Self Edge SF, NY, LA, PDX, MX, & ATX
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@kiya Thanks Kiya. Went with the Black 10.5’s
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INTRODUCING VIAPIANA DENIM - SINGLE-MAN MADE JEANS
Viapiana Denim is a small-batch denim line based in Toronto, Canada, founded and operated entirely by Ben Viapiana. Every aspect of production—from design and sourcing to pattern making, cutting, and sewing—is handled by Ben himself using a collection of vintage sewing machines, many dating to before the 1960s. We first knew of Ben more than a decade ago when he was producing custom jeans from his workshop in Thailand. Since then, he has relocated to Toronto and expanded into a larger studio while maintaining the same hands-on approach that defines his work today. His commitment to producing every garment himself allows for a level of attention to detail that is increasingly rare in modern clothing manufacturing.
Our first release from Viapiana is an indigo straight leg model made from a 14.25oz sanforized hank-dyed indigo organic cotton red line selvedge denim milled by Japan's famed Nihon Menpu Mill and a black straight tapered model made from a 14oz red-line Selvedge denim woven by Japan's Kuroki Mills, these jeans are sulphur-dyed to gradually fade to a range of gray tones with wear. Construction details include lined yokes and back pockets, natural brushed twill pocket bags, hidden back pocket rivets, a peekaboo selvage coin pocket, and custom hardware throughout. Handmade in Toronto, by Ben Viapiana using 17 different sewing machines, the jeans are sewn with seven different thread weights, feature a hand-embossed sheepskin leather patch, and are finished with his signature red inseam stitching and Red Indigo Leaf back pocket embroidery. Available now at all stores in very limited numbers.
Shop Viapiana Denim Online: https://www.selfedge.com/viapiana-denim



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GOOD ART MEGA DELIVERY
The largest Good Art delivery of the year just landed at all six of our stores. We have everything from chains of every gauge, rings of all sizes, bracelets, clips, pendants, and all the fun little doodads this crew produces in their own foundry in Los Angeles, California.
Now available in limited numbers at all stores.
Shop Good Art Online: https://www.selfedge.com/good-art
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FINE CREEK SHINKI HORSEHIDE ERIE BAND COLLAR JACKET
A new Fine Creek Leathers model is here, our first band collar jacket in quite a while. The Erie model is made from a 1.5mm black tea-core dyed Shinki Tannery horsehide. Fine Creek makes some of the most beautiful horsehide jackets we've seen. Using a vegetable tanned Shinki Japanese horsehide, which ages in a fairly fast manner, they cut and sew these jackets in their own studio in Tokyo. The quality of stitching is as good as it gets for a leather jacket, and we've not seen many jackets age as well as these do. Depending on the panel they'll use a different type of stitch thread and thread count to achieve puckering in certain areas for added character.
Shop Fine Creek Leathers Online: https://www.selfedge.com/fine-creek-leathers
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IRON HEART SPLIT STEER MODIFIED TYPE III JACKETS
Iron Heart’s split steer rough-out modified Type III jacket is back! You’ve never felt a heavy leather this butter soft to the touch. These are a modified Type III pattern with hand pockets done up in a super soft split cowhide, available now at all stores in black and brown.
Shop New Arrivals Online: https://www.selfedge.com/index.php?route=selfedge/new_arrivals
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THE DEVOA FALL COLLECTION - DELIVERY 1
Devoa's new collection just hit our six stores this week.
First up we have new 13.5oz indigo Japanese denim jeans with some seriously nice details and a perfect fit. These Devoa jeans are one of the standout pieces from the brand’s latest collection, combining an unconventional pattern philosophy with a distinctive wide silhouette that tapers subtly toward the hem. The sculptural patterning creates a different appearance depending on the angle, while a reverse-cut hem is shaped to reduce fabric dragging at the heel. Cut from slub cotton 13.5oz indigo Japanese denim, these jeans feature selvedge detailing at the pocket facings, waistband lining, and rear pocket openings, along with an extended waistband tab that allows for minor waist adjustment.
We have also received the TIMEBASE t-shirts in two colors, made from DEVOA’s in-house developed medium-weight jersey using exceptionally soft long-staple cotton, this T-shirt offers a smooth hand feel, and natural breathability. Hand-stitched shoulder detailing showcases the brand’s meticulous craftsmanship, while the rinsed finish provides a broken-in feel from the first wear.
Lastly we have the Devoa YESTERTIDE t-shirts, also available in two colors. These tees are knit from super high-twist yarns in a 70/20/10 cotton, nylon, and rayon blend, creating a crisp, dry-feel surface with excellent breathability. Rinsed for stability and easy wear, this lightweight knit is machine washable and designed for everyday durability with a refined texture.
Shop Devoa Online: https://www.selfedge.com/devoa




