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    Iron Heart Fall/Winter 2025 Collection Preview - Now Live

    Self Edge SF, NY, LA, PDX, MX, & ATX

    Iron Heart Retailers
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    • kiyaK
      kiya
      Raw and Unwashed
      Joined:

      Stevenson Overall Co. Summer Collection Es Muy Flamas

      Stevenson has quickly turned into one of our favorite brands at Self Edge.  They're consistently producing exciting collections and innovating with their fabrics in a way we don't often see.  With this new summer collection we have t-shirts made of a particular type of cotton from Memphis to create a unique feel and texture, wildly woven shirts available in both jacquard woven and indigo-dyed versions, indigo yarn-dyed short sleeve henley shirts, and more.

      They've also produced their popular 727 La Jolla fit in a lightweight black/black denim, perfect for those which ignore summer colors for the warmer months.

      All these items along with a full restock of the 727 indigo, 714 indigo, and all chinos are available now at all Self Edge stores.  Check the product pages for detailed descriptions for the collection.

      Shop Stevenson Online











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      • kiyaK
        kiya
        Raw and Unwashed
        Joined:

        3sixteen Kibata Unsanforized Jeans & Short Sleeve Pull-Over Shirt

        One of the most highly anticipated jean releases of this past year has been 3sixteen's foray into unsanforized denim.  They've taken their two most popular denim styles, the 14.5oz indigo 100x denim and their Shadow Selvedge 120x denim and produced them in a newly developed unsanforized loomstate version fittingly named "Kibata", meaning "unsanforized" in Japanese.  These are not merely un-treated versions of the regular styles, the weave and feel has been modified so the hand-feel is quite different.  Both styles have a noticeably more abrasive feel due to the coarse weave and the denim feels a bit heavier.

        The new Kibata jeans are available now in 3sixteen's straight leg fit in both indigo and Shadow Selvedge versions.  Slim tapered versions of the same jean are available now at all stores and going up in our online store June 1st.

        Along with the new Kibata jeans we've received a short sleeve pull-over at all four of our stores.  Also, 3sixteen's full collection of spring/summer shirts are available now at SENY and SELA.

        Shop 3sixteen Online











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        • kiyaK
          kiya
          Raw and Unwashed
          Joined:

          Iron Heart 101J Jacket, Indigo-Dyed Dot Chambray, and 8301s Slim SBG Jean

          Iron Heart has just delivered two new items, a redone version of the 8301s Slim Tapered SBG jean, along with a full restock of all other jeans, jackets, vests, wallets, and more.

          They've produced a Lee inspired 101J denim jacket made of an unsanforized 18oz indigo denim.  The jacket has been rinsed to take the guess work out of getting the right size post-shrinkage.

          We've also received an indigo-dyed chambray with a discharged dot pattern, perfect weight for summer wear.

          The popular 301s cut is now available again in Iron Heart's signature SBG black denim which fades with wear, this time with a showing selvedge outseam.

          All these items along with the restocks are available now at all Self Edge stores.

          Shop Iron Heart Online







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          • kiyaK
            kiya
            Raw and Unwashed
            Joined:

            Strike Gold Loopwheeled T-Shirts & Jean Restock

            We've just received a new run of Strike Gold's blank loopwheeled t-shirts.  These are true single-needle loopwheeled cotton tees made at one of the only remaining loopwheeling factories in the world.  The fabric has a great horizontal weave character to it which becomes more pronounced over time.  These are now even made up to size XXL (with a side seam).

            Also, we have great news about Strike Gold's prices, all prices of their jeans and t-shirts have been reduced across the board.  We've received full restocks of nearly all of their jeans models and belts along with the t-shirts

            Shop Strike Gold Online







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            • kiyaK
              kiya
              Raw and Unwashed
              Joined:

              John Lofgren Black Donkey Puncher Boots & Globe Specs

              This week we've received John Lofgren's Donkey Puncher boots in black Chromexcel.  These are fully made in Japan, have an amazing silhouette, and they're built like a Willy MB.  This is a perfect black boot and has a removable kiltie.

              Along with Lofgren's boots we've received three new styles of Globe Specs glasses, the Johnson in black and clear and a new model named the Dusty.

              Shop John Lofgren Online

              Shop Globe Specs Online








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              • DionD
                Dion
                Joined:

                Awesome fit-pic of the 101J!

                last edited by 1 Reply Last reply Reply Quote 0
                • kiyaK
                  kiya
                  Raw and Unwashed
                  Joined:

                  Our model Josh Harris in his natural habitat wearing an old Flat Head chambray: https://instagram.com/p/3xSHaqC_km/

                  last edited by 1 Reply Last reply Reply Quote 0
                  • kiyaK
                    kiya
                    Raw and Unwashed
                    Joined:

                    Introducing Lady White Co. T-Shirts

                    We're proud to add Lady White Co.'s new brand of t-shirts to our line-up.  This new company from Southern California has set out to create great basics with a high level of attention to detail.

                    The cotton used for the fabric is from a farm in Northern California.  The cotton is then milled/woven in Southern California and also cut and sewn in Southern California.  Everything from the labeling to the package is even fully produced and printed in California.  The t-shirts have a double-stitched collar and no outer branding.  These come in a 2-pack of either white/white or black/navy and are available now at all of our stores.

