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    Iron Heart Fall/Winter 2025 Collection Preview - Now Live

    What do you want to see from Iron Heart Racing?

    Future and Planned Products
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    • GraemeG
      Graeme
      啓蒙家
      Joined:

      @neph93:

      Which is what leads me to think that IHR and IHI are aiming for the same sort of customer base in the US that IH already serves in Japan.

      My point was more that the marketing should aim to be more inclusive, than just saying, "It's clothing for Harley riders." Motorcyclists can be quite tribal.

      So does anyone want to take bets on how long it'll take @neph93 to buy the vest? 😃

      last edited by 1 Reply Last reply Reply Quote 0
      • neph93N
        neph93
        見習いボス
        Joined:

        Let’s wait and see if it’s full of Kevlar and costs 800USD first. In that case it might take a week or two… [emoji51]

        «Stevie Heighway on the wing!
        We had dreams, and songs to sing…»

        • Dame Vera Lynn
        last edited by 1 Reply Last reply Reply Quote 0
        • Megatron1505M
          Megatron1505
          見習いボス
          Joined:

          I’m not sure the marketing does say that it’s for younger Harley riders, unless I missed something. Maybe it was mentioned here but I don’t think it’s part of the marketing.

          Made in England, clothed in Japan, fed in America and drunk in Belgium !

          last edited by 1 Reply Last reply Reply Quote 0
          • GilesG
            Giles
            IHUK Crew
            Joined:

            The young HD rider thing is an Haraki-ism.  `He basically means younger riders…...

            "OK face up to it - you're useless but generally pretty honest and straightforward . . . it's a rare combination of qualities that I have come to admire in you" - Geo 2011

            last edited by 1 Reply Last reply Reply Quote 0
            • Matty123M
              Matty123
              Raw and Unwashed
              Joined:

              @neph93:

              Let’s wait and see if it’s full of Kevlar and costs 800USD first. In that case it might take a week or two… [emoji51]

              Don't threaten Reuben with a good time.

              Maybe so. Maybe not

              last edited by 1 Reply Last reply Reply Quote 0
              • H
                Hematoma
                Raw and Unwashed
                Joined:

                This might be sort of off topic for this thread, but if sales in Japan are dropping, has H considered making some "non-biker" wear?  It wouldn't have to abandon the IH aesthetic, standards, etc., but some of the complaints you see about current productions have to do with features that are geared towards bikers, so maybe tweaking things for more of a mainstream appeal (e.g., shorter arms on certain pieces) would help.

                Any idea of brands like the Flat Head, PBJ, etc popularity in Japan is dropping too?

                last edited by 1 Reply Last reply Reply Quote 0
                • GilesG
                  Giles
                  IHUK Crew
                  Joined:

                  All Japanese brands in our space are having a hard time at the moment.  We are better protected than most because of the size of our International sales.  I predict we will see some well-loved names disappearing in the next couple of years…..

                  "OK face up to it - you're useless but generally pretty honest and straightforward . . . it's a rare combination of qualities that I have come to admire in you" - Geo 2011

                  last edited by 1 Reply Last reply Reply Quote 0
                  • Filthy2123ozjunkieF
                    Filthy2123ozjunkie
                    見習いボスー
                    Joined:

                    😞

                    last edited by 1 Reply Last reply Reply Quote 0
                    • ROmanR
                      ROman
                      Haraki san Prodigy
                      Joined:

                      I'm just finishing up a job in Myrtle Beach, SC., which is known for it's large biker crowd and scene. One day for lunch, by accident myself and 2 co-workers went to lunch, the place we wanted was closed, but across the street was a bar called Suck Bang Blow. We ate there, on that day it was a very mellow crowd, and friendly. The Barman was showing me pictures of they're events they get thousands of attendees. Maybe some Iron Heart people should attend and display what they got. www.suckbangblow.com

                      last edited by 1 Reply Last reply Reply Quote 0
                      • ROmanR
                        ROman
                        Haraki san Prodigy
                        Joined:

                        Above, I stated Myrtle Beach, I'm actually in Murrells Inlet, just south of Myrtle Beach. Also a beautiful area.

                        last edited by 1 Reply Last reply Reply Quote 0
                        • xtcclassicX
                          xtcclassic
                          啓蒙家
                          Joined:

                          @Giles:

                          All Japanese brands in our space are having a hard time at the moment.  We are better protected than most because of the size of our International sales.  I predict we will see some well-loved names disappearing in the next couple of years…..

                          I hate to hear that. Why is this happening?

                          last edited by 1 Reply Last reply Reply Quote 0
                          • O
                            Omega Man
                            Haraki san Student
                            Joined:

                            @xtcclassic:

                            I hate to hear that. Why is this happening?

