Self Edge SF, NY, LA, PDX, MX, & ATX
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Congratulations!
When the Self Edge empire expands to Austin, let me know. The wife already told me we could relocate if I find a job there.
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Major congrats!!! And I echo chris, I'd be road tripping to Austin Fortnightly.
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The Roy Indigo Slub-Striple "Portland" Shirt
Roy's been hiding away in his studio for the past four months working on honing his shirt making skills. His first shirt release, which sold out in minutes, was a simple chambray shirt with some fun detailing. With this next shirt he's taken his production techniques and stepped them up a few notches all while using a fabric thats rarely seen outside of Japan. Roy has expressed that he's never spent this much time on each garment as he did with this run of shirts due to some of the complicated detailing.
The fabric on the "Portland" shirt is an American cotton lightly slub-striped selvedge textile from Japan's Rampuya mill thats been sanforized. The shirt features deadstock depression-era milky glass buttons, chainstitch run-off, selvedge accented gusseted sideseams, chainstitch embroidered hidden "Roy", 3-needle felling, and extra buttons in a hidden cyanide pill-pocket at the bottom tip of the placket, because as Roy says, "They'll never take you alive".
This shirt will go on sale at noon (local time) at all four Self Edge stores on Saturday, August 3rd, and will be available online at 10am (PDT) the same day.
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+1 Sean… that cyanide pill pocket will come in handy
... I'll have to fight off a hangover tomorrow morning and cop one 
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Damn that's a nice looking shirt… And I'm loving those measurements... FUCK...
My thoughts exactly
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I really wish I had pulled the trigger on Roy's chambray and I told myself I wouldn't miss his next shirt. $370 does seem a bit high though but I'm sure there were many many labor hours spent on the shirt and I assume the quality/detail is impeccable.
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I'd love to know how he priced it @ $370. I'm sure it's worth $370 from the effort involved, but it's hard to see what makes it $100 than the general price on a chambray.
I'm sure there may have been greater production costs, but my cynical hypothesis is that this price is what it's believed the market will bear. If they sold out last time in minutes, it's probably safe to assume they can sell out in days at $100 more
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Consider there are 75 shirts in all ( I thought I read 95 shirts were made), and each shirt is completely sewn together by one person, you will need to decide whether it is worth it to own a piece.
Edit: 95 pieces for the SEXDB jeans.
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Yeah Omega; I don't actually find the price outrageous, and I shouldn't have called my hypothesis cynical either, pricing to the market is just business. I've spent about that on an IH before too. Dead stock glass buttons and other details make it very tempting to me.
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MOST importantly, congrats on the new store Kiya and crew! It's been enjoyable watching it come together over the past while, now the moment is here.
This x10. Big congrats on bringing SE to the PNW. Next time I am in Seattle I am going to take the 3 1/2 hour trip to check the place out! Might have to crash for the night with all the breweries in that district.
