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    Iron Heart Fall/Winter 2025 Collection Preview - Now Live

    Boncoura

    Other Brands and Shops
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    • B
      beautiful_FrEaK
      Raw and Unwashed
      Joined:

      Boncoura has been around since 2011 but somehow never took off in the West. One reason is probably the short default inseam they come with. The brand was founded by Hisashi Morishima. Like many Japanese brands, Boncoura also has a strong focus on doing repros of Levi’s 501. This pair here is the Boncoura 66 and thus based on the Levi’s 501 from the ‘60s with all the typical details.

      Boncoura is pretty expensive compared with the other Japanese repro brands and that is probably hard to swallow for some, especially as the jeans are very basic looking without being made from heavy, slubby, colored weft denim or other “in your face” details. The denim Boncoura uses weighs 14.5oz and has an interesting selvedge line. Boncoura jeans are sewn very clean and neatly. The used hardware is very nice as well. I think Boncoura is the only brand I know where all the buttons are right side up and that is true for the front of the buttons but also the back of the buttons. This somehow shows how much care is put into making these jeans.

      The fit of the 66 model is generous in the top block with a high-ish mid rise and a moderate taper in the leg.

      The offcial website is here, as you can see they offer a lot more than just jeans:
      https://boncoura.jp/

      last edited by 1 Reply Last reply Reply Quote 0
      • B
        beautiful_FrEaK
        Raw and Unwashed
        Joined:

        Fit pics, size 34

        last edited by 1 Reply Last reply Reply Quote 0
        • DmartD
          Dmart
          啓蒙家
          Joined:

          They look great on you. Honestly never heard of the brand.

          last edited by 1 Reply Last reply Reply Quote 0
          • ChessonC
            Chesson
            Joined:

            I was put onto Boncoura by @Ben a while ago and have had a keen eye on their stuff since. They are one of those Eastern gems that are perfectly poised for their break in the Western market.

            IG: @alexchesson_

            last edited by 1 Reply Last reply Reply Quote 0
            • B
              beautiful_FrEaK
              Raw and Unwashed
              Joined:

              Thanks guys!
              Their short inseams are probably the real problem when you want to buy their jeans. They are borderline for me.
              But I agree they have a lot to offer. Prices are quite high in comparison with many of the other Japanese brands though

              last edited by 1 Reply Last reply Reply Quote 0
              • BenB
                Ben
                IHUK Crew
                Joined:

                Definitely a fan of this brand 🙂

                last edited by 1 Reply Last reply Reply Quote 0
                • mclaincauseyM
                  mclaincausey
                  見習いボス
                  Joined:

                  Thanks for sharing @beautiful_FrEaK those are a wonderful fit on you. How short an inseam are we talking?

                  Think it, be it.

                  last edited by 1 Reply Last reply Reply Quote 0
                  • B
                    beautiful_FrEaK
                    Raw and Unwashed
                    Joined:

                    Thanks mate  🙂
                    We are talking 30.5" after the initial machine wash (so might shrink even more). I'm a touch over 6' but probably my legs aren't that long but I can also live with a short-ish inseam.

                    last edited by 1 Reply Last reply Reply Quote 0
                    • goosehdG
                      goosehd
                      Mod Squad
                      Joined:

                      The leg twist is pretty cool  😎 and I'll definitely be keeping an eye on them!!

                      "I don't give a shit what anyone else is doing, we will do what is best for us and our customers" - Giles P. :)

                      last edited by 1 Reply Last reply Reply Quote 0
                      • mclaincauseyM
                        mclaincausey
                        見習いボス
                        Joined:

                        Ha! that is perfect for me…

                        Think it, be it.

                        last edited by 1 Reply Last reply Reply Quote 0
                        • B
                          beautiful_FrEaK
                          Raw and Unwashed
                          Joined:

                          @goosehd:

                          The leg twist is pretty cool  😎

                          leg twist is a must 😉

                          last edited by 1 Reply Last reply Reply Quote 0
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