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WAREHOUSE 800XX JEANS & SLUB COTTON T-SHIRTS
Warehouse Lot 800XX jeans are here! This model is one of the brand’s longest-running core fits, combining a slim straight silhouette with the vintage construction details that define Warehouse’s approach to denim reproduction. Its proprietary Memphis cotton selvedge denim is woven on Toyoda G3 shuttle looms, producing a textured fabric designed to develop rich, high-contrast fading with extended wear. Hidden rivets, period-correct sewing methods, and a deerskin patch complete a jean that captures the character of 1950s American denim while offering a more versatile modern fit.
Warehouse makes some unbelievably nice t-shirts and they’re now available in a few new colors. All are made of a long staple cotton mixed with slub yarns on vintage circular knitting machines for that authentic vintage hand-feel. Everything is sewn on vintage sewing machines and finished with the highest level of detail.
Also, loopwheeled footballer tees are here in new colors. This is a 3/4 sleeve shirt made of Warehouse's famed Shadow Border loopwheeled jersey, available in their washed black and off-white colors.
Shop Warehouse Online: https://www.selfedge.com/warehouse





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SAMURAI JEANS, CHINOS, & KAKISHIBU HOODIES
Samurai natural indigo and kakishibu dyed zip hoodies are BACK. We received these for the first time in February and we’d never seen a hoodie sell out this quickly. We had Samurai produce a run just for our stores and they’ve just landed at all stores and online. This hoodie is built from a substantial 14.5oz fleece developed specifically for this release. The knit is tightly constructed from 30-count cotton yarns that have been rope-dyed in natural indigo, resulting in a rich tone and a dry, slightly grainy hand. Because the yarns trap tiny air pockets, the fabric has a uniquely firm structure that will break in and mold to the wearer with time. After construction, each piece is treated with a kakishibu (persimmon tannin) overdye, which layers a warm, earthy cast over the indigo base, especially in the interior. This traditional dye not only deepens the overall color but also adds natural antimicrobial properties and increased fiber strength. As the sweatshirt ages, the kakishibu finish will slowly react to light and oxygen, creating a deepened hue and a patina.
The S3000VXII model is also here, made of Samurai’s 17oz Zero Bushido denim and comes with red herringbone pocket bags, a red/silver selvedge ID, and some seriously nice custom anodized buttons. These have a really great texture due to the tightly twisted slub yarns mixed with a longer staple cotton for that very unique Samurai feel and look.
Lastly, Samurai’s wide leg 15oz selvedge chinos are here. Samurai have created an amazing chino cloth using a very thick #6 yarn to create one very impressive fabric. The yarns are sulfur-dyed in a khaki color and then woven on an old power shuttle loom; they've managed to create a real gem of a fabric. The design is heavily based on Japanese vintage work pants of the 1960s; these have a medium rise and wide leg.
Shop Samurai Online: https://www.selfedge.com/samurai


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T-SHIRTS FROM STRIKE GOLD & 3SIXTEEN
We've just received two shipments of t-shirts from Strike Gold and 3sixteen.
Strike Gold loopwheeled t-shirts are back in three colors. These are the ultimate loopwheeled t-shirts, no surprise that they come from Strike Gold, a brand highly dedicated to pushing the boundaries of both selvedge denim and loopwheeled basics.
3sixteen’s heavyweight henley t-shirts are also back in stock in black, gray, and white. These tees are made of a 6.6oz 3sixteen developed custom knit jersey and finished with a triple-needle coverstitch collar and three button henley placket.
Shop Strike Gold Online: https://www.selfedge.com/strike-gold
Shop 3sixteen Online: https://www.selfedge.com/3sixteen
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MISTER FREEDOM SUMMER COLLECTION
New Mister Freedom Californian jeans and denim jackets are here. Made from 13.75oz Japanese selvedge denim, the fabric is designed to soften, fade, and develop rich character through years of regular wear. Cut and sewn in a small family-owned factory in California, these jeans and jackets blend period-correct construction with the refined detailing that has become a hallmark of Mister Freedom.
Indigo-dyed selvedge chambray shirts from Mister Freedom are here! Inspired by French casual shirts from the 1950s, this original Mister Freedom pattern blends classic sportswear and workwear styling with a period-correct silhouette, featuring a distinctive shark fin collar, exposed selvedge detailing, and traditional chainstitched construction. Made from 6.5oz Japanese indigo selvedge chambray woven with 85% cotton and 15% linen, the fabric has a dry hand, subtle slubby texture, and is designed to soften and develop character with regular wear.
Mister Freedom’s blank tees are back at all stores and now available in black for the first time. These are made out of a 100% US grown cotton and made using an original Mister Freedom pattern, inspired by 1940’s/1950’s cotton t-shirts. Available now in white, sage, navy blue, and black.
Shop Mister Freedom Online: https://www.selfedge.com/mister-freedom