                            I hope I am not stepping on a mine field here.
                            Aging demographics, and the need to connect with a younger generation.  I also think the younger generation don't really want to wear what their dad (however young…) used to wear when they are growing up.  They are bombarded with a lot of choices, mass marketing, fast fashion with cheaper and disposable clothing. 
                            How many chambray / plaid / UHF shirts do you really need?
                            Pricing is probably another factor.  The market is small and IH is a niche product (IMHO), not a lot of people willing to spend $$$ on a shirt / a pair of jeans.  If they do, IH is probably not at top of the list unless you are a denim head.

                            last edited by 1 Reply Last reply Reply Quote 0
                            • Matty123M
                              Matty123
                              Raw and Unwashed
                              Joined:

                              All Opinions are welcome I would think. I understand what you are saying and you sure were respectful and non confrontational.

                              Maybe so. Maybe not

                              last edited by 1 Reply Last reply Reply Quote 0
                              • xtcclassicX
                                xtcclassic
                                啓蒙家
                                Joined:

                                All of that has been true for a very long time though, and Japanese brands have done well enough. I’m wondering what has changed recently to put some brands in danger of going out of business.

                                last edited by 1 Reply Last reply Reply Quote 0
                                • madmondayM
                                  madmonday
                                  Raw and Unwashed
                                  Joined:

                                  globalization might have an impact on some brands having a rough time.  does anyone recall the issues PBJ was having with a vendor selling items at Japan retail when US retailers got wind and started kicking and screaming foul?

                                  we may be looking a bit down the road since IHUK has history with a lot of brands their perspective and insight is a little different from us lay people.

                                  what's really happening is we are moving more towards a utopian society and so clothes and all that don't matter anymore . . . .  😃 😃

                                  Iron Heart Racing will be fun to watch grow from the ground up.  Now to get Alex and Sam on bikes in the gear on a tour of the biker circuit.  Sh!t sponsor a small team of weirdos and unique individuals like the skate companies used to do back in the day and let it do what it do.

                                  head high, middle finger higher

                                  last edited by 1 Reply Last reply Reply Quote 0
                                  • neph93N
                                    neph93
                                    見習いボス
                                    Joined:

                                    It’s the market in Japan that is the problem here. Not the international market. They’ve become even more bananas in Japan about fast fashion than in the West and it’s affecting sales of quality goods.

                                    «Stevie Heighway on the wing!
                                    We had dreams, and songs to sing…»

                                    • Dame Vera Lynn
                                    last edited by 1 Reply Last reply Reply Quote 0
                                    • GilesG
                                      Giles
                                      IHUK Crew
                                      Joined:

                                      @neph93  Exactly, our market outside of Japan is growing, has done year on year since we started selling outside of Japan.  That may not continue of course, but I fundamentally believe that there are enough consumers out there who want the stuff we make to keep us running a successful international business. It is the Japanese market that is suffering. I said in my initial comment that we are better protected than most (brands in our space) because of the size of our international market.

                                      There is at least one brand in our space that effectively no longer has a Japanese market for their clothing.

                                      So, whilst Iron Heart International is growing, IH Japan is not.  Haraki and I have to work out ways of remedying that shortfall, if we don't and we can't keep the workshops busy then we too are in deep shit.

                                      Iron Heart Ignition, Iron Heart Racing and Monme are all initiatives to fill the gaps….

                                      "OK face up to it - you're useless but generally pretty honest and straightforward . . . it's a rare combination of qualities that I have come to admire in you" - Geo 2011

                                      last edited by 1 Reply Last reply Reply Quote 0
                                      • Clint_DC
                                        Clint_D
                                        啓蒙家
                                        Joined:

                                        @Megatron1505:

                                        I’m not sure the marketing does say that it’s for younger Harley riders, unless I missed something. Maybe it was mentioned here but I don’t think it’s part of the marketing.

                                        I was thinking the same.  There is a considerable vintage (and vintage style) motorcycle scene and most all the guys I know are knowledgeable and can appreciate most brands and types of motorcycle.  Most riders that I know don't discriminate and won't dismiss someone just because they ride "X" motorcycle.  If someone is passionate about what they ride, there's a mutual respect there.  I imagine that the same thinking is involved with the riders own personal style.  If someone is passionate about their own personal style, there's a similar level of respect.

                                        ATX IH Hoarder

                                        last edited by 1 Reply Last reply Reply Quote 0
                                        • neph93N
                                          neph93
                                          見習いボス
                                          Joined:

                                          Dumbass question, so I'll be the one to ask it… and not that I have a VESTed interest in the answer (see what I did there), but when is the official commercial launch for this line?

                                          «Stevie Heighway on the wing!
                                          We had dreams, and songs to sing…»

                                          • Dame Vera Lynn
                                          last edited by 1 Reply Last reply Reply Quote 0
                                          • GilesG
                                            Giles
                                            IHUK Crew
                                            Joined:

                                            Ignition in Summer
                                            Racing December

                                            "OK face up to it - you're useless but generally pretty honest and straightforward . . . it's a rare combination of qualities that I have come to admire in you" - Geo 2011

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