Iron Heart in the Press or on other Sites
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Anyone get any ideas of how we could improve?
Pre-ordering is not a solution as people change their mind or size.
Completing a form giving an indication of what people want in advance is useless, because everyone completes the form "just in case" and we get left with loads of stuff that is hard to get rid of.And Max, I take a load more of each item now (if available) than I did in the past. I probably brought over no more than 12-15 IHSH-20's. With the IHSH-72, I probably got in about 80 (and I restocked at least twice when I realised I had under estimated demand). Plus there are more retailers now who take the stuff as well.
Here's another issue. We all hated it when shirts would pop up from another brand made in the same fabric as an Iron Heart shirt. So now, in the main, we design all our own fabric. We have to estimate total demand and then get the fabric woven, if we run out, we are really stuffed as we can't just pop down to the mill and buy another roll.
I'm not defending my position or my approach, I spend long sleepless nights trying to solve this dilemma.
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Yeah, I figured that the switch to completely IH-made fabric has to do with it. I have no real solution. Just a thought - I wouldn't mind less new products per year but those who make it coming in larger numbers and being available for maybe even 2-4 seasons.
Like the old hickory or chambray shirts. They were restocked from time to time and so much better available as the one-off runs of the flannels. Sh33 is nother good example.And, not knowing the sales, my observation is that flannels are highly anticipated and sell like crazy.
So why not make 3 times as much (over a longer period of time, if the mills are too small) and sell them before doing new stuff? That matches the brand philosophy better - no fashion, classic designs that outlast seasonal trends. But I'm not working in fashion or retail, so I'm no expert.It seems like a dilemma indeed: the old folks who own much lust for new gear. The new dudes buy that too, but would also go for classics. But my feeling is, that as the crowd gets bigger and bigger, the available stuff, whatever it is, sells much faster.
(Another thought: Does anybody enjoy it less, just because many others wear one? I don't think so. You will most likely never meet somebody on the street wearing it too, so I don't care if 1000 people over the world own one
I wear it for the product and look, not for the exclusivity) -
Yes, exactly. And I'd love it if the same would apply on the SH 31, 20, 38, 72, 70 etc. Speaking a transfer of the calculation of quantities and supply for the flannels.
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I believe that every brand which doesn't
develop itself will not survive.Cause of the growing denim market every brand has to try to open for new target audiences what means to keep the demand alive.
Maybe that's the reason why IH creates new styles and fabrics every year. The balancing act is to keep the seniors interested (no one will buy the same stuff twice!), to thrill the rookies and to keep the quality on that high level!
IMHO that is no problem ATM though IH is not an insiders' tip anymore.
And like G said small batches minimize the financial risks (but the profits too) and keep the market demand.
Just my 2cents!
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@Max:
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I ve most likely never meet somebody on the street (and i live in a big city) wearing it too, so I don't care if 1000 people over the world own one I wear it for the product and look, not for the exclusivity)This!
This has nothing to do with the biz side of it though…
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No, but with those that said that they prefer the low stocks as they love to own exclusive items.
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Fascinating exchange. I've enjoyed hearing both sides. Being new I'll keep my input to myself. I preordered the jeans, but didn't start ordering until really digging into the forums. It has to drive a lot of business.
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I'm sure that Iron Heart is growing but is it really that popular? I'm not going to comment on supply/demand stuff, I'm just wondering if you dudes actually see anyone that you couldn't recognize from the forums wearing it on the street.
Also, I'm not sure if there are so many newbies. There are a lot of old posters that don't come around anymore and it's the nature of such an accessible forum to fill that void; I don't think it indicates any huge shift from old to newcomers. Anyway, just wanted to get into the convo
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Well, it's 2700+ members round here now. Remember the 1000 member draw? And when you look at other forums like Sufu, IH is among the most popular brands and for many the first real japanese jeans. Same goes for Samurai. But I have only met one guy with IH on the street so far.
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@Max:
But I have only met one guy with IH on the street so far.
Zero for me. IH and other quality products are a personal philosophy. To everyone else they're "just" a pair of blue jeans.
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Anyone get any ideas of how we could improve?
Pre-ordering is not a solution as people change their mind or size.
Completing a form giving an indication of what people want in advance is useless, because everyone completes the form "just in case" and we get left with loads of stuff that is hard to get rid of.And Max, I take a load more of each item now (if available) than I did in the past. I probably brought over no more than 12-15 IHSH-20's. With the IHSH-72, I probably got in about 80 (and I restocked at least twice when I realised I had under estimated demand). Plus there are more retailers now who take the stuff as well.
Here's another issue. We all hated it when shirts would pop up from another brand made in the same fabric as an Iron Heart shirt. So now, in the main, we design all our own fabric. We have to estimate total demand and then get the fabric woven, if we run out, we are really stuffed as we can't just pop down to the mill and buy another roll.
I'm not defending my position or my approach, I spend long sleepless nights trying to solve this dilemma.
i think for the most part you guys are doing a bang up job
the only items i have ever missed and been bummed were due to things like really limited numbers like the black chino selvedge western ihsh69
but i believe that was a production issue and not a ordering issue
the one thing i think could help ih more is a more consistent cut across the shirt rang, every shirt has a different cut to it and i understand that some of its due to materials and how they act differently but that cant account for it all
some shirts in almost the exact same material come out completely different (20-72 for example)
just my 2 cents -
Looking back over the 3+ years of the forum, Giles has said time and again that one of his biggest headaches is trying to predict demand and sizing. It's a total crapshoot for the most part. The recent run of TW shirts sold in a couple of hours, but other things that should have sold easily still linger on, even after hefty discounting (Forum tee shirts leap to mind). I don't doubt that the issue has been a constant source of debate for the Iron Heart crew, with no easy end in sight.
Sadly, I'm not smart enough or experienced enough in retail sales to try and tell Giles and Haraki how to do it better. I wish I could.
