Google Forms https://support.google.com/drive/answer/87809?hl=en its a simple way of setting up easy surveys on the product page to first get an indication of the interest in that sample product. A lot of waste will be saved here alone. First you need to know if the product is wanted or not, once you learn how many people have come to the page, and how many people have clicked yes or no, you can see the interest there for a start. Then if you have a high hit rate to that page and a high hit rate to the survey and a high hit rate to YES I'd move to second tier of questions with a form which may have features. For example Lee 101j lined, unlined or both. Again you check the number of people who have hit the page (interest), then hit the survey (more interest), then filed out the survey (serious interest), then clicked lined and from those numbers you can indicate the interest and the core amount of buyers and what they want. Sure you can't guarantee they will buy, although I would incetivise them with a much lower rate on the product if they put money down now and save X % on it before it goes into production, however you will know for certain what people want and how badly they want it by adding these forms to all sample pages. Hope this helps.
- This is not a democracy. This is mine and Haraki's investment, we will do what we want with some input from you guys. We like hearing what you want, but at the end of the day, it is Haraki's DNA coursing through the product that has made Iron heart a success.
- Survey are useless, I have tried it loads of times before, in may different guises. The ONLY way to get sensible commitment is to take full payment from the person. And as we do not know what size something is until it arrives, that is not possible.
- If we could sell it cheaper we would sell it cheaper to everyone.
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I'm not suggesting it is a democracy, the stats would be private, for your eyes only. I'm merely suggesting a way for YOU to unearth initial interest, not us. You have released quite a few items over the years that haven't sold, other stock you have run out of fast, I'm merely suggesting a way for you to know before you stumble into a production run of something no one wants or a lot want immediately that would give you a pretty good idea of the interest. I'm just trying to be helpful. But you find surveys useless. So nevermind.
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I'm pretty happy with the status quo. We get input and we get previews. That's special.
You win some, you lose some. There are items I yearn for, and I'll never have them. That's OK.
C'est la vie.
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I suggested it a few times before - I think it would be great, if more shirts / Flannels would be made as a regular item or rerun from time to time. (Thinking Sh 31, 20 grey, 19 hint hint) It would probably even save development costs for sizing tables and fabric specifics.
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I do, Eli, believe me.
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what is it they say about shit that ain't broke?
