Introducing Boncoura
A Japanese loveletter to classic American workwear.
Of the many things that stood out about Boncoura when we visited them in Osaka last year, it was their genuine love for the clothing that left the strongest impression.
Boncoura is a family-run brand founded in 2011 by Hisashi Morishima. It’s a label born from a deep admiration for classic American workwear, and over the years, the brand has dedicated itself to the careful study and recreation of vintage selvedge denim.
We’re not just talking about reproducing the look of vintage garments — we’re talking about ground-up recreations of authentic textures and construction details, with a keen eye for the way a garment ages over time.
All of Boncoura’s fabrics are custom-made, each the result of years of research and refinement. Their garments are studied reproductions - stitch for stitch and weave for weave. They’re made with love and built to a level of fidelity that would border on obsessive for many.
Check out our first arrivals below, and keep an eye out for more in the coming months.

Boncoura Jeans
15oz Indigo Selvedge Denim, XX & 66 Fits
We have two Boncoura jean styles available in a proprietary selvedge denim: the XX and the 66. The XX is a straight-leg fit with a mid-to-high rise. It has a full top block and thigh, with just a touch of subtle taper below the knee.


The 66 offers a more tapered fit. It’s slightly narrower through the thigh than the XX and tapers more noticeably from knee to hem, delivering an authentic ’60s-era silhouette.


Both are cut from an original 15oz “Ike” cotton selvedge denim - developed over many years under the direction of founder Hisashi Morishima.
“Ike” cotton blends hand-selected raw cotton varieties to recreate the character of mid-century American denim. The yarn is spun with lower tension to preserve natural irregularities, then rope-dyed with pure indigo and woven slowly on vintage-style looms, producing a fabric with a crisp hand, subtle slub, and strong fading potential.
Both styles showcase faithful reconstructions of traditional denim detailing. This includes full-cotton stitching to allow natural puckering, hidden rear pocket rivets, and a deerskin patch. Even the waist labels are individually stamped using a vintage typewriter.
Button-Down Shirt
Indigo Selvedge Chambray
A hardy, single-pocket button-down cut from a custom-developed selvedge chambray.
The fabric is slowly woven on traditional power looms using pure indigo–dyed yarns, resulting in a sturdy cloth with a neppy, uneven texture inspired by vintage deadstock fabrics. Finished with painted brass buttons and contrast stitching.



















































