                    Shop Lady White Co. Online






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                    • D
                      davito
                      Joined:

                      Oh yeah ladywhite Love my white ones with the stitched inside ladywhite tab, new run incl Black and Navy looking awesome. Classic Tee. They fit the same I assume kiya? @kiya

                      Ladywhite Small

                      Cheers,
                      David

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                      • BroarkB
                        Broark
                        Joined:

                        Yeah I was wondering why the changed the labeling and ditched the locker loop as well.

                        last edited by 1 Reply Last reply Reply Quote 0
                        • kiyaK
                          kiya
                          Raw and Unwashed
                          Joined:

                          They've modified the fit on all sizes of the tees and changed the branding to be the same across all colors of the tees now. 
                          Here are some notes on the changes:
                          Increased by approximately .4'' in chest and increased body length dependent on size. 
                          Arm hole has been dropped dependent on size 
                          Added a single needle chainstitch across shoulder for added structure and comfort. (Holds down the overlock stitch inside the shoulder)
                          Added removable (tear-out) care label on bottom hem. 
                          Screen-Printed Company name, fabric content

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                          • BluegrassB
                            Bluegrass
                            Joined:

                            That's good to hear - I love the shirts but an extra inch or so in length would be welcomed by me.  These shirts are like "butter".

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                            • kiyaK
                              kiya
                              Raw and Unwashed
                              Joined:

                              Iron Heart Indigo Oxford, Socks, and Dry Bones Red-D Slim

                              Iron Heart has made the perfect indigo/indigo-dyed long sleeve oxford shirt, perfect for when you want to break in a shirt that's going to age well with wear during the warmer months.  This 100% cotton oxford is made of pure-indigo rope dyed cotton yarn woven in a traditional oxford weave that will fade with regular wear and washing.

                              We've also received Iron Heart's first pair of socks which they've designed in-house.  The fabric and fit went through many iterations until they came to this final product, perfect for wearing with boots.

                              Along with these new items we've received a new run of the Dry Bones Red-D slim cut jeans with a newly designed leather patch.  This jean has been a staple in our line-up for nine years and continues to be a great option for those looking for a longer inseam slim cut jean.

                              Shop Iron Heart Online

                              Shop Dry Bones Online







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                              • kiyaK
                                kiya
                                Raw and Unwashed
                                Joined:

                                The Flat Head Delraiser Horsehide Jacket, Summer Collection of Shirts, & Wild Child Wallets

                                We have been waiting for the Flat Head Delraiser horsehide jacket for over a year and can firmly say it was well worth the wait.  We started with Flat Head's double-riders jacket and removed the epaulets, waist belt, and collar buttons for a cleaner/minimal look.  No offense to the classic double-riders but we find it can be a little busy with so many zippers, buttons, and belt loops.  This jacket came out perfect for us.  We've named it after the hardest working comic in the business, Dean Delray, which performs over 500 shows a year all around the country and has only ridden his Harley from gig to gig.  Dedicated isn't a strong enough word to describe Dean.  The Delraiser jacket is available now in limited quantities at all of our stores.

                                We've also received four new summer shirts from Flat Head including one which has some seriously insane fabric made on a punch-card dobby loom.  Along with the shirts we've gotten a restock of the Wild Child wallet in both tan and black made of cowhide, shell cordovan (horse), and pigskin.  This wallet has a wider variety of meats than a churrascaria.

                                All of these items along with a restock of all of Flat Head's rings, wallet chains, belts, and jeans are available now at all Self Edge stores.

                                Shop Flat Head Online










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                                • kiyaK
                                  kiya
                                  Raw and Unwashed
                                  Joined:







                                  last edited by 1 Reply Last reply Reply Quote 0
                                  • S
                                    Snowy
                                    Joined:

                                    Short sleeve flannels? That's just the insane I expect from TFH these days. Those guys are crazy!

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                                    • BluegrassB
                                      Bluegrass
                                      Joined:

                                      I know - and oddly I'm kind of digging them…

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                                      • FinksterF
                                        Finkster
                                        見習いボス
                                        Joined:

                                        +1

                                        Why not … they look awesome

                                        last edited by 1 Reply Last reply Reply Quote 0
                                        • Jordonf9J
                                          Jordonf9
                                          Raw and Unwashed
                                          Joined:

                                          See, I aint insane, that 118 is too short on the sides, oh well. Beautiful fabric, but weird cut. Hoping for another 5 oz western or workshirt soon!

                                          last edited by 1 Reply Last reply Reply Quote 0
                                          • kiyaK
                                            kiya
                                            Raw and Unwashed
                                            Joined:

                                            Summer Heat from Star of Hollywood, Sun Surf, Sugar Cane, & Duke Kahanamoku

                                            We've just received a large shipment of summer shirts from four brands which specialize in keeping you cool during the warmer months.  These styles range from linen blends to printed cotton oxfords and everything in between.

                                            These are made in small numbers and most have never been available outside of Japan before.  Don't get caught being overdressed in the heat, let Toyo's brands help you.

                                            Shop Summer Collections Online







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